In today’s competitive business environment, customers are exposed to countless brands across websites, apps, social media platforms, and physical spaces. With so many options available, brand recognition plays a critical role in influencing customer … [Read more...] about Importance of a Logo in Business Branding and Recognition
Marketing Strategy
Causes of Impulse Buying: Why Consumers Make Unplanned Purchases
Impulse buying—purchasing something unplanned—is more common today than ever. Research from 2024 shows that between 60–80% of shoppers make impulse purchases monthly, especially online where deals and triggers are more frequent. Retailers rely … [Read more...] about Causes of Impulse Buying: Why Consumers Make Unplanned Purchases
Objectives of Advertising: Meaning, Role, and Why it Influences Consumer Behavior
Advertising is a powerful business technique used to influence the minds of the public and persuade them to buy specific goods or services. Some writers describe advertising as: “Printed salesmanship through which goods are made popular.”In … [Read more...] about Objectives of Advertising: Meaning, Role, and Why it Influences Consumer Behavior
Coca-Cola Differentiation Strategy: How Coke Builds Competitive Advantage Through Brand, Value, and Experience
The Coca-Cola differentiation strategy focuses on developing products and services that offer unique attributes, emotional value, and brand experience rather than competing primarily on price.Instead of trying to be the cheapest soft drink in the … [Read more...] about Coca-Cola Differentiation Strategy: How Coke Builds Competitive Advantage Through Brand, Value, and Experience