SEO is key to the success of every online business. It not only increases your visibility and outreach, but it can also boost your online sales. New Jersey is a small state, albeit having the largest population. According to Federal data, around 766,323 small businesses in NJ might be vying for online attention. This only proves the online competition is intense for businesses in NJ, and you need reliable SEO strategies to boost your online sales.
Proper Keyword Research
Keywords are a crucial part of the SEO strategy. Without the right keywords, your prospects may never find your website. First, you need to identify keywords that can drive prospects to your eCommerce store.
According to an expert NJ SEO Company, you need to get familiar with the keywords that your target audience employs to find the products you are offering. As such, you can use the Google keyword planner to find the right keywords for your business niche.
Analyze Competitor’s Backlinks
After keywords, backlinks play an essential role in the SERP rankings. Find out where your competitors are getting backlinks. What techniques are they using to get traffic? A proper backlink analysis will tell you what exactly they are doing. This will help you decide the sites you want to reach to build a strong link profile.
Focus on Content Publishing
Posting useful content is vital to win the trust of your prospects. Keywords would be useless without great content. You need to offer content that is valuable and can be shared with others. It may be related to the latest industry news or some local New Jersey event.
When prospects search for products and services, they come across blogs and social media posts designed to answer their question. Use this to your advantage and direct traffic to your website.
Use Social Media to Grow Your Audience
Social media is one of the fastest-growing digital platforms. It also holds an essential place in modern SEO strategy. Do you know that nearly 68% of US adults use Facebook, and 51% use it several times a day? It means social media platforms present an excellent opportunity to grow your audience and boost online sales.
Go Local and Go Mobile
According to a top NJ SEO Company, the most significant changes in SEO in recent years emphasize mobile and local content. According to recently released stats, 46% of all Google searches seek local information. These shows local SEO is crucial to reach local customers and boost online sales.
Recent statistics reveal 52% of global traffic comes from mobile devices. Online shopping habits and trends have grown by leaps and bounds in NJ. New Jersey-based businesses are exploring online channels to reach customers.
According to recent market reports, online shopping is expected to raise three times the total rate of retail sales in NJ. The growing prominence of mobile in searching content cannot be ignored. Hence, businesses need to tweak their website for mobile. It will ensure their website is listed when people search for nearby solutions on their mobile devices.
Pay Attention to On-Page SEO
On-Page SEO is crucial to your online success. If you want to boost online sales, you need to focus on on-page techniques. On-page SEO makes your website more search-friendly, and the bots can index pages properly. This helps improve search engine ranking. Some critical steps involved in on-page SEO are:
- Create unique and descriptive title tags
- Increase page load speed
- Use sensible, easy-to-read URLs
- Write Meta descriptions to improve visibility on SERP
Finally remember, you need a comprehensive SEO strategy that includes all elements mentioned above.