Almost 50% of the population are Instagram lovers and thus it becomes easy for you to extend your reach through Instagram. Instagram users are always aware of the new products currently trending on Instagram. To match up with their followers or to be active on the social platform, they prefer to get such a brand.
Therefore, Instagram stories have been a huge hit for a decade for promoting products and services in the market. To make it successful more than four million brands have started using their Instagram stories to increase their customer base.
If you are launching a startup or introducing new products or services in the market or are trying to extend your distribution channel through Instagram you can try out the Instagram stories for the same. For getting a complete understanding of getting started with Instagram stories for business, you can take a small look at this article.
5 Tips to use Instagram Stories for Business Successfully
Creative Ideas
Try to be creative with your ideas. Always remember that you have only a few minutes to get the attention of your targeted Instagram leads. If you try to reuse any content, the artificial intelligence of Instagram will automatically identify the same and will put you into a different format.
Therefore you need to plan very well the vertical format of your stories and initiate from the start. Try to use mobile phones to shoot such advertisements to make it look like regular content for all Instagram users.
You can also try to blend it with the expectations of your leads to make it more expressive and impressive. Again, you can use the status of Instagram to showcase your mobile shot videos so that the residents can connect with your product or services.
Length of the Videos
Keep the videos short and simple on the Instagram stories. Always remember that you are using Instagram stories to gain a wider reach on your customer base. To make your stories or posts effective you can try to keep your video shorts up to 15 seconds.
And the images should not last more than 5 seconds. If the videos are quick and moving, they can get into the eyes of your leads. You can use the motion features to add effects to the still images and can try using different animated stickers for extra effects.
Again, make sure that the whole idea of your new launch should get immensely covered in that 15 seconds video otherwise it will be of no use. The key message of your product should hit the minds of your customers. This is one such strategy that is used by the iPhone company during all its new launches.
Maintain an Identity
When hitting the Instagram stories, try to maintain your color scheme and logo so that you don’t get lost in the crowd. It will not only help your targeted customers to identify you but will elevate your brand image. Try to use Instagram templates to give it a kickstart.
The artificial intelligence of Instagram understands the needs and the minds of its users and thus has designed templates that can easily hit their customers’ minds. Therefore, to keep your brand’s tone universal, you can either use the pre-designed template or can get something new. Whatever it is, always try to be consistent with it whenever you are posting on your Instagram stories.
Make the Posts Attractive Using Instagram Tools
You will find a wide range of Incognito stickers on Instagram to woo your customers with your posts. You can also use such stickers on your stories to make them look attractive and to get popular on Instagram.
Again you can also try to tag the location of any desired store or place on your posts. It will make people’s search a bit easier. Whenever they click on such a link, they will be redirected to another post or the location they are looking for.
This will boost your brand’s marketability. You can try using certain characters on your videos played by any of your customers and all employees to promote your business better on Instagram.
If any good investor or ambassador is following your profile, they will get influenced and impressed by your work and launch and can offer you a better platform or can help you to increase your popularity on Instagram either to save their future investment or to strengthen your business relationship.
Introduce Poll/Contests for feedback
You can introduce contests or votes on Instagram to get the feedback of your targeted customers. This will not only give you an idea about your current market profile but will also give you a suspect about your customer’s preference and changing terms.
Try to keep such polls very simple and interesting. Include certain fun facts in such polls or contests so that the responses are recorded at once.
Conclusion
Since millions of users visit Instagram daily, it can become a great platform to gain brand awareness. Apart from these five tips to get started with Instagram stories and gain wider reach on Instagram you can curate many other interesting ideas to get started with your business with your Instagram crowd.
Furthermore, you can also track other businesses and their progress on Instagram and can save their highlights as strategies for your future reference. Always remember to keep a regular track of your posts hit so that you can improvise it daily either yourself through your team members.
Ayesha completed her Doctor of Philosophy in Biochemistry and started her career as a College Lecturer in 2013. Today, she’s a happy mom of 2 Kids in the field of digital marketing. She loves reading books, spending time with her family, and making delicious food for her husband.
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