Instagram is among the world’s fastest-growing social platforms with over 800 million monthly active users worldwide.
If you’ve been wondering what an Instagram Content Calendar is, and how it can help your business as well as your personal life, then this blog post will be right up your alley. We’ll share with you 5 ways to create an Instagram content calendar that will help boost your instagram followers and engagement.
Whether you already have a following or are just trying to get started with Instagram, these ideas will give you some great ways of getting things done while still having fun along the way.
Ways to create Instagram Calendar
Set Instagram goals
Set Instagram goals for the year, which means taking an inventory of what you want to accomplish with your content. In the first step, write down what your first three Instagram goals for the year are. Next, create a checklist of 10 things you can do to reach those goals and attach it to a wall or other place where you will see it each day. Then keep track of every day that goes by and check off each task completed from the list.
It’s difficult to come up with Instagram content on the fly. Before you upload anything, set a goal for what you want from your account and prepare the posts with a scheduled content calendar. You can gain Instagram followers this way!
Plan out days for posting: Mondays for portrait photography, Wednesdays for travel photography, etc. Pin down how many posts per week and when they will be going live. Know what you want before setting goals so that they can be met effectively.
Decide on Content Themes for Instagram
Content themes help you get the most out of your Instagram page by giving it purpose and structure. When you start a new Instagram account, it’s difficult to know what content will be required for your overall audience even if you already have an idea in mind as to what type of images are required.
You may have a theme that says “food” but then find out that people love taking screenshots and selfies of their favorite meals due to their sentimental value. By deciding on the content themes beforehand, that won’t happen because with every theme comes specific questions which will facilitate conversation and engagement among your Instagram followers, leading naturally into other themes or topics.
Get to know your Audience on Instagram
Get to know your audience on Instagram, whether your Instagram account is personal or business-related. This will help you stay consistent with your content, and thus get more engagement, likes, and followers.
Additionally, this will allow for some strategic planning around posting times to maximize engagement. Finally, if by knowing your audience you realize that a certain type of content works better for one market than another, this can help keep things more organized as well as profitable in the long run.
Clarify your Brand’s Visual Style on Instagram
Many brands struggle to find the perfect visual style for their aesthetic and can end up with a half-measure design that doesn’t match the personality of their brand.
You likely don’t want the same boring shots of employees or products on Instagram as you do on Twitter or Facebook. By optimizing your branding and making sure your Instagram feed has brand guidelines, you’ll have better control over what’s posted and promote an overall consistent corporate presence in all of your Instagram photos.
Schedule Instagram Content in Advance
Schedule Instagram Content in Advance because it saves your time, is easy to do, and the benefits are many. If you’re like most entrepreneurs or business owners with an Instagram account, you realize that it’s hard to come up with high-quality content regularly. The good news is that once you schedule your content regularly, it becomes much simpler to come up with ideas and images for Instagram.
This is especially true if you begin by scheduling out two months at a time. This will force you to think ahead of time and put in the effort required to write a meaningful photo essay. You’ll also be able to create unique images and get tons of engagement with your posts because by engaging with their Instagram followers, they’ll enjoy your content as well. This can lead to organic traffic as well as exposure for your business or blog.
Conclusion
In conclusion, having a plan in place will make it much easier to get creative with photos and content while also increasing your engagement. In this post, we have covered five steps that will help you create an Instagram content calendar. These steps will guide you through the process of coming up with ideas for posts and finding time for these posts in between work or school commitments as well as any other personal obligations such as spending time with family or friends.
Ayesha completed her Doctor of Philosophy in Biochemistry and started her career as a College Lecturer in 2013. Today, she’s a happy mom of 2 Kids in the field of digital marketing. She loves reading books, spending time with her family, and making delicious food for her husband.
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