Using flyers is one of the most well-known marketing strategies employed for years. Flyer marketing is a reasonably affordable way to promote a company, introduce new goods and services, boost sales, and inform people about upcoming events.
They can be posted on notice boards, used as printed flyers that can be handed out by hand, or exhibited in business trade shows. With the advent of the internet, flyers also became digital versions that could be published on websites, shared on social media, or delivered via email.
Nevertheless, whether a flyer is printed or digital, the design is crucial to fulfilling its goal of drawing the intended audience’s attention and inspiring them to take the desired action. The best flyer design advice is provided in this post to assist with your next flyer design.
Here are some professional tips that help in creating the perfect flyer.
Develop a Flyer Design Strategy
Before starting the fun things, setting a design strategy is essential. Creating an effective design requires a lot of thinking work and answering some questions such as:
- Who is the targeted audience?
- What information to include in the flyer?
- What makes the flyer stand out?
- What is the message that the flyer will deliver
- What makes a professional flyer?
Answering these questions will help streamline the design process and define the critical elements of the flyer, such as content, size, etc.
Choose Fonts and Colors Wisely
Colors psychology is an essential element in marketing, and they’re used to evoke certain emotions from the targeted audience. Also, fonts are used to embrace colors and help in conveying the required message.
However, choosing between thousands of available fonts and color schemes can be overwhelming. The best practice is to follow the brand guideline and select the same color pallet and font used for the brand’s visual identity, which gives a touch of professionalism and consistency in the overall marketing process.
Use High-Quality Imagery
Flyers are basically visual marketing objects, and nothing makes the flyer design look more professional than high-quality imagery. Blurry images will turn off any reader, while high-quality images will grab the reader’s attention and deliver the message clearly.
Also, make sure to select not only high-resolution photos but also the ones that are related to the flyer content. Therefore, the image should be something a person should expect from what the flyer is showcasing; for example, if the flyer is about the product, the images will straightforwardly showcase the product.
Add a Call to Action
Although the flyer is an image and the reader can’t click it, it doesn’t mean a call to action isn’t necessary! In fact, it is one of the most important elements of flyer design that tell readers what they must do after reading the flyer. So, make sure to state only one easy-to-use distinct call to action, which can be anything from visiting a website to calling a phone number.
Design Top Down
The flyer is like a book page; the reader starts reading from top to bottom, which makes the top space of the flyer the most important part. So, the most effective trick is to place the important information as well as images on the top of the flyer and the less important information progressively further down.
Don’t Forget Contact Information and Direction
Obviously, a creative flyer without a clear communication option is useless. Whether for online or offline business, the main objective is to direct the clients to a physical shop or website or at least get in touch and contact you. Therefore, provide contact information, and if you have a physical address, add it to the flyer.
Make the Message Clear
Every visual ad form is designed to deliver a message, and flyers are no different. However, the design can be catchy but provide a fuzzy message that confuses the reader and makes it hard to understand by him. So, help the reader by providing all the necessary resources in the flyer design, such as bold, underlining, and highlighting, to convey a clear message and drive the reader to perform the desired action (CTA).
Keep it Professional
The ultimate goal is to create high-quality flyers that show the business’s quality and professionalism and build credibility. And missing one of the elements mentioned earlier due to lack of design experience or not including it in the design strategy can affect the results and not have satisfactory results.
To overcome such problems, you can use online flyer maker tools which provide huge libraries with pre-prepared templates, high-resolution images, colors, and fonts to avoid design mistakes such as stretched backgrounds and blurry images. These tools come in handy, especially if you want to design your flyer on your own and don’t have graphic design expertise.
The old yet effective marketing tool, the flyer, still has its major role in today’s marketing strategies. And with the digital world, it also has been digitized and is now used in digital format as images or PDF.
However, a well-designed flyer is required for offline or online use. And to get the perfect flyer design, there are some tips to follow, from setting a design strategy, choosing colors, and using advanced tools to produce professional flyers.
Hi! This is Ifama. I am a student and giving my services in SEO. I have a lot of experience in digital marketing. Travelling is my hobby and I love visiting different hilly areas and doing adventures.