Appearing in the top few search results is the most important need for any eCommerce site. A sponsored or paid search like Google Ads can help your website get at the top of the results page (SERP), but it becomes difficult to bear the expenses in the long run.
SEO or Search Engine Optimization works here as the most effective way to achieve this. SEO is indispensable for any eCommerce site. Here in this SEO guide, you will get to know all the SEO ranking strategies and details for your eCommerce site.
Why do you need SEO for your eCommerce site?
Build Brand Awareness
Most eCommerce websites require SEO for generating brand awareness at a minimum cost. To rank among the top 10 sites of Google’s search results, technically called the SERP (Search Engine Results Page), is extremely rewarding. A survey showed that 98% of the internet browsers click on the 1st page of SERP.
A good user experience can increase conversions on your site. SEO helps you in understanding customers, and hence optimize your website’s traffic. That, sequentially, can improve your site’s ranking on search engines.
Create Customer Trust
The trust between a customer and any brand is as significant as any other rapport. If your brand establishes a genuine and truthful bond with its customers, you’ll see incredible results. SEO can always help you build this trust.
Trusted eCommerce sites attract high traffic and customer revisits. Once your website gains credibility and authority online, your customers will naturally trust you. In this way, you can create a good reputation and establish better trust between you and your customer.
Generate More & Better Traffic
A well-executed SEO strategy can generate quick web traffic by ensuring that your site features relevant search results and thus, draws in more visitors. You can rank high in the SERPs (Search Engine Results Pages) naturally by organic SEO.
High SEO rankings place you at the apex wherever your service or products appear, and 60% of all the organic clicks get to the top three to four pages of the search engine results. A top listing brings more and better traffic to your website. Thus, SEO enhances the total number of checkouts on your website.
Elevate Your Content
A well-planned SEO can help you reach your targeted audience better. Your blog posts, how-to videos, buyer guides, and other infographics need to be seen by your potential customers, otherwise, the sales numbers on your site may not rise.
Content Optimization can yield considerable increases in traffic at minimum cost. The correct keyword research can allow Google or any other search engine to identify your services and match them according to the user queries.
Expand Your Remarketing Audience
Once customers land on your website, either through organic search or any other channel, your paid search team will be able to place cookies for remarketing campaigns.
Now you can show various display ads to those customers when they leave your website. The more the traffic entering your site, the greater will be your remarketing audience. As your past customers will browse the web, they will be passively reminded that your brand provided some value to them.
Increase Touch Points
It’s a fact that a shopper’s first interaction with you is when they land on your website. Surveys say that the average journey of an online shopper from landing on your site’s homepage to becoming a paying customer takes around 7-13 touchpoints.
These touchpoints, like visiting your Facebook page or subscribing to your YouTube channel, help them trust your website and become a paying customer.
We hope you have got a good idea of how beneficial SEO is for your eCommerce site. Following all these tips and guidelines will help you optimize your website, which will attract good traffic. In Australia, taking help from eCommerce SEO Australia service will help you meet your goals if you don’t want the hassle of optimizing everything yourself.
If you think SEO to be relevant in more ways than those mentioned here, please comment below!