Skills of a Salesperson

Salesman Qualities – The best ones are not learned in school or University. Qualities of a Salesman are skills learned in the field, sometimes senior guides you to apply specific tactics, or sometimes discussions with prospects create a need to learn those skills. Everybody can sell but not everyone is a salesperson & If everyone is a salesman, not every salesman is a good salesman. Studies distinguish Salesmanship & Selling.

Top Skills of a Salesperson

Salesman selling Traditional & Moderns approaches mixed with interpersonal and intrapersonal skills are still important and valued by HR professionals. The ultimate goal of the organization is to make a profit which they do through different kinds of advertising. This selling concept of marketing isn’t enough in the competitive market; even if you understand the market, it is not giving the desired result yet these advertising strategies are beneficial to some extent.

These modern tricks include Facebook advertising, Instagram, email, SMS marketing, and multiple others platforms but all of them have not still replaced the importance of salesman. All others can communicate to the client under predefined limitations but a good salesperson can do something extra sales approaches.

Traditional Sales Approaches	Modern Sales Approaches
Canned Sales Presentation	Parenting Sales Approach
Response Theory	Relationship Selling
Selling Formula	Value-Added Selling
	Consultative Selling
	Team Selling

He Can do it

A good salesman must be an expert in the field with vast product or service knowledge, their production & techniques, after-sales process, product life, its competing features, long life, goodwill in the market, feedback from existing customers, and of course, should have good reading, writing and speaking command in regional language. This may be learned through proper training channels within or outside the organization if you don’t take training – It is just like you are frying potato (fries) in water.

Example

Consider you are selling a smartphone but you’re unaware of the latest updates in Android, Windows, or Apple versions. For example Android – you are selling android 4.4.1 and 5.1 have been launched in the market.

How will you respond if a customer asks you why he should buy 4.4.1 instead of the latest 5.1? The salesman should be aware of the Market.

Honesty towards Profession

The first and most important skill of a salesman is, to be honest with the profession. In order to establish the goodwill of the firm, he must be honest and sincere in performing his duty. There is no place for a dishonest salesman in any business.

He Knows

Sales jobs are one of the toughest jobs in the company, selling is incomplete without a salesman effort. The salesman should always consider the customer’s psychological approach, what your customer actually wants. what is the customer’s value? what would be the reason for the customer to pay you for a specific product? A lot of questions are in mind before the presentation. Understanding your consumer is the only key to boosting sales.

Example

A guy is interested in Professional Photography and wanted a DSLR camera. You are trying to convince him to buy a smartphone from your company with 13 megapixels camera for professional photography. Does it get successful?

He Wins

The best ones are incomplete if you don’t win consumer trust. Being a salesman you must have a style to win customers’ confidence. You must convince the customer that you have the product which actually fits its need.

Example

Suppose one of your customers is planning to buy a cycle for losing weight (psychological approach), now it is easy for you to sell Indoor Treadmill. You can convince him by comparing Cycle with Treadmill. “Remember customer need is losing weight”

1) it is indoor, you don’t need to spare time for outdoor cycling. You can do it anytime.

2) All your family members can also do it at home, running will boost their stamina.

3) It is inclined, you can run like climbing hill & burn more calories than road cycling.

Often we are attracted to some strangers in our life for no reason, no feelings, no affection, or affiliation. We just like them, did we ever think about why we are liking a stranger? At least I did, did you? Remember someone and think for a second. I shall clear it in the end.

Dependability

The successful salesman should have the capacity of dependability. It keeps winning the hearts of both customers and employers. A dependable salesman will remain loyal to the firm. Thus he will be sincere in his approach to the customer with a view to increasing the volume of sales and enhancing the firm’s reputation.

Self Reliance and Persistence

Another notable salesman quality is the ability to convince prospective customers with persistent efforts. In order to adequately satisfy customers’ demands, he must be a man of self-reliance. He should have perseverance and determination.

Convincing Style

Effective Communication skills play important role in business, A good salesman should adopt a convincing style in order to win a prospect’s confidence. He must persuade his prospect that the specific product being sold will best fill that need.

Sticky Profession

Consistency is an important quality, in fact, one of the top Qualities of a Salesman. A good salesman should be passionate, energetic; goal-oriented and keep working hard & harder to achieve goals.

If the prospect is not convinced in the 1st meeting, 2nd one, and even after many times and the salesman has faith in the product & himself too, it shall finally motivate the customer; All is well if ends well. A good salesman is always Persistent in Personality & Honest to the Profession along with Honesty to the Clients. Dishonesty leads to failure. Sincerity will increase company sales and the hearts of both Employers and Consumers.

Latest Information

A salesman must have up-to-date information in regard to quality, nature, description, prices, and importance of the dealing products. He should also have knowledge of the potential market, the organization of his firm, and the taste of his consumers.

Sociable

He should be social. Every relationship in the world depends upon courtesy, even husband-wife gets divorced if there is a lack of understanding, courtesy & mutual benefits. Once I read that courtesy infield is like fuel to the vehicle.

Politeness wins the heart and extends the social circle. We like to sit with our polite friends, and the same is for customers. Meeting different people will improve your confidence, your views & abilities. A person who cannot make friends, how shall make customers? long-term customer relations?

Impressing Personality

If you remember I was asking you to think of strangers you like, why did you like strangers for no reason? Don’t worry if you couldn’t find the answer within you. It is their personality, the way they dress up themselves, the way they walk, sit or stand. Their gestures, postures, hairstyle, beard, sunglasses, lenses, necklaces, wristwatches, suit color, shoes, and many more things. If you are going in a sales job, work at yourself first.