Investing in eyewear can go a long way toward building your professional image as an entrepreneur. According to market research from IMARC, the global eyewear industry reached $159.6 billion in 2023, and researchers expect further growth to reach $279.4 billion by 2032. The rising prevalence of visual impairments, mixed with emerging fashion and lifestyle trends, has made eyewear products a popular go-to for those looking to accessorize or enhance their look.
For aspiring and experienced entrepreneurs, wearing the right eyeglasses or shades can be just what you need to further your business’ branding or make a good impression with possible clients and customers. For example, if you’re thinking of hosting or attending a corporate event shortly, dressing the part is a key element of ensuring your business’ message and goals are conveyed to the right people. Choosing the right pair of eyeglasses can help you look smarter, more distinguished, and more professional. Below, we’ll take a deeper dive into how eyewear can make entrepreneurs look professional:
Metal indicates high quality
With so many types and designs of eyewear available on the market today, it can be difficult to determine what eyewear would be right for an entrepreneur’s look. A popular go-to for those seeking to look more polished are metallic frames. Compared to colorful or translucent plastic frames, metallic eyeglasses can lend more elegance and a touch of quality to one’s look.
Nowadays, you can easily find metallic eyeglasses of all kinds in physical stores and online retailers. These include frames made of metal, aluminum alloy, and titanium. Eyebuydirect’s collection of eyeglasses, such as the Fame or the Moxie, also combines the shiny metallic look with a high-bridge design for a more sophisticated-meets-retro approach to eyewear. Titanium frames have become especially popular recently as they are known to be more durable than other types of metal frames due to higher elasticity, hypoallergenic, anti-corrosive, and won’t tarnish easily.
Colors express approachability
Of course, metal may not be the way to go depending on your business and branding. Some entrepreneurs find success by dressing in smart casual, as this fashion style indicates a sense of approachability and prevents other people from feeling too intimidated to speak to you. In terms of eyewear, many glasses designs today come in various shapes and colorways for wearers to express their personality.
Online eyewear company Pair Eyewear has innovated in this sector by creating playful and colorful snap-on frames that wearers can switch out as they like. This means that you can easily pair your eyewear with a new outfit at different events without having to buy new eyeglasses constantly. The colorful frames are treated as magnetic attachments that you can put on and switch out on your “base frames”, which come in simpler colors like translucent or black. So, while metallic frames are sleek and elegant, colorful eyewear can be a window to your personality as a business and entrepreneur to appeal to more clients and customers.
Eyewear as jewelry
Finally, aside from professionalism and approachability, eyeglasses can be as simple as part of your jewelry ensemble. While chains, bracelets, and rings can often be too flashy or even noisy, eyeglasses can be an understated approach to luxury and class. Whether full tux or business casual, you can accessorize easily by relying on a good pair of luxury eyeglasses.
Recently, luxury glasses — even those from Italian designer Brunello Cucinelli — have taken a more subdued path, opting for deceivingly simple frames and silhouettes made of the highest-quality crafted materials like titanium and other custom-made elements. The Intarsia Rays frames, for example, boast intricate patterns and meticulous detailing that can’t be replicated on cheaper models. Wearing your eyeglasses like they are jewelry is a good way to show you mean business both at work and in style, as you’re less likely to overaccessorize and come off too tacky. You also avoid showing up to corporate events underdressed.
Matthew is a Co-Founder at BusinessFinanceArticles.org. Matthew was a floor manager at a local restaurant in Wales. He lost his job after the pandemic and took initiative to make a team and start the project.
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