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Is a Loan against your Gold Jewelry a Good Option?

Last Updated: August 28, 2024

Indians are so much attached to the sentiment of gold for quite some time now. Irrespective of the occasion, as and when the gold prices plummet, you find them congregating near the gold stores. Even the volume of gold imports was exorbitantly high in 2021. According to a source, India imported gold worth $55 billion in the same year – double the last year. The precipitous demand for gold surged during the pandemic because of the plummeting prices and overdue weddings.

Overall, Indians purchased Rs 3.40 lakh crore worth of gold in 2021 alone. You can use this popular asset for many purposes, like applying for a loan against gold, using it as an asset to building wealth, etc. Since March 2020, loans against gold skyrocketed by a ginormous 82 percent, states RBI reports. However, people are often left wondering if using this precious yellow metal to get a loan is a good idea or not. Let’s try to know more about a loan against gold, and find the answer to this question.

Why is a Gold Loan better?

Taking a loan against gold in India has become a common practice. As gold is highly liquid, pledging this asset can instantly get quick cash from any financial institution. You can use the loan amount for any purpose like buying a car, planning a wedding, going on a family trip, etc. While there are many types of loans like unsecured personal loans, vehicle loans, home loans issued for specific purposes, gold loans don’t have any restrictions.

After paying your last loan installment, you can collect the gold jewelry you kept with the lender as collateral security. In case, if you miss paying your gold loan amount, the lender can convert your furnished gold jewelry into cash and reclaim the loan value.

Benefits of Taking a Loan against Gold

Most people choose gold over other investment avenues because of its ever-increasing demand and high liquidity. Yes, a loan against your gold jewelry is a good option. There are so many benefits of taking a loan against gold.

  1. No credit score: Generally, lenders ask borrowers to furnish a pile of proofs and documents before sanctioning the loan, and credit score information is one of them. Fortunately, a gold loan doesn’t require a credit score report. With a lender like Muthoot FinCorp, you can submit only the basic KYC documents and get your loan.
  1. No fee for prepayment: It’s the borrower’s responsibility to repay the loan as per the predetermined EMI installment period. Failing to pay will levy a penalty, leading to a spike in the total loan amount. On the other hand, at companies like Muthoot FinCorp, borrowers won’t be levied with any additional charges for prepaying the foreclosure charges after 3 months of taking the loan.
  1. Maximum loan amount: Borrowers get the gold loan based on the worth of the gold jewelry they submit to the financial institution. Lending houses like Muthoot FinCorp offer a gold loan of up to 75% of the total gold presented. Here, you can get a maximum gold loan of Rs. 50 lakhs.
  1. Instant disbursal: Generally it takes 7-10 working days to get a loan sanctioned and disbursed when it comes to loans like personal loans or housing loans. When it comes to a loan against gold, once your information gets verified and approved, your gold loan amount gets sanctioned and disbursed instantly. With Muthoot FinCorp, you can get a gold loan amount in 10 minutes. What’s more, there are easy and same-day top-up options available on your existing gold loan with Muthoot FinCorp, making it easier for you to get an additional loan amount.
  1. Flexibility in repayment: Sometimes, managing monthly finances can be difficult, especially when you are paying loans. So, when it comes to a loan against gold, it’s important to look for repayment flexibility. At Muthoot FinCorp, you have the leeway to pay the principal and interest in the initial stage or at the end of maturity. If things are going south with your finances, you can always opt for a monthly or quarterly EMI facility that saves you from shelling huge amounts.

Wrap-up

If there’s any refinancing investment avenue as good as any, it’s a gold loan. Not only do Indians buy gold in huge quantities, but they also use them to get loans from banks and other financial corporations. This asset-backed security doesn’t require a credit score or detailed documentation for getting approved. Before availing of a gold loan, check the tenure, ability to repay, gold purity, etc.

Filed Under: Banking & Finance Leave a Comment

Business Management 101: Planning for Success

Last Updated: January 10, 2024

What makes a business successfully compete with the best in the industry? How does a new company overcome the various hurdles with business management? It’s not easy to answer, as every entrepreneur has a different situation and scenario to deal with.

However, just because everyone experiences business management differently doesn’t mean there aren’t patterns you can use. For example, you can use the success of other businesses as a roadmap for your company. If you’re looking to take your company to the top, it’s all about planning for success. Here are a few surefire ways to future-proof business endeavors.

Data analytics in business

Table of Contents

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  • Data Management Platforms
  • Programs and Services Geared Toward Communication
  • Web Design — Specifically for Conversion
  • Conclusion

Data Management Platforms

First and foremost, one of the best ways to prepare your company in today’s digital age is to work on your data management platform. The idea is to make things as easy as possible for you and your employees, opening up the opportunity for efficient and optimal company processes.

The good news is that you won’t have to tackle data management independently. There are cloud-based services available to help you get started as soon as possible. With the help of good data management platforms, you can manage your company from anywhere. So long as you have access to your smartphone or laptop, you can manage your business with the help of the cloud.

Programs and Services Geared Toward Communication

You’ll likely have to deal with inbound and outbound calls no matter which industry you choose. It’s especially true for the call center industry, so it’s best to go for services specifically designed to help new businesses flourish. One such specialized software service is the predictive dialer, which you can find here at convoso.com/predictive-dialer. It’s a cloud-based predictive dialer meant to decrease wait time and increase the time agents spend talking and solving issues.

Companies use most types of software geared toward communication to get ahead in the industry, specifically with call centers. While the type of software you use depends on the industry, there’s no denying that communication is something every business owner has to get right.

Web Design — Specifically for Conversion

It’s easy to get carried away with marketing campaigns, especially if you want to experience success as soon as possible. However, a great marketing campaign won’t amount to much if the landing page isn’t optimized. The result is high web traffic but a low conversion rate. To help turn things around and convince online users to become paying customers, it’s all about web optimization.

Keep things simple, and get straight to the point. The sooner you can get online users to the checkout page, the easier it will be to increase your company’s conversion rates.

Conclusion

The exciting part about business management is how a little bit of preparation can go a long way. Give yourself enough time to prepare, and ensure that you get a fantastic start. If you have a challenging time formulating a plan, you can use the success of other new companies as a roadmap.

Filed Under: Business, Management 1 Comment

Buying A Solar Charge Controller? Look for These 5 Features

Last Updated: January 10, 2024

We are living in an era where more and more private and commercial establishments are resorting to solar energy to meet their energy requirements. And if you are also planning to switch to solar power, you know solar charge controllers are an integral part of the solar power system.

The main role of solar charge controllers is to regulate battery power entering the battery banks from the solar panel. It prevents deep cycle batteries from overcharging during the day and prevents the battery from running out at night.

Additionally, solar charge controllers are now a necessary element in the solar setup, as they provide an extra safety net for your appliances by controlling overheating issues. So, if you want to help the environment and fulfill your energy experiments while ensuring maximum safety, a solar charge controller can offer you the best of both worlds.

However, choosing a solar charge controller can be complicated, especially for those who are not aware of the technicalities of solar power setups. Thus, this article is here to help you out!

Solar Panels on the Roof

Table of Contents

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  • 5 Features to Consider While Buying Solar Charge Controllers
    • 1. Technology Type
    • 2. Wattage of the Solar Panels
    • 3. Suitability
    • 4. Efficiency
    • 5. LCD Display

5 Features to Consider While Buying Solar Charge Controllers

1. Technology Type

Solar charge controllers come in two kinds of technologies: PWM and MPPT solar charge controllers.

Pulse Width Modulation Solar Controller (PMW): This type of solar charge controller works by creating a direct connection between the solar panel and battery bank, thereby modifying the current according to charging requirements.

Maximum Power Point Tracking (MPPT): This type of solar charge controller works when the voltage from the photovoltaic module diminishes with a corresponding increase in current. The solar charge then adjusts it according to the requirement.

The only difference between the two technologies is efficiency and commonality. While MPPT is a relatively new and highly efficient technology, PMW has been in the market for quite a while. Ergo, it’s tried and tested.

2. Wattage of the Solar Panels

Solar charge controllers can be picked according to your energy requirements. If you are looking to operate appliances such as air conditioners, you can pick a solar panel with a capacity ranging between 330-350 Watts.

3. Suitability

Solar charge controllers can be chosen as per requirement and suitability. If you are installing a solar power system for a commercial establishment that has greater energy requirements, you can go for an MPPT solar charge controller.

At the same time, you can go for PMW technology if you have basic requirements like that of a household.

4. Efficiency

Efficiency is an important factor, regardless of the appliance you are looking for. Efficiency depends on the type of technology and the product quality. MPPT solar charge controllers are relatively more efficient than PMW technology. However, PMW solar charge controllers are efficient as well, given that the energy requirement is light.

5. LCD Display

LCD displays are much more convenient as they make monitoring easy. You can monitor load, voltage, battery capacity, and a lot more depending on the product you choose. Solar charge controllers with LCD are a lot safer as they can warn you about various issues.

A solar charge controller safeguards your appliances and property by regulating the battery charge – regardless of the type. You can buy the right solar charge controller depending on the features listed above and your budget.

However, no matter which solar charge controller you choose, ensure that you buy them from renowned and trustworthy brands, such as Luminous. Luminous has been a leading brand when it comes to inverters, inverter batteries, solar charge controllers, and other solar products.

Filed Under: Technology Leave a Comment

5 Ways You Can Tackle Your Debt

Last Updated: August 28, 2024

Living with debt is a reality that too many Americans face. It can be hard to go on and live your life when debt collectors are constantly calling you and you never have any money left in your bank account after payday.

According to recent studies, 79 million Americans are living with some degree of debt. It affects every aspect of your life and can be mentally draining. Stress, depression, and anxiety can begin to consume you if you’re living with a debt that you’re unsure how to pay off.

There are ways you can tackle your debt and get your life back. Not every option is going to be the right one for you, but here are 5 ways you can deal with your debt and get your life back.

Table of Contents

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  • Ask A Professional
  • Avoid It
  • File Bankruptcy
  • Payment Plans
  • Take A Class

Ask A Professional

Debt is a serious problem that can lead to serious consequences. Living with a high amount of unpaid debt can lower your credit score and make it hard to get a loan or even rent an apartment!

If you’re dealing with a lot of debt and don’t know how to go about tackling it then your best bet is to talk to a professional. Set a meeting with a debt or financial counselor. They’ll go over all of your debt with you and provide you with options for tackling it based on your unique situation.

A professional can refer you to other resources that could help lower some of your debt. They can also help you figure out where you can cut costs in your day-to-day life to start repaying your debts. They are seasoned professionals who will help you determine a plan to improve your financial future.

carton illustration about bank defaulter

Avoid It

Obviously, this won’t be much help to you if you already have debt, but the best way to deal with debt is to avoid it. Don’t take out loans that you can’t repay. Don’t buy that $1,000 cell phone just because you’re positive you can afford the $50 monthly payments.

One medical or personal emergency, unemployment, or a number of other unexpected factors could leave you unable to afford that monthly payment. Never buy something unless you could afford the pay the full amount, right then and there, in cash and still be financially comfortable.

Avoid falling into a debt trap by paying all of your bills in full and on time when possible. Never use your credit card to withdraw cash at an atm. When you do find yourself in debt you need to be proactive. Don’t wait too long to take care of the problem because it will only become exponentially worse.

File Bankruptcy

Sometimes we get ourselves into a situation that we can’t get out of. When that happens, it’s time to take a step back and try something different. You could spend the rest of your life chipping away at insurmountable debt, only for it to be shifted to your spouse or family members after you pass.

There are different types of bankruptcy you can file for so you’d need to speak with a professional to determine which is right for your situation. Bankruptcy should be a last resort, but it can be so worth it.

Filing for bankruptcy, “will give you a fresh start and allow you to take back control of your life,” says Karl S. Pearson, founder of Pearson Law, PLC, and one of the bankruptcy lawyers in Scottsdale AZ. Some forms of bankruptcy even allow you to retain your assets, including your car and home.

Payment Plans

Staring down thousands of dollars of debt is an overwhelming and depressing feeling. It can be hard to imagine ever coming out from under this burden, but it is possible. Most companies understand the financial burden that debt can place on a person and are willing to work with you if you communicate with them.

Call whoever is in charge of your debt and discuss your options with them. Most companies are more than willing to schedule set payments with you on a specific payment plan. Remember, these companies simply want to see progress against the debt. They don’t expect you to pay it all off at once.

Make your minimum payments on time every month to ensure that a late fee isn’t added to your debt. If you ever can’t make your scheduled payment then you need to call the company immediately and inform them. Oftentimes, they’ll be more understanding than you think and give you an extension.

Take A Class

Many people find themselves victim to debt because of bad financial choices and lack of knowledge about how their finances or credit works. The best way to start working toward becoming debt free is to grow your knowledge about how finances and credit work, and how they should work for you.

You can take classes online or even at a local community college if one is offered in your area. It’ll give you the chance to learn the ins and outs of what debt is, how it happens, and ways you can avoid it in the future.

Filed Under: Banking & Finance Leave a Comment

Why should Health Insurance be a part of your Retirement Armory?

Last Updated: August 28, 2024

Older individuals are more susceptible to chronic diseases and require extensive treatment to recover. After their retirement, meeting such treatment costs becomes quite challenging for them with a limited source of income. Keeping this in mind, investing in a senior citizen health insurance policy should be an integral part of one’s retirement planning.

However, before availing, individuals must be aware of its intricacies and how to choose the most suited option.

Table of Contents

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  • Key benefits of Health Insurance Plans for Senior Citizens
    • Cashless claim facility
    • Lifetime renewability
    • Less waiting period
    • Tax benefits
  • Points to consider before choosing senior citizens’ Health Insurance Policies
    • Efficacy of Medical Insurance claims
    • Availability of Free Look Period

Key benefits of Health Insurance Plans for Senior Citizens

As mentioned earlier, after retirement, handling the medical expenses and treatment costs of critical illnesses become difficult for elderly persons. This is mainly because they barely have a proper source of income after that stage of their lives. Considering that, it is essential to avail of a health insurance plan that is dedicated to this group of individuals.

Following is a list of advantages policyholders possessing a senior citizen health insurance plan will be getting:

Cashless claim facility

With such policies, individuals get the convenience of cashless claim features at the network hospitals of that particular insurer. In case of medical emergencies, the family members do not have to arrange funds to finance the hospital expenses. Once the patient is admitted to one of those network hospitals, they will be able to avail of a cashless claim, and the insurer will be covering the entire costs.

Lifetime renewability

Unlike traditional health insurance plans, such policies applicable to senior citizens usually offer a lifetime renewability feature. With this facility, the policyholders can avoid the complications that come with policy renewal at an older age.

Less waiting period

The waiting period is the time limit during which policyholders are not able to claim health insurance benefits. This period is comparatively lesser for health insurance policies for senior citizens than the traditional policies. Since chances of developing critical ailments get increased after a certain age, the scope for urgent medical emergencies also increases with that.

Because of this particular feature, individuals do not have to wait for years to claim the treatment cost.

Tax benefits

The availability of income tax benefits is another major reason why health care insurance policy can be a part of one’s retirement armory. Here is an explanation of the tax deduction available on such policies –

  • Individual and parents below 60 years of age: Up to Rs.50,000
  • Individuals and family members below 60 but parents above 60: Up toRs.75,000
  • Everyone in a family is above 60: Up to Rs.1,00,000

Apart from these, no claim bonus, hospitalization expense cover, and pre-medical screenings are additional advantages that one gets from such policies. However, individuals must keep certain aspects in mind before availing them to make the most of these benefits.

Points to consider before choosing senior citizens’ Health Insurance Policies

Efficacy of Medical Insurance claims

Before investing in such a policy, individuals must check both the claim settlement ratio and the time the insurers generally take to settle the claim. It is advisable to pick an insurer offering high CSR.

Availability of Free Look Period

The free look period is the time during which policyholders have the freedom to have a free look at the insurance plan. With this particular feature, you get to understand its clauses properly and cancel them in case the terms do not match your requirements.

Furthermore, one should also check if an insurance provider has access to a wide network of affiliated hospitals, pre-existing illnesses cover, etc., before availing senior citizens of health insurance policies.

Filed Under: Banking & Finance Leave a Comment

Disadvantages of Multinational Corporations

Last Updated: August 28, 2024

What are Multinational Corporations? Multinational corporations are those companies that set up their plants in different countries giving better job opportunities to the public. They typically have their headquarters in one country and are registered in numerous others. MNCs can manufacture, market, and sell their products in the host country. Everyone loves to be a part of multinational corporations considering the working environment and benefits offered. But, did you know that they also carry some disadvantages?

Yes, like everything has its pros and cons, multinational corporations also have disadvantages. Some of the disadvantages of multinational corporations are

people working together at an office

Table of Contents

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  • Damage to the Environment
  • Affect Other Businesses
  • Exploitation of Government
  • Economic Exploitation
  • Uncertainty
  • Unsuitable Technology
  • Labor Import
  • Export Profits
  • Sociocultural Issues
  • Less Jobs For Home Country
  • The Bottom Line

Damage to the Environment

While multinationals come off as more informed and environmentally conscious, they contribute a lot to environmental waste. Waste control in developing countries is not well regulated, and the governments are not mindful of the consequences considering the benefits of multinational corporations. The companies manufacture products in bulk with low-quality material sometimes, increasing water and air pollution. Many MNCs reduce costs by ignoring the need to reduce pollution caused by them.

Affect Other Businesses

MNC usually produce their products on a large scale with a more efficient plant involved and skilled labor. Despite giving the best results, the cost of their products comes out to be less than local companies trying to compete with them in their capacity. By spending more money improving their production and marketing strategies, MNCs win the competition and gain a monopoly. It hurts the business of domestic industries, and some companies also die due to a lack of resources.

Exploitation of Government

Some MNCs are big names and bring a lot of money to a country when setting a plant there. Besides engaging people to work for them at low wages often, they also tend to make changes in the country that the government may agree on for short-term benefit. However, in the long run, these policies or changes do not benefit the people.

Economic Exploitation

Many multinational companies are good at exploiting people and the host countries to their benefit. From internal and external sources of recruiting employees and labor at low costs to exploiting that country’s natural resources, they do it all. Despite paying low wages and producing products at low costs, their branding allows them to sell their products at high prices. When these companies push others out of business and create a monopoly, consumers have to pay a high price to buy their star products.

Uncertainty

Most multinationals stay in a country for their monetary benefits only and do not care about the welfare of the people of that country. “Hire and fire” culture is quite common in multinational corporations, and many people lose their jobs for one reason or the other. One of the most common causes of job loss is the shifting or shutting down operations in a particular country. It usually happens when that region faces economic uncertainty. Working in a multinational is amazing, but you never know when they will stop operating in your country.

Unsuitable Technology

Most multinational corporations move to developing countries, and some expand their business in developed countries. A technology designed for working in the home country of the MNC might not be suitable for the host country. It could either be outdated, too advanced, or difficult for people to understand. This also contributes to the import of employees from countries who know about that technology and can work well on it.

Labor Import

Apart from the common perspective of MNCs employing local people and providing better job opportunities, multinationals also import skilled labor and personnel from other places. MNCs typically want to reach high efficiency quickly and make their name in the market, yet this is difficult if the operational area lacks skilled professionals. To cut down on time and training costs, they often import staff from other parts of the world. So, eventually, the jobs meant for the locals are taken by others, and only low-level jobs are available.

Export Profits

MNCs mostly work in multiple countries yet provide minimal benefit to the host country. They use raw materials, natural resources, and low-level labor from the host country but do not give back enough. The profits for the host country are nothing compared to what the MNCs make. The money made by the MNCs is exported to their home countries in the form of royalties, interest payments, profit dividends, and service charges. Thus they do not help improve the host’s economic condition much.

Sociocultural Issues

When multinational companies set up their business in other countries, they bring their cultural and social values. With passing time, the people working with MNCs begin adopting their culture, leading to cultural issues in the region. Other local people feel a distance from them because of the social and cultural changes they adapt to through the MNC.

Less Jobs For Home Country

Multinationals shift from their home country to other countries, offer jobs to the locals, and sometimes import labor from other areas. While it increases work opportunities for others, setting up MNCs in various countries results in fewer jobs in the home country. The people who could have been employed and improved their lives if the company expanded the business in the host country lack the chance.

The Bottom Line

Multinational corporations are registered and operate in many countries. Apart from the headquarters in the home country, they set up their plants in multiple countries to produce and sell their product. While MNCs have benefits, MNCs also have some disadvantages like fewer jobs for the job-seekers in the home country, unsuitable technology, and uncertainty of job.

Multinational corporations use resources from the host country yet take away the profits to the home country. Locals of developing countries experience sociocultural changes when working in MNCs. Multinationals also possess the power to pressure the government into altering policies and making changes that do not benefit the locals in the long run.

Filed Under: Business Leave a Comment

Is there a Formula for Startup Success?

Last Updated: August 28, 2024

Want to start a business? You aren’t alone. Everybody wants to start a business these days. It’s like everyone wants to be an entrepreneur at some point. However, most new startup founders don’t understand what it takes to succeed in the business world. True, great business ideas exist, especially among talented people. Beyond these brilliant business ideas, there is plenty more to business development. It would be best to have a formula for your startup’s success. There are seven formulas for startup success. Here are the seven formulas of startup success.

Table of Contents

Toggle
  • Visualize your Business Goals
    • Try Bootstrap
    • Test your Business Ideas
    • Pick your Team carefully
    • Use Financial Leverage
    • Start your startup Part-Time
    • Keep learning
  • What can I do to implement the 7 formulas for a Startup?
    • Get prepared
    • Start small
    • Learn to generate user feedback/ reviews
    • Final words

Visualize your Business Goals

The key to success with any startup is setting specific business goals and then visualizing the goals as a reality. Have a picture of your business goals as you see them in your mind. Look for problems you can solve with your services or products. All successful startups thrive on high-quality services or products. Define your products or services, and then show prospective clients how you can solve their problems through your products or services. Don’t forget to start small. Most importantly, be patient and invest time in your startup rather than money.

Try Bootstrap

Bootstrap is a way of financing a startup through creative ways without borrowing money from banks or raising capital from traditional sources. Bootstrap relies heavily on internally generated earnings. One of the most financially savvy ways of building your startup from scratch with little money is through bootstrap. Through bootstrap, you can grow your new venture using your business’s money instead of relying on external borrowing.

Test your Business Ideas

Test every business idea before you implement them. Don’t plunge into any ideas before trying them. Evaluate how successful your ideas will be moving forward. Be sure your ideas will help your startup generate profit other than making losses. A good business idea focuses on how your business can generate profit. If an idea can’t help you earn revenue, you shouldn’t stick with it.  

You can test your business ideas by understanding how every idea will help solve a specific problem. Ask yourself how your ideas will help someone fix their problems. Furthermore, check whether any business idea you intend to implement is financially viable.

Pick your Team carefully

The kind of people you select to run your startup can make or ruin your venture. Your business won’t thrive in the hands of the wrong people. One of the biggest mistakes that startup founders make is selecting the wrong people to run their business, expecting them to make their businesses successful. Be careful while picking the team you plan to work with. Look at the credentials of everyone you wish to bring on board. Ensure everyone in your team is a professional in a specific field. If your business focuses on tech products, ensure you hire qualified IT specialists who can create excellent tech products.

Use Financial Leverage

The essence of starting any business is to generate a predictable, consistent source of revenue in excess of expenses that come with running the business. Try financial leverage, which is a form of business borrowing based on your business’ cash flow. Many banks will give you loans to expand your startup using your cash flow as collateral.

Start your startup Part-Time

Most successful startup founders who start their businesses without money work part-time for a business in a field that interests them. Starting your business part-time is not only a brilliant idea for those without cash but also effective for those keen on getting on-the-job training. You can work on the weekends, evenings, or holidays while getting your startup off the ground. Sometimes, a startup that seems terrific in your mind may experience challenges the moment you start implementing it. When you start working part-time for your business, you will clearly understand how the business works. Furthermore, you will gain valuable insights on how to improve your startup.

Keep learning

Always keep in mind that most startups fail due to managerial incompetence. Startup founders who fail to keep on learning are likely to experience managerial incompetence while running their businesses. Therefore, take your time learning what you ought to know to run your startup successfully. The time you will spend learning how to run your business will pay off big time. Keep learning and learn from business leaders. The more you continue learning, the more you will master the art of running a successful startup. With consistent learning, you will gain the knowledge you require to run your enterprise successfully.

What can I do to implement the 7 formulas for a Startup?

Get prepared

When it comes to implementing any formulas for a startup, the first rule is to prepare yourself. Preparation is vital for helping you get knowledge and experience to run your business successfully. You will figure out what it will take you to implement the formulas for startup success through preparation.

Start small

Most startup founders make other mistakes by assuming they can succeed by risking all their money while starting their business. This isn’t true since growing a business takes a significant amount of time. Start small and focus on expanding your startup out of the cash flow you generate from your enterprise.

Learn to generate user feedback/ reviews

It would be best to have reviews to back up your startup and understand what to do while implementing the formulas for startup success. Having reviews will help you learn what clients are saying about your business. Clients trust reviews equally as they trust personal recommendations from workmates and friends. Having plenty of Google Reviews will help you get more clients. You can create a Google review link for your clients and send the link to the clients. The clients will read the reviews and send you their feedback. From their feedback, you can figure out what to do while implementing all the formulas for startup success.

Final words

Succeeding in running a startup can be challenging, particularly for novices who lack the expertise to run a business successfully. The great news is that you can run your business successfully if you implement the formulas for startup success. Furthermore, you will smoothly run your business if you have the appropriate business plan.

Filed Under: Business 1 Comment

Advantages And Disadvantages Of Online Marketing

Last Updated: August 28, 2024

Online marketing, commonly known as Digital marketing or e-marketing, has become the most rewarding marketing method as more and more people are making online purchases. According to Statista, 1.66 billion people shop online each year.

Considering the fast-paced life, a large number of people avoid going to stores to make purchases and instead like to buy online. To attract your online customers, you have to make the best use of online marketing. It not only increases online sales, but many people also walk to your stores to find more variety of the products.

Digital marketing has numerous benefits and helps boost lead generation, yet it also has some disadvantages. Let’s discuss the advantages and disadvantages of online marketing in today’s world.

selling online

Table of Contents

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  • What is Digital Marketing?
  • Advantages of Digital Marketing
    • Global Reach
    • Brand Development
    • Less Cost
    • Easy to Setup
    • Measurable Progress
  • Disadvantages of Online Marketing
    • High Competition
    • Time Consuming
    • Reviews
    • Skills Needed
    • Keeping up to Date
  • Why do people choose digital marketing?
  • The Bottom Line

What is Digital Marketing?

Digital marketing refers to promoting your business through online platforms to connect to potential customers. It includes various online channels like social media, web advertising, SEO, email marketing, etc. Digital marketing typically means text, audio, pictures, or videos generated digitally and surfaced on digital platforms to reach customers.

Advantages of Digital Marketing

Digital marketing is a swiftly growing form of marketing with innovative strategies being introduced now and then. It initially started with email but has now reached social media and websites to market businesses. But, do you wonder why companies choose digital marketing?

Global Reach

The most important benefit of digital marketing is reaching a global audience. Another report by Statista shows that 3.6 billion people use social media globally.

Let’s assume you install two billboards in the most populated city areas with one million residents. There are chances that around half a million people will see your board, and you will succeed in attracting a considerable number of customers. On the other hand, reaching people through digital media allows you to reach millions of people at once.

Using the right online marketing methods can help you familiarize millions with your brand.

Brand Development

Reaching more people and presenting a compelling image of your product makes you a credible brand. Online reviews by customers and blogs help other people recognize your brand, and you can develop a brand swiftly compared to traditional means of marketing.

Less Cost

All forms of marketing come with a cost (except word of mouth), yet the costs vary from one method to another. Installing billboards around the city costs a lot more than running an ad on Facebook and billboards are not considered safe in many parts of the world. You can connect to a large customer base by running Facebook advertisements for people with similar interests at less cost.

Easy to Setup

While you usually have to go to an advertiser’s office to get brochures printed or have vehicles run around the city with your brand’s representation, you can market your brand online without having to step out of the house. Set up accounts easily on social media or Google to start advertising your brand right away.

Measurable Progress

Online web analytics tools allow you to track your progress in terms of impressions, clicks and leads generated. Despite this, you cannot get exact numbers to estimate the progress of physical marketing methods.

Disadvantages of Online Marketing

Besides the numerous advantages of digital marketing, there are still some disadvantages.

High Competition

It is important to remember that online marketing is not only available for you, but people globally have access to digital marketing. They can use the same strategies and attract the same audience as yours. This leads to high competition in the market.

Time Consuming

Though digital marketing saves you the trouble of going out and meeting with advertisers, other aspects take more time than traditional marketing. Setting up advertisements and looking for strategies that stand out is not an easy task and requires effort. It requires extensive research to ensure that your online marketing works better than your competitors, which is time-consuming.

Reviews

Reviews can make or break a business. While positive reviews make you popular among the consumers, negative reviews have an opposite impact with a higher intensity. A potential customer might not trust a positive review completely, but a negative review on your social media page or website can make you lose a big client.

Skills Needed

If you are thinking of basic marketing for your brand to reach the audience and are not focused on making a big name, you can do it all by yourself. However, if you want to make your brand an eminent name in the market, you will need to acquire digital marketing skills or hire a digital marketing professional to boost sales fast.

Keeping up to Date

Technology is ever-changing, and you may wake up to a new trend every day. Online marketing relies highly on current trends as it allows you to make the best out of a hot topic and use it to your benefit. You might not be able to get significant results out of your marketing budget if you are not up to date with trends.

People shop online each year
Source: Statista

Why do people choose digital marketing?

You might wonder why people opt for digital marketing despite all these disadvantages and the need to be tech-savvy. Digital marketing has emerged as a quick solution to marketing needs when orthodox methods take more time. While it is time-consuming and you have to fight high competition, digital marketing enables you to reach more potential customers and is comparatively light on your pocket.

The Bottom Line

Like everything else, there are some advantages and disadvantages of online marketing. It enables you to take your product to a wider market but also restricts you if you do not have much knowledge of technology. Some people consider the advantages to dominate the disadvantages, while some feel otherwise. Depending on the nature of your business and the marketing techniques convenient for you, you can explore different digital marketing options and choose the one that suits you the best. Or, just stick to traditional marketing methods if you find them more beneficial.

Filed Under: Marketing & Advertising Leave a Comment

Functions of Merchant Banking

Last Updated: August 28, 2024

Merchant banks are different from retail and investment banks and target a customer base between the two. While retail banks cater to the needs of the general public and investment banks work with big sharks and the government sometimes, merchant banks facilitate medium to large-sized businesses. Now, if you wonder what a merchant bank is and what it does, here’s everything you need to know.

Table of Contents

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  • What are Merchant Banks?
  • Functions of Merchant Banking
  • Portfolio Management
  • Project Management
  • Credit Syndication
  • Facilitate Small Businesses
  • Revive Dead Units
  • Stock Market Brokerage
  • Manage Public Issue
  • The Bottom Line

What are Merchant Banks?

Merchant banks are financial institutions that help big businesses with loans and funds along with giving financial advice. You may call them a combination of consultancy service and banking. They facilitate the growth of companies that do not receive loans or investments from other financial institutions. Merchant banks offer portfolio management, underwriting, loan syndication, and financial advice. Some such banks also provide financial assistance on an equity basis.

Merchant banking helps businesses in multiple ways:

  • They help modernize the business.
  • Merchant banks help boost businesses by raising funds.
  • You may take merchant banking services to revive your dead business through their strategies.
  • They facilitate buying and selling of stocks in the stock market.

Functions of Merchant Banking

Besides the few mentioned above, merchant banks perform numerous functions for their client organizations:

Portfolio Management

Portfolio management

Merchant banks help their clients manage their portfolios and buy securities on their behalf. Merchant banks offer consultancy services and improve the value of underlying investments. They assist their clients in making deals and purchases and enable the sale of securities. By managing their portfolios, these banks facilitate businesses with making decisions for safe investment. Simply, they buy and sell shares alongside managing fund investment for companies. They also make fundraising possible for their clients.

Project Management

As merchant banks are counseling institutes besides offering financial assistance, they help their clients regarding different aspects of a project. From researching the project’s success possibility to assisting you in making a decision and managing the project, they are there throughout. Project counseling or management covers all aspects of the project, including idea generation, research, budgeting, designing plans for financing the project, and advising about possible increments and concessions.

If you ask your bank for further help, they also extend their expert advice on the location of the plant, feasibility reports, policy benefits, and sources of support. Having a merchant bank on board with you on a project means that you do not have to worry about anything and relax while taking care of investments and solutions to associated problems.

Credit Syndication

One of the major reasons businesses approach merchant banks is their credit syndication services. If you have not been able to get a loan from any of the big names that might help your business reach heights, a merchant bank can always help you.

Merchant bankers are qualified and experienced in the domain and know how to get money from a specific institution. They understand the matters in-depth, making it comparatively easy to get credit from another company or financial institution. They provide loan syndication services to their clients to smoothen and speed up project planning and loan applications to get short-term and long-term loans.

Merchant banks do so by estimating the costs and creating a professionally correct financial plan not to miss any important, relevant details. They also help select the right institution for you to request credit and comply with all the terms on the application with the investors.

Merchant banks provide multiple services collectively known as credit syndication. These include

  • Estimating the overall cost of the project
  • Designing a financial plan that covers all loans and investments you need while putting down all important information
  • Suggesting ideal financial institutions for short-term and long-term loans
  • Helping the clients with the loan application, complying with the financing company’s terms, and monitoring the progress
  • Taking care of legal documentation formalities of the investing companies

Apart from all this, the counseling feature of merchant banking helps you estimate the capital requirements and help negotiate.

Facilitate Small Businesses

small business blocks

While merchant banks are primarily considered good friends of medium-sized to big companies, they also offer entrepreneurs and small companies services. They usually counsel small businesses about bigger opportunities, incentives, concessions, and government policies to boost their business. By taking advantage of these policies and incentives, they can grow and become an eminent name in the market.

Revive Dead Units

Experts at merchant banks are not only adept at helping businesses get loans from companies or project management, but they are also good at reviving and restructuring units or dead businesses. Merchant bankers connect with long-term financial institutions and assure them about the potential in your business. It requires proper documentation, negotiation, and taking care of the legal needs of the investor.

Stock Market Brokerage

Merchant banks are also an excellent choice for stock market brokerage to buy and sell stocks on your behalf. To make sure that they make the right choice for you, merchant banks carry surveys and suggest to you about which shares to purchase, for how long, and at what rate. Having a merchant banker to do all this for you lets you know that your money is in safe hands with experienced people. Merchant bankers also counsel their clients about when to buy the shares and sell them for the best profits.

Manage Public Issue

For companies that are not aware of the public issue of their business, merchant banks help them with the timing of the issue, form, and enable them to be specific to customers.

Merchant banks manage the public issue by:

  • Advising the price and size of public issue
  • Counseling at the time of filling up
  • Acting as a manager in the whole process
  • Listing the shares purchased
  • Allotting securities and helping in accepting applications
  • Helping with the appointment of brokers

The Bottom Line

If you are a medium-sized business, you can let go of all your funding and stock-exchange-related worries by connecting to a merchant bank. They are genies that help you with all issues, from counseling to getting loans and credit for your company. Merchant banks also buy and sell stocks on your behalf and manage portfolios and the public issue.

Filed Under: Banking & Finance Leave a Comment

Tips to Choose a Mortgage Lender For Your Home

Last Updated: August 28, 2024

Are you looking to buy a house? You’ve saved up your down payment, picked out the perfect home, you know about the current mortgage rates, and now it’s time to find the right mortgage lender. This can be a difficult process if you don’t know where to start.

That’s why this blog has put together a few things that will help to choose a mortgage lender. With these tips, you’ll be able to find the best lender for your needs and get into your dream home sooner.

Table of Contents

Toggle
  • Make Your Credit Score Strong Before You Shop For A Mortgage
  • Choose The Type Of Mortgage You Need
  • Learn About The Different Types Of Mortgage Lenders
  • Always Get Personal Recommendations
  • Do Some Research Online
  • Get In Touch With Several Lenders

Make Your Credit Score Strong Before You Shop For A Mortgage

The first thing to do is make sure your credit score is as strong as possible before starting a mortgage. A higher credit score gives a better interest rate that you’ll be able to get on your loan. You can check the credit score for free online, and there are plenty of ways to improve it if it’s not as high as you’d like.

Choose The Type Of Mortgage You Need

Choose The Type Of Mortgage You Need

There are many different mortgage loans available, so it’s essential to choose the right one for your needs. The most common type is the fixed-rate mortgage, which offers a set interest rate for the life of the loan. This is good for predictability and stability in your monthly payments.

Another common type of mortgage is the adjustable-rate mortgage (ARM), which has a lower interest rate than a fixed-rate mortgage but can go up or down over time. This is a good option if you think interest rates will go down in the future.

There are also many other types of mortgages, such as government loans, jumbo loans, and more.

Learn About The Different Types Of Mortgage Lenders

Now that you’ve got your credit score in good shape, it’s time to start learning about the different types of mortgage loans and lenders. There are many different lenders, from banks to credit unions to online lenders. Each one has its strengths and weaknesses, so it’s essential to do your research before choosing one.

Always Get Personal Recommendations

If anyone has recently bought a home, they may be able to give you some recommendations on who to talk to. Friends, family, and colleagues can be an excellent resource for finding a mortgage lender. They may have had a great experience with a particular lender and can pass that information on to you.

Do Some Research Online

Once you have some names of potential lenders, it’s time to start doing some research. The internet is a great place to start when looking for reviews and ratings of businesses. You can learn about the different types of mortgages and the current mortgage rates that each lender offers. It will help narrow the choices and find the best mortgage lender for your needs.

Get In Touch With Several Lenders

You can usually find contact information for lenders on their websites. Give them a call or send them an email and find out more about their mortgage. It’s crucial to get in touch with several lenders so that you can compare offers and interest rates.

Use these tips to find the best lender for your needs and get into your dream home sooner than you thought possible.

Filed Under: Investment & Money 1 Comment

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