Types of Advertising – Top 5 Advertising Media [ Pros and Cons ]

Advertising has taken the business world by its throat. It has been categorized to be an extremely vital element linked with various types of businesses. If you wish to acquire customers and hopefully remain a well-known organization or business then your number one priority should be using different types of advertising media. The advertising is classified into the Traditional & Modern Mode of advertising.

In this day and age, starting a business has become a simple enough task. You can find all the necessary material available online and the only requirement is a dedicated attitude along with a proper internet connection.

The wonders of the internet and the online world aren’t a fascination for this generation anymore, which is why it is and should be utilized to their fullest. No matter how much you end up investing in a business, if there are no potential buyers then you will see the red light. The reason why promotion has made its name throughout the business world is that it is the major key involved in a business’s growth. If you can do decent enough advertising you can sell literally anything; the sky can be the limit.

The number one rule of advertisement, by understanding market orientation is to choose your target audience wisely if you know that your products will be favored by a particular type of audience then target them for your ads; do not focus on the wrong market or it will inevitably result in a loss.

As the years have progressed, advertising has taken various shapes and has proven to be more conveniently done than before, the diverse types of advertising media are used under critical observation to drive the right customers to the company by taking full advantage of functions of advertising.

Social Media or Online (Internet)

Pros of Online Advertising	Cons of Online Advertising
Cost Effective	Not good for all Businesses
Easy Testing	Huge Numbers of Advertisers
Specific Targetting	Easily Forgettable
ROI Measurement	Lack of Customer Trust
	Online Account Management

This is the number one element that is highly stressed for promotion and overall advertising. Companies have set up their social media accounts where they update their followers (or future customers) on any new deals or products.

The option of paid promotion existing within Google as well as Facebook is also used to reach a wider audience. As most of this generation spend their research and effort on social media, using this modern advertising type builds awareness in prospects because:

• You can get to collaborate with other huge platforms that have a large amount of following.
• Raising awareness about anything has become relatively easy by remaining online.
• You can get first-hand information about what might be going on in a country or location that is on the other side.
• Your business can reach worldwide audiences not to mention that e-commerce platforms have simplified business
• You can make your products be listed on other platforms, which is another interesting way of generating profit

Most Common Advertising Media in the European Union

• Radio and Television
• Newspapers and Magazines
• Calendar and Hand Bills
• Circular letters
• Tickets and Date Schemes
• Agents and Gifts Schemes
• Fairs and Exhibitions
• Sky advertisement. (By airplanes)
• Moving lights and pictures
• Special periodicals and journals
• Booklets and Pamphlets
• Posters
• Hoarding
• Neon Sign and Cinema slides
• Blotters
• Jokers

Magazines and Newspapers

Pros of Print Media Advertising	Cons of Print Media Advertising
Comes in Budgeting	Micro Level Readers
Too Many Options Available	Bad Print Quality
Good for B2B & B2C	Easily Forgettable
Longest Life	Unable to Test Ad
	Premium Places are Costly

This advertising media has been in for a long time now. They were once the ultimate form of marketing before being overtaken by online advertising. On the side of magazines, there is a section for relevant businesses and their influence, their products, and the overall description mentioned. A business if it fits the magazine’s niche will be added for further spicing up; they will use the business for their success while the business will profit at the same time.

The same goes for newspapers, there is a section for advertisements and you can stay updated on various businesses through its help. The one element to look out for is that magazines are usually beneficial in advertising when they are sent out in large cities or a place with a good amount of population. It shows that the magazine has potential readers and ensures your business gets more attention if it is promoted in it.

Mail

Pros of Mail Advertising	Cons of Mail Advertising
Highly Targetted Audience	Out Dated Approach
Campaign Measurement	Spam Filteration / No Interest
Pause or Restart anytime	Minimal Response

Mailing is another convenient enough method that involves both physical marketing schemes like pamphlets and brochures along with targeting their audience through online emails. You can get your products out there by jumping into someone’s emails and convincing them why you are the best candidate among your competitors. Both methods ensure that you are easily able to target your potential audience, which increases the chances of seeing success with your advertisements.

Television

Pros of TV Advertising	Cons of TV Advertising
Huge Viewership	Bad for B2B
Multiple Viewable Approach	Hard to Target Specific Viewer
Prime Time Target	Channel Switching
Drive Non-Targetted Customers	Prime Time is Expensive

Television ads relating to your products can garner various sorts of advantages, firstly customers will get to listen, hear, and see what the product’s working mechanism is all about. You’d be able to convince generally a much bigger set of audience but once the commercial comes to an end it does lose its charm so that is a downfall.

Radio

Pros of Radio Advertising	Cons of Radio Advertising
Cost Effective	Limited Listeners
Dedicated Listeners	Limited Options
Easy Target Audience	Distraction

Radio is another way of making sure you get to persuade your target audience. You can ensure that your ad keeps playing through the radio, which leaves a lasting impression on the listener’s mind.

Conclusion

Overall, all such mentioned methods can be just as effective communication or unconvincing so it depends upon yourself how creative you are in demonstrating or putting your material out there. Being sure that your promotion game is on point is the driving factor to whether your business will prosper or not.