We very often find ourselves scrolling through the aisle of a store, either stalking the items put on the shelves or adding them to the trollies being pushed around by us. Not only buying products in big departmental stores, but we may also sometimes need to bring home furniture or a T.V or, for that matter, even a mattress.
No matter what product or commodity we buy, there are always specific considerations or factors that we bring to our minds before adding them to our bucket-list.
Considerable Things before making Buying Decisions
However, the question as to how and why do people decide to buy products is still an intriguing matter. Maybe the answer to this question is still a myth to this date because there is a variety of buying minds, i.e., some people buy things in a blink of an eye without giving a second thought while others thoroughly investigate their decision before making a purchase.
Affordability
In most cases, the primary factor that influences a buying decision is economical. Every buyer scrolls through his pocket to see if he actually can afford that thing to buy. Affordability is the basis of a purchasing decision. The wisdom behind this being you cannot purchase what you cannot afford.
Need Recognition
While it may be very accurate that people do sometimes buy things impulsively that they do not even need, but most of the time, a need pushes them to enter a store.
Say, for example, you need to go out on a vacation for which you lack a backpack. So this inevitability to have a backpack will drag you straight to a relevant shop.
Hence, necessity also has a significant say in shaping a buying decision.
Brand Repute
Whenever we go shopping, it is our foremost attempt to bag the best available brand. Why is that? Because the best manufacturer ensures the best and long-lasting product. But on the parallel, it is also due to the factor that the advertising policy of the brand is so enchanting that it makes you buy their products.
So, brand reputation is also a leading element in making people buy things.
Personal Preferences
People usually buy things that they like. This factor of fondness varies from person to person. One person may want a product that another person may despise.
For example, a stereotype has been established in our society that pink is a girly color. So boys usually do not buy clothes or other items painted pink.
Product Quality
It may be the most critical factor that people consider while buying a product. No one obviously would want a substandard or easily worn-out item. They even are willing to pay a bit higher than usual for a superior quality product.
The product’s longevity is a significant inducing aspect that is generally brought into consideration while buying products.
Social Influences
The past experiences or recommendations by friends and family very much prevail buying decisions of an individual. People usually fearlessly purchase those products about which their social circle have good reviews
A recent study has shown that about 59% of the people ask for consultation from friends to help with a buying decision. Therefore, the family’s guide about an item that you want to buy still influence your choice a big deal.
Price Comparison
If a product of the same quality is available in more than a single place, people typically like to compare prices and do quick math. No one wants to buy expensive products.
To save themselves from paying more, people tend to visit more than one place to give them an idea about the pricing of a product.
Resale
It might surprise you that people do consider the resale value of a product before purchasing. Though this factor may only be considered while buying certain products, for example, buying a car or a bed or a sofa set, it still is a deft concern.
Final Verdict
Considering certain factors before buying a product or consulting your close social circle is not a bad exercise. In fact, doing this would only make shopping easy for you. Consideration not only saves you a whole lot of money but also helps you avoid buying inferior quality items.
You should always consult others and spend wisely rather than awfully so that you may put aside money for a rainy day.
Umair is a Final Semester Law student at Punjab University Law College Lahore. He loves exploring nature and he’s a freelance content writer too.
Allezandra says
What is the recent study in social influences