For every company, competitors are considered to be the main sources of threat. Competitors are having a great influence on the strategies of the company. So, coke always tries its best to continuously improve its strategies and planning procedures. The direct competitor of coke is Pepsi, while its indirect competitors include Nestle mineral water, juices energy drinks, and milk.Basis of CompetitionThe main basis of competition between Coke and Pepsi is price and promotional activities. … [Read more...] about Pepsi and Coca Cola Market in Pakistan