Brand management is a difficult task but the most difficult among these tasks is the activity of properly positioning the brand. It is very important because when the brand is positioned in the right way it creates many consumer benefits and it also creates an emotional connection to the consumers. Another plus point of having good brand positioning is the future approach’s flexibility.Before you try to position your brand you should hold in-depth research of the market and how available … [Read more...] about Different Component Of Brand Positioning