Video marketing is an essential component of Internet marketing. It focuses on creating educational, entertaining, informative, and promotional content to attract the target audience. With corporate video production in Sydney, you’ll get coordinated and strategic efforts to expand your brand and drive the target audience to your services and products.
According to leading statistics, Sydney is home to approximately 73,000 small businesses. Corporate videos can showcase your brand to your target audience in an entertaining way. You don’t have to spend huge amounts on high-pressure advertising. The corporate videos focus mostly on promoting products that enhance brand identity. These videos remind the target audience the brand represents values and beliefs they believe in.
Tell Your Story
Sydney is one of the largest cities in Australia, with an approximate population of 4,926,000. Corporate video production in Sydney gives brands a golden opportunity to tell your brand story to people in an entertaining way. It allows small businesses to explain the benefits of their products while adhering to budget constraints.
The audio and television commercials have time limit constraints, while corporate videos don’t have any such restrictions. You can make corporate videos to highlight product features and can stretch the video length up to 5 minutes, which works on online platforms.
Search Engines Love Videos
It is not only the target audience that loves videos; even search engines love them. There is a natural inclination of search engines towards videos, and your ranking will see a definite increase with corporate video production.
According to January 2019 statistics, YouTube has around 15,000,000 unique Australian visitors every month. It means your corporate videos have a good number of audiences. Even if you run a small business in Sydney, you can create a niche target audience by posting corporate videos. You can quickly build an online community of YouTube followers through corporate videos.
Easy On the Eyes
Watching videos is less stressful than reading a book or online text advertisement. Videos are known to increase conversion rates. According to a leading market survey, 97% of marketers think videos increase the customers’ understanding of products and services.
Create Brand Awareness
Videos are effective in creating brand awareness. The combination of audio and visuals creates a real-life experience for the audience. Corporate videos deliver an intimate product experience, and they feel like they have used the product. Video marketing has many techniques that can include visuals that can stick to audience memory. Corporate videos also include music that helps set the right mood to receive the information presented in the video.
Share on Social Media
Australians have a great liking for social media. According to the latest report, Facebook has 15,000,000 Monthly Active Australian Users, while Instagram has 9,000,000 Monthly Active Australian Users. Small businesses can take advantage of this trend to promote their business on social media platforms.
Corporate videos can be shared on social media platforms, making them a potent tool for brand marketing. If the video is good enough, you will see the number of shares increase rapidly, making it a viral video in the Australian public. When people share videos on social feeds, it is like free-advertising of your brand. Social media sharing of videos can expand the reach of your brand that goes beyond NSW.
Corporate videos can be used to make customer testimonial videos. These videos can positively influence your target audience and help build confidence and curiosity about your product. However, you need to ensure you shoot corporate videos with genuine customers, and the videos do not appear as staged. The descriptive and articulate videos can influence potential customers and help increase conversions.
To sum up, these are some of how corporate video production can help expand your brand.