The curb or façade of any store, shop, or business is the first thing that your shoppers and clients would see when they come to visit you. Your façade or frontage shouldn’t just be drywall or empty window as this part radiates the character and soul of your company.
You should make sure that your curb or frontage gives off an appealing look to all of your customers. If you want to get some ideas on how to further improve your business’s façade, you might want to check out Concrete Colorado Springs and other similar sites.
Below are a few suggestions that could help you improve your business’s curb appeal:
One of the first few things that you have to tidy up if you want to improve your business’s curb appeal is to have prominent signage. Having this is an essential part of your business’s curb appeal. Your business signage should be easily identifiable and readable from within a considerable radius of distance from afar. People should be able to see it from across the street and all around the sidewalks.
The signage of your business is the first thing that most of your shoppers or clients would and should notice when they come by. It should contain the trademark or logo of your business, as well as your tradename or business name. If you’re a bit concerned about the aesthetics and all, you may consult a logo maker or a marketing specialist on logos and tradenames.
Your business sign should also indicate other pieces of information, such as your hours of business. For those just passing by, it’d be nice if they could easily catch your office numbers, email address, social media handles, and other contact details even if they just have a couple of seconds to glance at your signage. It should at least give them a point of contact or idea of how to get in touch with you.
Give Them Parking
For most shoppers and clients who drive their own cars, one of the things at the top of their minds before they decide to go to a certain place or shop is whether they’d have a place to park or whether they’d have trouble finding parking space. In fact, this is one of the things that could make or break whether they’d go to a certain place or not, especially if they have to do it during rush hour or peak business hours.
To help your shoppers or clients look forward to going to your shop or office, instead of dreading the time to be spent circling around looking for a parking slot, you can help them feel a lot better about it by making sure you have ample parking space. Better yet, you can offer a reserved parking space for your regular patrons or high-value clients. One can call in that they’d be stopping by at this hour, so you can tell them there’s a slot for their car.
If you’re in the middle of a busy downtown street, and you just don’t have enough parking space, save for one or two cars right in front of your store, you can try to arrange parking for them at the nearest carparks for pay. Get the number of the nearest carpark for pay so you can offer to check for your clients. You can also negotiate for a parking lease with your neighboring stores and shops.
Another important aspect of your business’s curb appeal is your storefront. The way your building façade or storefront looks should give your clients or shoppers an immediate idea of what your business is all about, what you do, and what you represent.
You should check that all elements of your storefront or office façade are well-kept and working. The main door should be clean and shiny, and the windows should be clean and clear. If there are parts that have already faded, make sure that you have these worked up. Cracks on concrete walls and damaged wooden frames should be repaired and restored, and then coated with fresh paint. As you might’ve already figured out, worn out or faded paint or finishes give your storefront a gloomy or dilapidated look, which sends out negative vibes to your clients.
If you’re a walk-in store or shop, it’d also be nice if you can set up window displays. These should be comprised of eye-catching items that should give people an idea of what’s on sale for the season. These displays should make them so curious about what’s inside that they’d find it hard to resist the urge to go inside your shop.
If you’re an office that provides services instead of selling stuff, you can display pictures or models of the projects that you’ve done or some of your clients to whom you’ve rendered satisfactory services in the past. If your clients would let you, you can display their well-known logos and brand names, as well as the different projects, operations, or campaigns that you’ve done for them. This would give your clients and even onlookers an idea of the clients who’ve trusted you with their businesses.
After seeing your signage, your façade, and then your window displays, your shoppers and customers would usually look back and check their cars before they go in. When they do, they won’t be able to help but notice your landscape, pathways, or walkways. You should, thus, ramp up your landscape. Your clients might not expressly admit or say it, but most of them do notice how your landscape looks like.
Keep in mind that most upper-middle-class families also maintain and spruce up their own lawns and landscapes at home. They make a big deal about these things because they don’t want to send the wrong impression. Expect them to have the same expectations about your store landscaping. Pay attention to bare spots. Make sure those shrubs are regularly trimmed and watered as these are the only ways to keep them greening with vibrance and exuberance.
Ramping up your business’s curb appeal is an important element of maintaining the professional look of your store or office. You should keep in mind some of the ideas and suggestions mentioned in this article. They might come in handy for some of the things you want to do to improve your business’s curb.
Jason is the Marketing Manager at a local advertising company in Australia. He moved to Australia 10 years back for his passion for advertising. Jason recently joined BFA as a volunteer writer and contributes by sharing his valuable experience and knowledge.