Research says that 59% of the people are interested to buy from a well-known brand. Keeping this mind, small businesses and start-ups need to put extra efforts to make their brand image strong.There are many ways to build a strong brand image of your business. It requires efforts and a lot of research to find the right path in building a strong image of the company.What is Branding of your Business?Branding is known to be the heart of any business. There is so much more to a name and … [Read more...] about How to Build a Strong Brand Image?
Brand management is a difficult task but the most difficult among these tasks is the activity of properly positioning the brand. It is very important because when the brand is positioned in the right way it creates many consumer benefits and it also creates an emotional connection to the consumers. Another plus point of having good brand positioning is the future approach’s flexibility.Before you try to position your brand you should hold in-depth research of the market and how available … [Read more...] about Different Component Of Brand Positioning
Social media is the most powerful thing that has emerged in recent times. It has given voice to anyone and everyone. It just depends on how you use it and what kind of energy you are spending on it.Building brand equity used to be a difficult job in Pre-social media times. Now, however, people are so eager for validation that it has become much more comfortable for brands to target their specific market and craft content specifically intended for its niche.Five ways how Social Media … [Read more...] about How Social Media Impacts Brand Building
To answer this question, we must first understand what branding is? In its simplest definition branding is when a product resonates with your consumer's psychological value more than its functional value. For instance, Coca Cola is a multi-billion-dollar company despite there being so much controversy around cola drinks.People still consume it, buy it in bulk during summer seasons and serve it on family dinners. One might wonder why? Because Coca Cola is not just a drink anymore. The brand … [Read more...] about Why is Branding so Important today