Pondering how Instagram can level-up your business? Then you have popped up in the right spot. Instagram is today’s hottest growing social media platform. As users are increasing day by day, this platform can use to advertise your service or product.
It is a great platform for influencers, celebrities, bloggers, YouTubers, and tiktokers. However, entrepreneurs and businesses can market services and products just by a proper marketing strategy. Many people make money on Instagram by reselling Clickbank products.
You can download this free application, as it is available on Android and iOS. After downloading it, use this app for a while to get familiar with the platform. It is important to first set up your business account for a successful Instagram marketing strategy.
To grow your business on Instagram, work on your profile looks. It is just to make your account look different from others. To make your account attractive, always choose a colour theme.
Thinking how it will help? Every time your followers scrolling posts; that colour theme will help them to differentiate your post from others. After selecting the colour theme, stick to it.
For Bio, Instagram provides space with only 150 characters and a single website link. You have to define what your business is about in only those characters. Use that space wisely; just by describing your products with a pinch of eye-catchy advertising in it.
Setting-up Contact details
The Instagram business profile gives you a chance to add your contact number, email address. When setting up, always add the official phone number and business email.
Creating Engaging Post
Of course, after setting up a business account, it is time to start creating engaging posts. Knowing your audience will really help you to decide what type of content you should create.
- Often, people confused about what engaging content really is! For your convenience, Engaging post simplified here:
- Posts that made especially to grow your brand awareness with polite advertising (not awful advertising).
- Post that effectively conveys what your products are all about.
- Post with high-quality pictures.
- Post twining with your color theme.
Stories are another great way to engage with followers. Insta users with 10k can add their websites link to the stories. Instagram provides tons of eye-catchy filters, Gifs, and stickers that you can use on stories to get your follower’s attention.
Instagram has now introduced a new Support small business sticker, using this sticker will help you to interact with new customers.
# Hashtags the Game Changers
Wondering how you can reach more followers and customers? Than hashtags might be a great option! (You can use it in your posts and in stories too).
When you are using niche related hashtags, it can take your Insta game to the next level. It can boost your profile, reach, followers, and product sales. However, using low competition niche related hashtags; will always give more reach as compared to high competition and irrelevant hashtags.
To build a strong relationship with your Insta following and competitors; It’s advisable to tag them in your posts and stories. Tagging can be useless if not used properly. However, tagging others will work only; when you’re tagging in a meaningful way.
Videos can spread brand awareness. For that reason, Instagram is providing a great opportunity to its users. You can post videos (longer than 1 minute) on IGTV on Instagram. You can get more sales if used IGTV video properly.
Always post high-quality videos with great captions and hashtags. Attractive captions always win happy customers. Don’t push customers to buy your product. Instead, sell your products in a creative and meaningful way.
3 Winning Strategies to boost up your business
Now you have attention garbing profile; it is time to work on strategies to boost up your business.
Collaborating With Influencers
Collaboration is a great way to increase your product sales. If you are just starting out, you may not know what the benefits of collaborating with influencers are.
Collaborating with them can level up your product sales. Users with 5k to 10k are generally considered as influencers on Instagram. You have to spend some time when searching for influencers that are suitable for your niche and budget. This is part of relationship marketing.
Advertising on Instagram
Another way to level up your product selling; is to advertise your products on Instagram. Advertising on this platform can be more successful if planned with great strategies.
Things you should consider before creating your ads strategies is to look for your budget, audience, and its interests. A post with a well-written caption can grab the customer’s attention. So, use your copywriting skills wisely; when writing captions.
Giveaways and Contests!
Giveaways are an exciting way to increase your reach on Instagram. Mostly, brands organize giveaways and contests from time to time; to grab the attention of their followers!
Don’t forget to write the starting, ending date and interesting rules of a giveaway; when organizing a giveaway. After posting your first giveaway post, also add that post on your story.
Instagram is the hottest platform; that is why considering social media for the marketing of your products is important. It can help you to spread your brand awareness efficiently.
Instagram can take your business to the next level; but for this, you have to create an attractive profile with a concise and crisp bio. It will surely; help your followers to differentiate your account from others. You can also scrape Instagram posts of different people in your niche to get ideas of what your audiences may like.
The colour theme will also pop up your posts from your computers. Posts, Stories and tags will help you to engage with your followers. However, adding the right hashtags will boost that engagement rate.
Also, don’t forget to add your business details to the contact button. For long videos, you can posts videos on IGTV to attract IGTV users. After setting up your standout Instagram business profile, you can start promoting your products through discussed strategies and get the maximum sales from it.
Zainab is a student of B.ED Hons, a blogger, and content writer. She loves to explore new dimensions in different fields and share knowledge.