Do you know the benefits of Artificial Intelligence? AI is not a new subject. In 2001 the film that took the name of technology to the big screens was released, popularizing a concept that was previously dominated only by engineers and technology professionals.
But Artificial Intelligence is not just about the futuristic idea of robots that think and make decisions for themselves. It is already present in our personal and professional lives in many ways. Artificial Intelligence is an area of computer science that emphasizes creating intelligent machines that work and react like human beings.
This technology is rapidly developing and offers significant opportunities that many companies are already taking advantage of. Interested? Then check out some of the top applications and benefits of Artificial Intelligence!
1. Improving personalized shopping experiences
Artificial intelligence delivers personalized marketing to customers. This increases engagement, helps build customer loyalty and improves sales. That’s why companies are investing in AI. One of the benefits of Artificial Intelligence is that it is able to identify patterns in customers’ browsing habits and purchasing behavior. Using the millions of transactions stored and analyzed in the cloud, AI is able to deliver highly accurate offers to individual customers.
2. Automating customer interactions
Most customer interactions, such as emails, online chats, social media conversations, and phone calls, currently require human involvement. The benefits of Artificial Intelligence are allowing companies to automate these communications.
By analyzing data collected from previous communications and using AI data annotation, it is possible to program computers to accurately respond to customers and handle their queries. Furthermore, when AI is combined with machine learning, the more AI platforms interact, the better they become. One example of this is Chatbots, which, unlike humans, can interact with unlimited customers at the same time and can respond and initiate communication — whether on a website or in an app.
3. Offering real-time assistance
Another benefit of Artificial Intelligence is that it will be useful for companies that need to constantly communicate with large volumes of customers throughout the day. For example, in the transportation industry, bus, train, and airline companies, which can have millions of passengers a day, can use AI to interact in real-time, sending personalized travel information. Some bus companies, for example, are already tracking the location of their fleet and using AI to provide travelers with real-time updates on where the bus is along its route and its estimated time of arrival. Customers receive this information in the company’s application.
4. Making data mining easier
One of the biggest benefits of Artificial Intelligence-based cloud computing is that Artificial Intelligence applications are able to quickly discover important and relevant information during Big Data processing. This can provide companies with undiscovered insights that can give them an edge in the marketplace. And if you think this is a reality far from being achieved, you will be surprised to know that Big Data is already used today in the most common activities of our day.
5. Automating operational activities
AI is capable of operating other technologies that enhance business automation. For example, it can be used to control robots in factories or maintain optimal temperatures through intelligent heating. In Japan, human-looking robots now serve as receptionists in some of the countries’ hotels, automating check-ins, booking services, and trading (in four languages) with customer requests.
It seems that AI has really become an important part of our lives.
Ayesha completed her Doctor of Philosophy in Biochemistry and started her career as a College Lecturer in 2013. Today, she’s a happy mom of 2 Kids in the field of digital marketing. She loves reading books, spending time with her family, and making delicious food for her husband.
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