To understand what is product development. First, understand what is mean by product and development
Product: Anything which is made in the result of a series of actions done by labor and many automatic machines with means of sale is called product.
Development: Development is the process of continuous progress in anything with the effort of someone. It is the transition of earlier policy having a traditional approach to advanced policy with a modern approach.
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Product Development
Product development is the process of invading new techniques in existing products to improve its performance and to introduce new products in the market. Product development is based on a series of steps in which design, conceptualization, development, and marketing of new goods and services are included.
This process has the following features:
- Creation
- Improvement
- Enhancement
- Innovation
Creation
In this process, the company launches an entirely new product.
Improvement
The company invades new technologies and services in the existing product. So that their product can meet the expectation of the consumer.
Enhancement
It is the process of expanding a range of product lines. Introduce new products in the market which increase the product line of the company and help to attain a sustained market position.
Innovation
Innovation is the process to do such changes in product which result into better performance and customer satisfaction.
Product development is the process of taking risk of time, money, and human intellectual. Therefore it’s necessary to plan it well to save all resources used during this process.
A well-planned product development help in
- Bring new business opportunity and growth
- Uplift productivity and profitability of entrepreneurs
- Increase the satisfaction level of consumers
Definition of Product Development
Product development is the process of creation, innovation, improvement, and enhancement of existing products and manufacturing a new product which results in advanced products having all the services and features that meet consumer needs.
Example of Product Development
- Packing wheat flow in retail bags to make it useable by households
- Sale cooking oil in retail pouches for household usage
- Change the desktop computer into a laptop to handle it easily
- Convert simple airline into the jet to enhance its speed and usage
- Covert handbook dictionary to an online app to make its availability easy everywhere
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