Different individuals define quality in different ways depending upon their understanding and interest.
According to the experts, quality can define as:
- Fitness for use or purpose
- To do right things at first time
- To do right things at right time
- Have an understanding of customer need
- Give product that fulfills customer demands and satisfaction
- No deficiency and defects
- Meet the standard
- Give value and worthiness to money
What is Joseph Concept of Quality?
There are many definitions of quality but joseph’s definition is considered the most prescribed and valid one.
According to Joseph,
Quality is the set of activities in which businesses engage to ensure that the product they produce meets all requirements and needs of customers. So that it leads to customer satisfaction.
To understand joseph concept of quality. Lets divide it into two parts:
- Features that meet customer needs
- Freedom from deficiencies
Features that meet customer needs
When any business enterprise produces a product that fulfills customer demand. It directly affects their sales and the price of the product becomes higher.
Because good quality attracts more audiences which increases in production and market price of the product. It also helps to meet with the competition, provides sales income, and secures premium prices.
Freedom from deficiencies
If the product is free from error and defaults than it decreases the repairing cost. Once you buy an error-free product. It saves your time for rework, reduces the stress of field failure, gives guaranty results, overcomes the risk of customer dissatisfaction and market breakdown. It also helps to increase the capacity of work, Market confidence and improves performance delivery.
Product Quality as per Joseph Concept of Quality
Product quality means to Incorporate such features in a product that results in zero error and defects in it. Also, it can meet customer demand and the reason for customer satisfaction.
Features of Product Quality
The features of product quality are defined as
- Quality of raw material used in the product
- How far production technologies are implemented?
- Skills and experience of staff in the production process
- Availability of resources in the production of products like water, electricity, and transport
Classification of Product Quality
We can classify product quality based on two characteristics:
- Measured characteristics
- Attribute characteristics
Characteristics to Measure Quality of Product
Measurement characteristics of a product are physical features of a product like a shape, color, size, appearance, height, weight, and thickness.
Attribute Characteristics
Attribute characteristic of a product has overlooked the performance of products like defective piece per batch, defect per item, the number of error per page, Defect in one product, etc.
Based on this classification, anybody can analyze that either product is good or bad. They want to buy that specific product or not.
Different Aspects of Product Quality
There are five aspects of product quality
- Quality of design
- Quality of conformance
- Reliability
- Safety
- Proper storage
Quality of Design
The product must be designed to meet the international standard of accuracy and ability to compete with customer needs.
Quality of Conformance
The finished product must match with the specification of the design product.
Reliability
The product must be reliable for a long time. It should not be breakable.
Safety
The finished product should follow all the precautionary measures. It should not harm customers in any form.
Proper Storage
The packing of the finished product should be perfect. It should not expire or leak before the expiry date.
Why Company should Focus on Product Quality in Production
The company should focus on the product before, during, and after production because,
Before production: The company should understand the desire of the consumer and design product which is capable to fulfill consumer need.
During production: The company must have high alert quality supervision staff at all stages of product which help in quality control of raw material, plant, machinery, finished product, selection, and training of staff, packing of product, etc.
After production: The finished product should have all the specification which is present in product design. It should be capable of fulfilling customer demands and also meet international standards of high quality. It also has zero deficiency and defect which help in the long durability of the product.
Importance of Quality of Product for Consumer and Company
Importance for the company: Product quality is very important for the company. It has direct impact on customer satisfaction, Market position, and sales of the company. If the quality of the product is worse than it may lead to the closure of the company.
Importance for consumer: Product quality is also very important for the consumer. For which they are ready to pay high prices because they want best quality products that save their time, money, and energy.
It leads to loss of money and time for the consumer and they have to buy another product if the delivered product’s quality is very low and it fails to fulfill all expectations
Conclusion
Product quality processes to produce such product which can fulfill consumer demands and is reliable for a long time. It helps in the launch of a product that has zero default and error in it which saves the consumer money, time, and energy.
If the quality of the product is good then it helps in market growth, meets with the competition, and attains financial profit. The good quality product must meet the international standard of quality which is only possible by highly experienced staff in its production line.
Nukhba has completed her Masters of Philosophy and joined BFA as a writer.
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