To answer this question, we must first understand what branding is? In its simplest definition branding is when a product resonates with your consumer's psychological value more than its functional value. For instance, Coca Cola is a multi-billion-dollar company despite there being so much controversy around cola drinks.People still consume it, buy it in bulk during summer seasons and serve it on family dinners. One might wonder why? Because Coca Cola is not just a drink anymore. The brand … [Read more...] about Why is Branding so Important today