How does Vinted Make Money?

In the crowded world of app-based marketplaces, customers are always on the lookout for the most affordable, reliable, and good-quality products. However, it is not easy for any brand or app to gain customer’s trust. It requires time and sustained effort to prove your worth to your customers. But one online and app-based platform has managed to do just that. With a simple logo, catchy slogan and unmatchable variety of products Vinted has become the most loved clothing app among people.

Vinted is a Lithuanian-based company that was founded by Milda and Justas. The foundation of their invention started when Milda needed help to move out, and Justas hit with the idea of selling her second-hand clothes online.

Later, they decided to proceed with this brilliant idea on an international level, collaborated with multiple investors, expanded the team horizon, and became the cofounder of Vinted.

How is Vinted Making Money?

From a hobby project to a full-blown-up company, Vinted has started creating more earning and employment opportunities for others. Vinted does not apply any specific charges to the seller, so the question arises: how does Vinted make money?

The revenue of Vinted is generated through fixed (0.07%) and variable fees (buyer’s protection fee) to buyers. Also, Vinted makes money by giving advertising opportunities for sellers such as Wardrobe Spotlight and Item Bump. Affiliate marketing is also a way through which Vinted makes money.

How Vinted Makes Money Through Buyers?

A considerable amount of Vinted income comes from the services it provides to its customers. Here, we will elaborate on some of the ways through which Vinted makes money.

Through Customers Support

Vinted makes money by charging its buyers 5% of the purchased item’s price, which does not include the taxes and postage cost.

Vinted also charges an additional mandatory and fixed amount of $0.70.

This company has a well-trained customer support team to deal effectively with customer disputes and issues. This incredible service leads to more users, becoming a stable income generation for Vinted. The better the support system Vinted provides, the more user satisfaction is increased, which indirectly increases the revenue of Vinted.

Through Purchase Protection Service

Vinted charges its buyers and makes money by providing the service of refund. These charges are included in the buyer’s protection fee. There can be multiple reasons why a user decides to refund; however, the following can be the reasons for refund:

• The parcel that arrived is different than the product description.
• Misplacement or inability to get delivered.

Users can avail of the refunds by informing the company regarding the delivery within two days.

Through Shipping Costs

Another way through which Vinted makes money is by charging the shipping cost of every ordered product. The shipping cost that the buyer has to bear depends upon the following factors:

• The type of courier service used to deliver the package.
• Package’s weight and size.
• Shipping cost is excluded from the actual price of the delivery.

In return for these fixed and variable charges, Vinted claims that “we put an extra layer of safety to your purchases.” and protect you from fraudulent purchasing. Through this, Vinted makes money from every buyer by giving a fair fee-protection trade.

How Vinted Makes Money Through Sellers?

This platform does not rely solely on the revenue generated from the seller’s side. Vinted makes money through other means, such as buyer’s protection fees, bumping listed items, Item bumping, and third-party advertising. Here, we will discuss in detail other means through which Vinted makes money.

Item Bumping

Another source through which Vinted makes money is the Item Bump service. This service is a paid feature for the seller to optimize and increase the sale of an individual item. How much money Vinted makes from single-item bump service depends upon the bump duration. This duration can be 3 or 7 calendar days.

Item bump gives the seller’s Item more recognition and followers on the app. The visibility of their bumped item increases. Vinted will provide stats to sellers, including data like how many people saw their items, interacted with them, or bought their products.

Wardrobe Spotlight Feature

Vinted gives its sellers a paid opportunity to boost their products through the Wardrobe Spotlight feature. Vinted also makes money by providing these packages to its sellers.

It lasts seven days, and seller-listed items get promoted in different sections for these few days. Those items are made visible in the catalogue search of other Vinted users.

If a seller selects five or more items, only two are displayed to the buyers. Only the Item which matches their catalogue or search engine gets highlighted to the Vinted members. Vinted generates £6.95 ($8.67) from a single wardrobe spotlight service.

Vinted’s wardrobe spotlight feature will work best for sellers with various items to sell. Apart from that, there is another feature through which sellers can boost their things, such as promoting individual items and relisting them.

How Vinted Makes Money Through Affiliate Marketing?

Vinted makes money by providing self-service ad campaigns to third parties. Vinted is approachable through their email address for these parties and to negotiate the customized packages. Third parties register on Vinted to take the opportunity of a self-service platform. These parties can create, organize and assemble their ad campaigns through this service.

After gaining extreme popularity, Vinted started making money through organic traffic on the website and app. Even now, Vinted solely creates enough traffic without any significant involvement of referrals or paid advertisements. It generates a handsome amount of revenue and sales for Vinted.

The website, along with the business app, generates pure organic traffic. Still, Vinted is determined to make more money through marketing and has invested almost 193 euros in implementing marketing strategies.

It has become a strong attraction for advertisers. Their single ad campaign through Vinted can generate enough impressions and clicks for the advertisers. Vinted makes money through every customized ad campaign package with a third party.

Advertisers are given multiple opportunities to register, create campaigns, list pages, and add advertisements on the Vinted website. The advertisers can serve up ads in Vinted’s news feed. Advertisers get charged according to impressions, traffic, and clicks.

Vinted’s Growth Through Inflation

In times of Inflation, every nation suffered setbacks for some, and fulfilling basic needs became a stiff task. Through 2021 – 2022, people were thrilled to find low-cost alternative ways of buying items.

Vinted seemed a suitable option for the sellers and customers during this time. Second-hand fashion, good quality, and affordable items were a big yes for the public. They have vinted offered this option, which had low-cost items and a vast product range.

What Makes Vinted Stand Out?

The Vinted slogan, “if you don’t wear it, sell it” makes the brand stand out. Vinted enables sellers to sell their barely used or newly bought items at a reasonable price. Vinted can be used as a side hustle because this app leverages its users to make money by selling the clothes they no longer need. This leverage, in return, becomes a source of income for Vinted, too.

Vinted does make money through its users, but it also provides the best-selling experience for the sellers. The next best thing about being a seller on Vinted is the seller does not need to pay any charges.

There is no fee for sellers to enlist their items on Vinted. It makes Vinted so feasible to use, but what about Vinted’s revenue? How Does Vinted Make Money? Vinted provides some of the above-discussed paid features for severe sellers to hop onto and make their items visible.

One of the main reasons behind the vast popularity of Vinted and how it makes money is simplicity and reliability. The users found the concept so cost-effective, helpful, and genuine that the popularity of it increased within months.

Vinted made sure to let its users approach the most accessible quality clothes, their favourite brands, in an incredibly budget-friendly way. It makes Vinted.Inc flourished in the Fashion and apparel industry. The current general details are as follows:

User-Friendly Interface

The simpler the technology is to operate, the faster its usage will become. According to statistics, even people above 65 used this app and platform to their advantage. Interaction is step-by-step simple and goes with the flow. Here is a prime reason why people prefer Vinted.

Team of Experts

Vinted makes money through its excellent team. Vinted understands the importance of having a hard-working team. Their workplace is full of dedicated leaders and a couple who understand the core value of the Vinted motto.

A well-skilled team, Vinted has a strong background in leading, brainstorming, and challenging areas such as business development, finance, marketing, and tech. This team enables Vinted to have a customer-centric approach and extraordinary execution. Having a well-structured and trained team is an indirect way of generating revenue.

How to Trade on Vinted?

Vinted makes sure the buyers can do their shopping without batting an eyelash. Vinted gives its buyers a safe, secure, and optimal shopping experience.

What better way to shop if there is an option of buying second-hand top-notch brands? More users on Vinted means more variety of items and more variety, increasing the sales graph of Vinted.

This indirect strategy for revenue generation increases the sales graph of Vinted every month. It is what makes Vinted stand out and a suitable answer to your question,” How does Vinted make money?” This digital apparel shop gives customer satisfaction to its fullest.

This second-hand vintage company provides value to its users by focusing on selling quality accessories, clothes, and other items. Vinted allows you to buy from one of your favourite brands with options from various collections. It deals with brands such as:

• Disney
• Bershka
• Sandro
• Zara
• Puma
• Kiabi
• Esprit
• Nike
• Converse
• Lacoste
• Desigual
• Vans
• Pandora
• Ralph Lauren

Comparison in the Marketplace

Vinted has been facing top-tier competition with Zalando.it, inpost.it, rinascente.it, modivo.it and widilo.it. In the past three months, Vinted has been competing with Inpost. and the details of the covered traffic are below.

The core source of Vinted traffic is direct or organic traffic. In addition to the role of social media traffic as well. The details of which are as under.

Where does Vinted Operate?

Vinted is backed up by strong investors who have seen the potential in the company. Offices are based in Vilnius, Berlin, Prague, Amsterdam, and Utrecht. Vinted is quite popular in Italy, France, Spain, and Switzerland. Vinted 16 operating sites are as follows:

• Spain
• France
• Luxembourg
• Belgium
• The Netherlands
• Germany
• Australia
• The Czech Republic
• Slovakia
• Poland
• Lithuania
• The UK
• Italy
• Portugal
• The USA
• Canada

Vinted Global Contribution

Vinted recently used a marketing strategy to earn money and utilized it for donation purposes in Ukraine. Vinted won hearts after releasing a donation feature for millions of its users. The company encouraged its users to contribute to the affected ones in Ukraine by donating a part of Vinted’s revenue.

During this campaign, the collaboration of Adyen and Mangopay increased the chances of Vinted’s advertisement and marketing. Vinted received donations exceeding half a million euros and proved to the community that unity can assist us in achieving the collective goals.

Final Verdict – How does Vinted Make Money?

Vinted is currently a popular secondhand C2C buying and selling company in the online marketplace. Vinted has managed to expand initially only through word-of-mouth and organic traffic. Vinted revenue is in millions now and just through a digital presence. This digital fashion shop has become a well-reputed vintage digital shop in the online marketplace.

The company makes money through its buyer protection service and some paid features of its sellers. Vinted has expanded its product range to pet accessories, too.

The potential growth of Vinted is attracting more investors, advertisers, and marketing opportunities for the business.

FAQs

What percentage does Vinted take from sellers?

Vinted charges a buyer protection fee instead of a fee from the sellers. With each purchase as a buyer protection fee, Vinted takes between 3% and 8%. This method enables the sellers to sell their products without any cost.

What countries is Vinted most popular in?

This clothing app-based business is widely used in different countries. Daily hundreds of users from various countries are suffering on this app, gaining bonuses, and selling their clothes. However, Vinted is quite popular in Italy and France.

How many users does Vinted have in the UK?

Vinted has almost 8 million users in the UK. It is famous among UK folks mostly due to its bagging bargain quality and rock-bottom prices. Since this app gives you a platform for passive income people have used it to earn some extra cash by selling their accessories and new clothes.

How do I turn on buyer protection on Vinted?

Vinted does not compromise on the rights of its users. It ensures the buying experience is secure, protected, and safe. The buying protection service is activated, and the fee gets mentioned right after clicking Add to Cart.

Lisa C. Townes

Lisa is a passionate travelers. She spends 3 months every year visiting different places worldwide. She has visited almost every famous place in the world. She herself is an affiliate blogger