The role of psychology in business is considerably great as Importance of Business psychology cannot be ignored in the contemporary field especially when psychology has developed itself as a science with its various branches to study human mind and to work accordingly. Business psychology is one of the main branch of psychology.
Different methods are used by psychologists to calculate data, to get information about a certain subject, to evaluate and then to use better strategies for a flourishing business.
The objectives of business psychology are diverse. It aims to study and understand work conditions, and applies desirable policies in work field, communicate employee to make it better. So, the individuals work in more effective manner and organizations can stabilize themselves in the market where competition is the part and parcel of life.
Uses of Psychology in Business
Psychology in business accommodates itself by managing, supporting and training employees. Business psychologists assist people to understand others, how they come in contact with technology, in making ads, in designing products which public demands. They work in a conducive way and adopt an impartial set of mind and suggest ways to workers to cope with many problems
In most of Multi National Organizations, HR department has psychologist in team to perfectly perform all functions of HR and achieve organizational long and short term goals.
Research Methods in Psychology
Psychologists make use of a variety of methods regarding business. Two amongst them are:
- Case study method
- Survey method
Case study method
Of course there are different types of business so the business psychologists take in consideration a specific subject. Data is collected by them through different interviews, observations and psychological tests. Also public develops a sense of ownership of the product when it is asked about the products which are to be promoted by a company. They feel being trusted by certain companies.
Survey Method
This method is quite advantageous as it provides a lot of information using inferential statistics and content analysis.
For example
A business psychologists designs a questionnaire related to an advertisement of a product for which he wants to know whether public will appreciate it or not. Hence questionnaires are distributed among public and so data is collected. He arranges the data with the aid of statistics and at last comes to a conclusion.
Goals Achieved through Psychology in Business
- Through use of scientific research methods, psychologists try to discover new techniques to increase the rate of productivity.
- Business psychology tries to acknowledge the needs of employees.
- It works to create a better work place where people feel motivated enough to work.
- It makes use of such polices which attract employees.
- Another goal of psychology is to design better products.
- It promotes healthy behavior.
How Business Psychology Works?
There are different ways through which psychologists work.
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Unbiased attitude
Business Psychologists like professionals are not permitted to biased and prejudiced. So, they stay impartial and offer an advice which is truly amenable.
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Diagnostic method
Psychologists in different agencies and companies help to solve different issues and affairs by using scientific research methods. Through these methods they try to study mind processing of all the individuals at workplace.
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Comfortable Workplace Environment
Business psychologists assure that the working zone is kept tranquil so workers can perform best. As researches have proved that noisy work zone effects minds of employees and they either feel depressed or agitated.
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Problem solving
They help employees to solve disparate problems related to work.
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Implementation
They not only offer solution to problems but also suggest the way for implementation.
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Assessment and evaluation
By considering individuals individually, work place environment, data management and welfare, they work to designate rejuvenating environment.