NYC is the hub for nearly 25 conservation resources working for charitable causes. If you are leading one such conservancy to manage the iconic Central Park, video campaigning is the best way to create awareness among New Yorkers.
While you have charitable work on one side, over 200,000 small businesses are anchoring NYC’s economy. With 66% of New York City households having broadband connections, digital marketing through attractive videos is sure to increase your business footprint.
Whether it’s a startup or a nonprofit agency in The Big Apple, engaging video marketing in NYC is ideal for exploiting the latest digital marketing trends. These reputed video production firms offer sophisticated services, getting your core message in front of your target audience via impressive videos.
Here are a few top reasons that will convince you to consider video marketing for your growing business in NYC.
Offers An Increased Conversion Rate
NYC is the world’s financial capital, with the largest investment banks, including Goldman Sachs and Morgan Stanley. However, even though large NYC based healthcare firms have made substantial profits since the passing of the Affordable Care Act of 2010, the sector does not show the same results as Wall Street.
But a video, with compelling content, on the landing page, can boost conversions into leads by 80%. This digital marketing option influences the visitor’s purchasing behavior, thus converting them into your potential customers.
The experienced video marketing companies create videos, which emerge as potent tools for increasing your business sales, even in an industry like NYC healthcare.
A Channel to Tell Your Story to the World
NYC is the nation’s coffee shop capital, with the highest per-capita number of coffee shops and per-capita number of “affordable” coffee outlets with high ratings.
If you have a coffee joint, video marketing in NYC is an apt way to make your story reach your prospective customer base. You can include your entire product and service lineup in one short video, giving you positive results, which is most likely impossible through other marketing tools.
Great for Your SEO
With about 85% of all US internet traffic surrounding the video, the content is 50 times more likely to drive SEO than plain text. And NYC is no exception, with 85% of businesses perceiving videos as a marketing campaign to rank their company on the first page of search engines.
A video production agency will create videos with the right titles and descriptions, relevant for better SEO. With a video on your website, the viewers will spend more time on your portal, indicating to the search engines that your site content is good. And most likely, the search engines rank your website well, turning videos into a useful SEO tool.
Mobile-friendly Advertisement
A recent study reveals that 80% of New Yorkers in NYC own smartphones, which is higher than national rates.
The majority of NYC residents spend time watching videos on their mobile phones, whether on the go or sitting idle. The NYC video marketing agencies come up with amazing corporate videos that can sneak into the viewers’ feed, making videos a great marketing move for your growing business.
Ensures Excellent Return on Investment (ROI)
With 98% of NYC businesses being small, these firms employ more than half of the city’s private sector workforce. However, managing financial resources is a challenge for small businesses in NYC.
Making video campaigns indeed involve huge costs, but the ROI is also quite promising. The adept video marketing in NYC offers brilliant ideas to create prolific videos that guarantee you excellent returns.
Captures People’s Attention
NYC’s restaurant industry had over 23,500 establishments in 2019, making $27 billion in taxable sales.
With fierce competition in such industries, it is vital to turn your prospective customers’ attention towards your products and services.
And so, the diligent specialists create well-produced videos, ensuring your ideas don’t go unnoticed, and your website visitors’ viewership converts into profitable sales.
Videos Are Self-explanatory
As of 2018, an estimated 400,000 New Yorkers worked in professional and technical services in the NYC area.
As a fast-growing business in such sectors, using visual aids is a fantastic way to describe your offerings. Videos are an excellent tool for conveying how your products work or what your services are, compelling your customers to purchase your company products.
The renowned NYC firms incorporate animations in videos to simplify things. Such a marketing strategy leverages the power of video on social media and is equally entertaining.
Final Thoughts
An ad in Times Square’s advertising space can cost between $1.1 and $4 million a year, with the ads receiving a staggering 1.5 million impressions day-to-day.
To make the apt use of such platforms in NYC, hire a reputed consultant. They will transform your business thoughts into a visually-appealing video, incorporating your firm’s vision and turning every viewer into a repeat client.
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