Each year in the United States, entrepreneurs start over 600,000 new businesses. Unfortunately, not all of these companies go on to thrive. Investing in effective management strategies is an important component of running a successful business that every entrepreneur should prioritize.
More specifically, you should ensure that you have a high-quality website that ranks well on Google. HTML meta tag issues can serve as an obstacle for many companies, though.
Not everyone knows where to begin, though. We’ve put together a quick tutorial that explains all of the essential things to consider.
Let’s get started with everything you need to know about problems with HTML tags.
Ensure that your Formatting is Correct
When you’re troubleshooting HTML meta tag issues, one of the first things you should check is your website code formatting. Make sure that all your tags are properly open and closed, and that there are no extra spaces or characters between tags.
If your tags are not properly formatted, search engines may not be able to parse them correctly.
Check for Duplicate Tags
Another common issue with HTML meta tags is duplicate tags. If you have multiple tags with the same name, search engines may only index the first one they encounter. To avoid this issue, make sure to only use each tag once on your page.
Make sure your Tags are Relevant to your Content
Another important factor to consider when troubleshooting HTML meta tag issues is relevancy. Make sure that the tags you’re using are relevant to the content on your page. If your tags are not relevant, they may not be indexed correctly by search engines.
Include Keyword-Rich Tags
When you’re troubleshooting HTML meta tag issues, another thing to keep in mind is the use of keywords. Keywords are important for SEO, so make sure to include them in your tags. However, don’t stuff your tags with keywords — this can actually hurt your SEO.
Instead, focus on using a few relevant keywords in each tag. You can check out this post from The HOTH to learn more.
Work with a Professional
If you’re having trouble troubleshooting HTML meta tag issues, it is often helpful to work with a professional.
A professional can help you identify the issues and come up with solutions. If you’re not sure where to start, consider working with an SEO company that specializes in troubleshooting HTML meta tags.
They will have the knowledge and experience necessary to help you fix your issues. So, be sure that you take advantage of the utility they can offer.
HTML Meta Issues doesn’t have to be Complicated
It might seem difficult to handle HTML meta problems, but it’s easier than you might expect it to be. Ensure that you keep the above guidelines in mind so you can avoid problems you may have encountered.
Looking for other useful articles like this one? Our blog has plenty of info that can help you out in the future.
Jason is the Marketing Manager at a local advertising company in Australia. He moved to Australia 10 years back for his passion for advertising. Jason recently joined BFA as a volunteer writer and contributes by sharing his valuable experience and knowledge.
Michael Fallquist says
Meta tagging goes a long way in terms of building a website and, by extension, the business it represents. Great troubleshooting tips!