Mass communication, as the name suggests, is the study of communicating with the masses effectively. It involves conveying messages and information to the target masses in efficacious ways.
It comprises processes of transmitting a piece of information targeted for a particular region or across the globe. Mass communication is a sub-field of communication studies and is often associated with media studies.
The major part of its history is comparatively fresh as it has evolved more swiftly in recent centuries and thereupon has been a crucial part of our lives.
Perks of Choosing
It is one of the widely emerging career fields. There are important messages related to politics, culture, ethics, economy, social issues and many more that need to be delivered consecutively to the masses, making professionals always indispensable.
Five Main reasons of Choosing Mass Communication Career
- Professionals from mass comm. fields are highly in demand due to rapid advancements in technology and the need for communication.
- The jobs are often highly paid, with bright chances of promotions and success.
- There is a wide range of fields and careers to choose from.
- It offers endless possibilities of incorporating your creative mind and thoughts into your work. Be it developing stories, designing logos and taglines for a company, implementing your message through photographs or videos, advertising a product or establishing public relations, all will eventually require your creativity and ideas.
- Personally, it polishes one’s image and intellect as it keeps up-to-date and sophisticated. It provides practical knowledge, lots of on-field experiences and adventures.
Some Major Fields
It’s distinctive advantage is that it provides an individual with so many options to choose from according to his/her skills and interests, with major fields including:
- Video/Audio Production
- Event management
- Public Relations
- Production or Direction
- Web content specialist
Each of these fields comprises further choices. Journalism includes Print or Electronic journalism. A journalist finds, investigates and develops a story narrating significant events and happenings.
Audio and Video Production involves skills such as producing, directing, writing, editing and handling of the set (cameras, microphones, lightings, floor managing). One can specialize in any of the skills.
Marketing directors are responsible for the production of multimedia advertising, informing and engaging potential consumers and promoting a product or a service. The main goal is to come up with efficient marketing strategies. Advertising agencies, firms and corporates regularly hunt for such talent.
Event management is another skill they look for. An event manager plans, organizes and executes conferences, conventions and other formal meetings.
PR too has a wide scope. It is highly sought after by companies, to maintain a healthy relationship with its clients. A PR manager enhances the public reputation of an organization and builds a positive image of it among consumers, investors, and employees.
Production and direction are usually required in the entertainment industry. A producer plans various aspects of a film like looking for the script, financing, and editing. With the help of a director, cast members are selected and control of on-set visuals is established.
Web content specialists provide matter to be published on a website. In this new media age, communicating consumers through the internet is seen as an important task for the organizations. Thus, Web Content specialists are required for providing engaging and search engine optimized articles.
How much can a Mass Communication make?
A variety of jobs imply a wide range of pay scale. By and large, it’s jobs are considered high paying, the annual average being around $5700 in the U.S. Although the pay depends a lot upon the job type, experience, expertise and country, it’s usually sufficient.
With the above analysis we find Mass Communication, with its wide range of choices, worth considering in this digital age. With blistering approaches in the technology in media and expanding field of communication, opportunities are rapidly growing in Mass Communication.