• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Education
  • Career
  • Investment & Money
  • Accounting & Taxation
  • Transportation & Logistics
  • Industries

Business Finance Articles

Your First Financial Choice....

  • Business
  • Commerce
  • Management
  • Insurance
  • Banking Finance
  • Marketing & Advertising
  • Tech

How to Build a Strong Brand Image?

Last Updated on July 31, 2020 By Quratulain Merchant 7 Comments

Research says that 59% of the people are interested to buy from a well-known brand. Keeping this mind, small businesses and start-ups need to put extra efforts to make their brand image strong.

There are many ways to build a strong brand image of your business. It requires efforts and a lot of research to find the right path in building a strong image of the company.

Table of Contents

  • What is Branding of your Business?
  • The Importance of a Strong Brand Image
  • A Guideline in Building a Strong Brand Image
    • Build an Identity
    • Maintain Consistent Reputation
    • Be Trustworthy
    • Use Social Platforms
    • Take Customer Feedback Seriously
  • Conclusion

What is Branding of your Business?

Branding is known to be the heart of any business. There is so much more to a name and a logo when it comes to brand. It includes the company’s voice, customer experience, and mission, and values.

Effective branding does not include a notification of your company, but it attracts customers to close a deal with your company out of all the others. It is important to remember the mission of your company and targeted customer needs when building the brand of your business.

The Importance of a Strong Brand Image

The importance of a brand image cannot be emphasized enough. It gives a complete outlook of your business to the customers. Whether it’s an online business or traditional marketing, a strong brand image is needed to make your business grow. Your brand image and the success of your business go hand in hand. There are many different aspects related to your brand image.

For instance, your brand should be able to attract and maintain the targeted customers, collaborate with other brands, and maintain the stability of your business.

A Guideline in Building a Strong Brand Image

Build an Identity

All businesses need an identity. The intentions of the business should clear as crystal.

  • What are you selling?
  • Who are your targeted customers?
  • What makes your business stand out from your competitors?

Maintain Consistent Reputation

When you set an image of yourself to your neighbors and friends, it is vital to maintain that image to keep the reputation. Same thing applies to businesses. It is very important to market your brand properly with the right techniques.

This can be achieved by repeating the brand’s voice through messages, advertisements, and social media. The content should contain the right words and graphics to carry out the brand’s voice and tone. 

Be Trustworthy

Brands need to build trust with the customers to ensure a long-term successful business. There are multiple ways to accomplish this trust. One such way is to put positive reviews from the customers.

Another way is to create authentic and original content to win the customers. Nothing beats original content for reliability.

Lastly, collaborate your brand with a well-known brand. This will ensure the safety of your business. All in all, a business can do many things to make it thrive.

Use Social Platforms

In the modern age of technology, it has become a norm to use social media for businesses. Many Social platforms like LinkedIn and Instagram are used to reach customers around the world.

These tools are most influential when businesses put proper engaging content or advertisements to reach the right audience. Seeking help from experts in this field is also a great idea to build a strong brand image.

Take Customer Feedback Seriously

No one can give you proper advice on improving your business than the customer himself. It is a very good idea to ask the customers to see if any changes should be done to improve the service or the product.

The employer should put extra effort to ensure that the advice from the customers has been put into effect. This way, it will build trust with customers and eventually lead to new customers.

Conclusion

Branding is important for businesses to keep in mind that brand image does not become strong overnight. It takes consistent efforts with different strategies to thrive in your business. The right efforts in the right direction will surely give you fruitful results.

Quratulain Merchant

A content mother, a former student of Hisham Sarwar, and a professional SEO blogger on multiple niche giving services at Fiverr.

Filed Under: Marketing & Advertising Tagged With: Branding, Business, Traditional Marketing

Reader Interactions

Comments

  1. Abid says

    August 2, 2020 at 2:28 pm

    Very true, building trust and maintaining quality products and services is the key to make brand image. A very well written and informative article.

    Reply
    • Quratulain Merchant says

      August 31, 2020 at 4:07 am

      Thank you for your time to read my article!

      Reply
  2. Noor says

    August 2, 2020 at 2:34 pm

    Customer satisfaction is the main point for maintaining brand ‘image. Writer has given the clear picture for successful branding. A very nice article.

    Reply
    • Quratulain Merchant says

      August 31, 2020 at 4:07 am

      Thank you! Glad you found it informative!

      Reply
  3. Um Yousuf says

    August 3, 2020 at 4:46 am

    Branding is so so important! Once done right, it gives a great return. Very well structured article.

    Reply
    • Quratulain Merchant says

      December 3, 2020 at 1:03 am

      Thank you for your time!

      Reply
  4. Quratulain Merchant says

    August 31, 2020 at 4:08 am

    Thank you for your time!

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I accept the Terms and Conditions and the Privacy Policy

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

Why Optometry is the Best Career Option?

Making a selection for a professional career is one of … [Read More...] about Why Optometry is the Best Career Option?

Treasury Management for Small and Medium Enterprises

Many of us associate treasury management with large … [Read More...] about Treasury Management for Small and Medium Enterprises

The Best Financial Tips for Business Owners

Keeping on top of your finances and business accounts … [Read More...] about The Best Financial Tips for Business Owners

Real Estate Notes: Is It Worth The Risks?

Real estate notes are a new type of real estate … [Read More...] about Real Estate Notes: Is It Worth The Risks?

5 Reasons To Open An Offshore Trust Account For Your Business

Keeping your money in banks outside the country was … [Read More...] about 5 Reasons To Open An Offshore Trust Account For Your Business

3 Things You Must Know About Capital Gains Tax

Learning about tax laws is essential for you to have an … [Read More...] about 3 Things You Must Know About Capital Gains Tax

How to Be a Project Manager?

Every organization needs a proper team to run a smooth … [Read More...] about How to Be a Project Manager?

Effective Management Tips To Start Today

Regardless of whether you currently find yourself in … [Read More...] about Effective Management Tips To Start Today

How has Health & Safety in the Workplace Improved?

It is the responsibility of the employer to provide a … [Read More...] about How has Health & Safety in the Workplace Improved?

3 Hidden Benefits of Debt Relief

Has it been a constant struggle with you to get your … [Read More...] about 3 Hidden Benefits of Debt Relief

How to Assess the Business Value of Product Data Management

Product Data Management is beneficial for a variety of … [Read More...] about How to Assess the Business Value of Product Data Management

4 Tips For Getting A Payday Loan

There are a number of factors that can influence your … [Read More...] about 4 Tips For Getting A Payday Loan

Top Link Building Strategies For 2021

As the world becomes more advanced and developed, the … [Read More...] about Top Link Building Strategies For 2021

Critical Five Mistakes that Traders Should Avoid

If a person wants to gain success, he should try to do … [Read More...] about Critical Five Mistakes that Traders Should Avoid

11 Best Practices for Boosting the IoT Security

There are different kinds of gadgets seeking the home … [Read More...] about 11 Best Practices for Boosting the IoT Security

Impact of KPIs on the Performance of Employees

For all organizations, performance measurement is an … [Read More...] about Impact of KPIs on the Performance of Employees

Should You Pay Yourself In The Early Stages Of Your Business

Building a startup from scratch is an uphill battle … [Read More...] about Should You Pay Yourself In The Early Stages Of Your Business

Using Data To Grow Your Company

No matter the size, collecting and organising data can … [Read More...] about Using Data To Grow Your Company

4 Reasons People Invest In Ancient Coins

Coins tell a story because they’re a part of history. … [Read More...] about 4 Reasons People Invest In Ancient Coins

6 Steps To Setting Up Your Business’ Credit Card Payment Method

Consumers have grown accustomed to companies accepting … [Read More...] about 6 Steps To Setting Up Your Business’ Credit Card Payment Method

Most Viewed

Business Business Growth Business Ideas Business Needs Business Tips Career Advice Career Development Career Guide Career Options COVID-19 Credit Card credit card reviews Debt Management Differences Employee Entrepreneurship HRM Import-Export Importance Investment Law Loan Provider Loans MCQs Online Marketing Organization Pakistan Partnership Past Papers Payday Loan Payday Loans PPSC Production Pros Cons Quick Money Tips Roles and Duties Startups Students Help Tips Top10 Types UK UK Banks University USA

Recent Comments

  • Ali on PPSC MCQs: Curriculum Development
  • Nana Ekow Eshun on PPSC MCQs: Curriculum Development
  • Shaymaa on PPSC MCQs: Curriculum Development
  • Kanu Lal Das on PPSC MCQs: Curriculum Development
  • Khursheed Rehman on PPSC MCQs: Curriculum Development
  • Saffora on PPSC MCQs: Curriculum Development
  • Jamil ahmad on PPSC MCQs: Curriculum Development
  • Jamil ahmad on PPSC MCQs: Curriculum Development
  • Jamil ahmad on PPSC MCQs: Curriculum Development
  • Quratulain Merchant on What is micro-lending?

Footer

  • About US
  • Contact Us
  • Blog
  • Comment Policy
  • Terms & Conditions
  • Privacy Rights
  • Privacy Policy
  • Follow on Google News
  • Follow on Facebook
  • Follow on Twitter
  • Follow on Medium
  • Entrepreneur Skills
  • Business Cycle
  • Business Ideas
  • Speculator
  • Be Wealthy
  • Psychology in HRM
  • HRM in Business
  • Businessman Qualities
  • Salespeople Types
  • Health & Business
  • Business Success Rules
  • Stress At Work
Copyright © 2018 BFA - DMCA.com Protection Status .