Brand management is a difficult task but the most difficult among these tasks is the activity of properly positioning the brand. It is very important because when the brand is positioned in the right way it creates many consumer benefits and it also creates an emotional connection to the consumers. Another plus point of having good brand positioning is the future approach’s flexibility.Before you try to position your brand you should hold in-depth research of the market and how available … [Read more...] about Different Component Of Brand Positioning
Brand Equity
How Social Media Impacts Brand Building
Social media is the most powerful thing that has emerged in recent times. It has given voice to anyone and everyone. It just depends on how you use it and what kind of energy you are spending on it.Building brand equity used to be a difficult job in Pre-social media times. Now, however, people are so eager for validation that it has become much more comfortable for brands to target their specific market and craft content specifically intended for its niche.Five ways how Social Media … [Read more...] about How Social Media Impacts Brand Building