For every company, competitors are considered to be the main sources of threat. Competitors are having a great influence on the strategies of the company. So, coke always tries its best to continuously improve its strategies and planning procedures. The direct competitor of coke is Pepsi, while its indirect competitors include Nestle mineral water, juices energy drinks, and milk.Basis of CompetitionThe main basis of competition between Coke and Pepsi is price and promotional activities. … [Read more...] about Pepsi and Coca Cola Market in Pakistan
Coke differentiation strategy is for development of product (soft drinks) and services (delivery) to offers unique feature & attributes.Value Addition in features helps a company to offer a special price for it. Like when you buy mineral water is cost you less but when you buy vitamin water, its price is little high. This higher price is to Cover Company’s cost that usually doesn’t cover from routine priced products.Customers surely pay when they don’t have any alternative for you. … [Read more...] about What is Coca Cola Differentiation Strategy?