Advertising is a technique of influencing the mind of the public to buy the goods advertised. Some writers say, “it is a printed Salesmanship by which the goods are made popular.”
Anyhow it is an effective and economical way of establishing a contract with customers. It greatly helps to change social attitudes in order to sell products never sold before.
So, it is a powerful art of persuading customers through different types of advertising to ask for particular goods at shops and market.
In fact advertising is to business what oil is to machinery.
8 Main Objectives of Advertising
Commercials, sign boards, radio and others are supposed to influence public. They try to change priorities and even switching public needs. Advertisements change social values & buying patterns. It persuades you to buy specific brand. Possibly different advertisement campaign has different goals, yet basics are same.
To Remind The Public
Advertisement reminds the public about the existence of products in the market. Advertisements are reminders too. It is a continuous process of persuading the prospective customers which results in the purchase of goods.
Repeated ads are just to incorporate mind. You are using Dell or Lenovo laptop, Samsung or Apple tablet, Audi or BMW with a reason and this reason isn’t born in a day. It took a long term effort to approach your mind though advertisers to set your mind towards Nike shoe and not Adidas.
To Change Social Attitude
Attempts are made to change the social attitude by advertising in order to sell products never sold before. So it facilitates to create market attitude in a public.
To Induce the Public
It aims to induce the public to purchase advertised products as against competing products.
To Convince Customers for Direct Purchase
Mail order business may be made popular by advertising. Under this arrangement, the buyers get goods through the post office. No personal contact is made between the buyers and sellers. So it convinces customers for direct purchase.
To Encourage Salesman
Salesman generally finds ready buyers at his business center which are convinced by advertising. So it assists the Salesman greatly and he has not to face any problem in realizing the goods.
To Switch Needs
The core reason behind advertisement is giving information to viewers & prospects. Often you see very long descriptive ads; they describe each features or operating manuals. Sales Probability increases once information is shared through media. We Often see advertisement of products that we never see in market. Actually they introduce themselves.
Suppose a company designed a new product. They produced it but who will buy? Recall powder milk. The basic source of milk is cow, goat and camel. Actually milk is liquid, if you keep real milk in room for some days at room temperature it starts stinking but power milk has long expiry. You know better that it is chemical & chemically processed. Still you buy powder, ever thought why? Continuous advertisements change your social life. You simply switch.
To Increase Profit & Sales
Advertisements are often to empower sales staff & engage people to buy directly from company. Companies never want to lose devoted staff. Most probably sales staff gets unmotivated after several unsuccessful target achieving attempts. Commercial empowers them in a way that ads forward you to some steps in selling process, people make a product image in mind after campaign but don’t buy.
Advertisement leaves many opportunities to sales staff to engage people in buying. Not even a single business in world wants to reduce their profit margin. Producers pay profit to whole sellers, retailers and traders to resell their product.
If you directly buy it from manufacturer the price is still same. It also aims to Compete Rivals in market, Blackberry is best platform for business needs but Android & Apple captured most of its market share through commercials. Conclusively Advertising plays a vital role for Company. Advertised products are more remembered in consumers. They are sold more compared to when they were not advertised.