Your company’s logo is synonymous with the company as a whole. When you think of your favourite brands, what comes to mind? You may have automatically considered the Nike checkmark or McDonald’s big golden arch because they’re so memorable and impactful. Logos are critical to the success of your company. They provide a palpable visual symbol that people associate with you. Logos provide comfort, familiarity, and the essence of your brand.
If you’re getting your business off the ground, you have probably already started to consider logo options. How are you going to make yours stand out? You must create a unique, sophisticated logo that matches the personality of your business. Check out these tips to get you started.
Identify Why You Need a Logo
Some businesses don’t require a full-blown logo. All they need is their business name typed out in an appropriate, simple font. Ask yourself, what is the objective behind your logo? Is it to attract a larger audience? Is it to make a lasting impression on new and current customers?
Sit down with your team before you tackle anything else to get to the heart of this question. Once you start pumping out ideas, you’ll have a clearer vision for your company logo and why it’s a necessary component of your long-term marketing strategy.
Define Who You Are
Once you have a stronger understanding of the why part, the next step is to solidify the who. You already have a sense of who you are as a company and what your values are. But it’s never too late to regroup and narrow things down even further for your marketing and promotions campaign.
Get the team together to dig deep — how can you emulate who you are in a logo? Will it be a sleek typography design, or will there be additional visuals? Will you include a symbolic motif, such as a plant, animal, or something else related to the products you sell? How will such a symbol speak to your audience?
Be Aware of the Competition
Be mindful of what’s happening around you. What’s working for your competition and what isn’t? It would be best if you didn’t steal design ideas from anyone else, but checking out what’s popular and what’s not in your industry is to be expected. You’ll gain a better perspective of the direction you want to take with your logo.
Put It Everywhere
Once you’ve ironed out the details with your team and graphic designer, you’ll have a new logo to show off. So, what now? You put that logo anywhere and everywhere! The logo intends to promote your business and increase your brand’s reach.
Consider working with a professional screen-printing company and print your logo on t-shirts and other clothing items. You could also make your own face mask designs with your logo clearly outlined. Find a custom printing company that offers facial mask options in addition to traditional clothing.
Your brand’s logo is an extension of you and your business. By taking the time to ensure it perfectly encapsulates your values, goals, and style, you’ll generate long-lasting brand recognition and loyalty.
Jason is the Marketing Manager at a local advertising company in Australia. He moved to Australia 10 years back for his passion for advertising. Jason recently joined BFA as a volunteer writer and contributes by sharing his valuable experience and knowledge.