Premium price tags on your online course might scare people away. Indeed, pricing can feel tricky, especially when free or cheap content is everywhere online. But remember, you can always justify your high-priced online course.
In fact, higher price tags can signal value. We’ll help you break down how to show people why your course is worth every penny. Below, we’ve rounded up seven ways to justify your online course prices.
Use Top Tier Tools for Class
Using a top-tier tool or platform can be your first justification for your customer. Of course, when students sign up for your course, they expect more than just a series of pre-recorded videos but rather an interactive class.
For instance, you may provide software or platforms that support interactive simulations where students can experience real-world situations. More importantly, using the same tools they’ll find in the real world makes comprehending materials much smoother.
This kind of high-level access signals that your course is worth the price tag because it equips students with practical, industry-standard tools that they might not have been able to afford or use otherwise.
Offer Certifications
Some people love tangible achievements that they can show off. Certifications can come into play to attract students to enroll even though they have to pay more for a course. A certificate from your course can greatly affect their career growth.
A certification shows that students have completed your course and mastered the skills you’ve taught, giving them a competitive edge. Having one gives them something they can proudly add to their resume or LinkedIn profile.
If you can frame this offer correctly, it will make your course an investment for learners. They’ll think of it as a long-term investment rather than a short-term educational expense.
Offer One-on-one Coaching
Personalized coaching can be one of the most powerful ways to justify a higher course price. When you offer this benefit, students aren’t just paying for information—they’re also paying for access to you.
In one-on-one coaching, learners get individualized attention based on their challenges. It helps students move beyond generalized instruction and apply the material to their own circumstances.
You can offer monthly check-in, email feedback on assignments, or live one-on-one video sessions. This kind of personalized support elevates your course from standard to high value, which is worth the price.
Make Materials Downloadable
Make your materials downloadable. This can be a small but powerful perk that adds value to your online course. When students can access the course content offline, they get greater flexibility to study.
You can export your course materials to PDFs, worksheets, or cheat sheets, and they can save them directly to their devices. For busy professionals like project managers, materials in those formats can help them review easily without an internet connection.
Invite Experienced Instructors
If you have connections to experienced people, why don’t you consider inviting them to your online course? These instructors come with years of experience, practical know-how, and perhaps even insider tips that give students a real edge in their field.
Allow your students to discuss materials and real-life case studies with them. For instance, if you run a course on voice acting, collaborating with a voice actor from a reputable voice-over agency can add tremendous value.
Also, professionals who have “been there, done that” can elevate the perceived quality of your course. The more renowned the instructors, the more your course will feel like a premium experience. As a result, it’s easier and makes more sense to charge a higher price.
Provide Social Proof
Your marketing strategy should include social proof. Positive testimonials, star ratings, case studies, and success stories from past students can help justify the price of your course.
Social proof can also be stories about how your students land a new job, gain promotions, or master new skills. Potential students will be more likely to believe that your course is worth the investment.
This reassurance can be the final push someone needs to enroll. They can be more confident about enrolling and spending a large budget on your online course.
Offer Job or Networking Opportunities
Many of your students will expect to get real benefits after joining your class, like the opportunity to get a job or network with enthusiasts in the same field. Beyond just teaching skills, you’re giving students a foot in the door to their next big opportunity.
For instance, you can create a group or community consisting of your past students where they can share challenges, news, and more. You can also offer access to exclusive job boards, which add real value to your course.
Students who know that completing your course could lead to job prospects or important professional connections are more willing to invest. Networking opportunities with peers, mentors, or potential employers turn your course into more than just a learning experience.
Takeaway
When it comes to justifying a high-priced online course, it’s about showing students the value behind the price tag. Remember, people are willing to pay more for something that’s well-designed, personalized, and results-driven.
To truly stand out, focus on outcomes—what will your students gain in the long run? Make sure you highlight the return on investment, such as knowledge, job opportunities, or other long-term benefits to enroll more students.
Adham is a student of Masters at the University of Birmingham. He loves writing about business, finance, technology, and life. He believes that sharing knowledge with the public is the best thing that one can do for the world and humanity.
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