The popularity of Instagram has been rocketing upwards and it’s looking all set to become the most popular social network in the world soon. Facebook is the only platform that is currently ahead of Instagram in the number of users. Instagram is no longer just a social media platform for teenagers to post cool selfies. It has also become a marketing tool for organizations, businesses, influencers, and celebrities. Whether you’re a business or an individual trying to build your following, it’s important to have an understanding of the giant world of Instagram. Here are some Instagram trends that are setting the social media world on fire.
Instagram Trends to Follow
1. Instagram Reels
Instagram reels are an amazing way to the most out of your existing audience while also growing your list of followers. The people get off Instagram knew what they were doing with the introduction of Reels. They capitalized on the success of TikTok and presented their own brand of short-form videos in the form of Instagram Reels.
The popularity and usage of reels keep rising with every passing day which you can leverage for your benefit. Like TikTok, the videos you upload through reels are for the entire world to see. With the right content and the right hashtags, you can reach thousands of people you never have before. There is no surprise that influencers, celebrities, and even global brands are actively publishing reels today.
2. Memes
The modern generation’s humor can be defined by just one word and that is “memes”. We might have moved away from the rage comics and troll faces of the 2010s but the idea still remains here. Memes are more mainstream than ever today. It has become extremely common to see an international company sharing funny and relatable memes, unlike back in the day. From promoting a new product to simply interacting with their followers, memes are becoming the way to go on Instagram.
3. Paid Promotions
Ever since Instagram’s influence and importance have gone up, and so has the tendency of an average user to spend money on paid promotions. From boosting posts to full-blown advertisement campaigns, the investment in Instagram marketing keeps increasing. Another trend seen recently is the increase in the number of users who buy Instagram followers.
The reason behind this might be the websites that sell followers turning mainstream. For a long time, there was a stigma around buying followers as people considered it to be illegal, despite that not being the case. There are lots of websites from where you can buy Instagram followers safely and securely.
4. Stories & Stickers
Instagram Stories have been a thing for a long while now and the hype is not dying out anytime soon. Stories remain among the favorite tools of Instagram users who are regularly active on the platform. Instagram keeps making them better with more and more additions of stickers that are extremely helpful in terms of boosting engagement and more importantly, driving traffic out.
Instagram’s decision to make posting external links available for everyone has been a welcome addition as well. Earlier, the option to include an external link was only available for those with at least 10K followers but not anymore.
5. More Videos than ever
Having a consistent and coherent visual style is one of the most important aspects of successful Instagram marketing. With that being said, video content continues to be the most engaging type on Instagram. Photos are still doing well, but videos are even better.
6. Challenges and Hashtags
Taking part in a trending challenge has become the favorite pastime of every Instagram influencer. Be it a dance step or some specific instructions, the people of Instagram are always quick to jump the ship. These challenges are often paired with specific hashtags which makes it easy for the target audience to find them. If you want some quick results, keeping an eye on such challenges and hashtags is a good solution.
Conclusion
Many influencers and content creators have gained fame by simply following the trends and there is nothing wrong with it. Brands and celebrities to are always on the lookout for topics and trends that bring engagement and attention.
Instagram trends have been changing with the seasons, and the platform itself seems to be growing only more popular. Keeping up with these changes makes you feel a little better equipped to deal with whatever Instagram throws at you. These were 6 such trends that are relevant today and can make a big difference in your Instagram journey.
Ayesha completed her Doctor of Philosophy in Biochemistry and started her career as a College Lecturer in 2013. Today, she’s a happy mom of 2 Kids in the field of digital marketing. She loves reading books, spending time with her family, and making delicious food for her husband.
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