Mission statement states organizational goals, operations, products & services offered, target market in terms of gender, age and location. Purpose of writing mission statement is to clarify everything for short and long term. The difference in mission statement vs vision is that what company is idealizing to achieve is vision, on the other hand – how they are going to achieve them under broader perspective is mission. Each attribute is further divided into goals & objectives.
Since 1988, Nestle Pakistan serving consumer after first acquisition of parent company Nestle Switzerland. Today nestle is integrated in lives of Pakistani people and have been recognized as being nutritious and tasty safe food producer as well as developing and uplifting leaders toward communities they are operating.
Nestle Pakistan at its best ensures consumers for availability of products at each part of country at every time of need. Nestle aims to bring their products at door step of people as part of their consumer convenience philosophy.
Mission Statement of Nestle Pakistan
Nestle Pakistan Product qualities satisfies consumers and company within consumer’s expectation and nestle values & goals. Nestle Pakistan is joint venture company took place in 1992.
Henry Nestle’s company initially developed infant product 1867, Swiss based company now have market share in approximately every country especially in Asian countries. New researches claims it to be largest dairy product supplier in Pakistan with no competitive products. Yet few other companies still acquired share but still unable to beat.