Businesses are starting to invest in green materials, processes and suppliers. There are more green initiatives than ever, focusing on recycling, upcycling and developing carbon-neutral practices. Consumers, staff and stakeholders are looking for businesses with a focus on sustainability and eco-conscious suppliers. Companies need to start investing in long-term sustainability to save money and the planet.
So, why is Sustainability important?
Millennials and Gen-Zers take sustainability seriously and want to buy from brands that are driving the eco-conscious movement. In fact, 79% of consumers are adapting their purchase preferences towards brands that focus on social responsibility, inclusivity and environmental awareness.
Business Sustainability trends
Consumers are actually willing to pay 39.5% more for sustainable products over conventional goods. When it comes to food, consumers are looking for healthy, locally sourced products that can reduce an individual’s carbon footprint. The vegan diet is also the best way to make a positive impact on the climate and has been a popular wellness trend in the last five years.
Consumers will also start switching to sustainable textile brands, which focus on social and environmental inclusivity. Businesses need to keep up with the new wave of sustainable products to keep attracting consumers.
Sustainable lifestyle choices are also on the up. Businesses are starting to encourage remote working, paperless offices and electric company vehicles. Renewable energy is only getting cheaper as the years go one. In fact, wind and solar panels are 70 to 80% cheaper now than they were ten years ago. Will offices start investing in solar panels to power their business?
Enhance your brand and gain a competitive advantage
Many businesses invest in sustainability to improve their brand’s reputation. After all, consumers are more likely to buy from companies with environmental practises and fair labour conditions. Consider getting an outside opinion on your business processes and how to implement or improve your ESG strategy.
Educate your Business throughout its structure
Consumers want to build a deeper connection with a brand and how they support the environment. Greenwashing is a thing of the past; consumers want to see real eco-conscious integrity from businesses in 2021.
Authenticity is vital when it comes to business sustainability. Consumers need proof that their products have been made with sustainable materials in an ethical workplace.
Where is Sustainability headed?
The future of sustainability in business lies in technology. There will be more digital work and storage as well as economic incentives to make sustainability a substantial investment.