How Consistent Training can Benefit your Salon?

A salon makes its money by providing a range of beauty services. The standard of those services will, to a large extent, determine the success of the business. Customers who receive reliably good service will tend to come back for more; those who receive bad service will tend to stay away. Moreover, the latter group will tend to tell their friends about it.

According to research from Capital Hair and Beauty, which polled 2,000 consumers in the UK, the most important trait in any beauty salon is the value it offers. Just over six in ten respondents (62%) told the pollsters that they would leave a positive review if they felt that they had received good value.

Developing the skills of your salon workers will help you to deliver a better quality of service, and therefore retain more customers. This will allow you to more quickly build a reliable base of clientele.

Of course, you can learn and develop your skills as a beautician by gathering experience while you’re on the job. But this experience should be supplemented by regular training. The former will allow you to reinforce the habits you’ve learned; the latter will ensure that those habits are the right ones.

So, what kinds of skills are we talking about? You need a broad range of them to succeed in this business, and therefore it’s a good idea to assess your weaknesses and strengths, and train accordingly.

Professional and Business Development

Investing in training for your employees will confer a number of advantages, besides the direct benefits of a more skilled workforce. It’ll demonstrate to your staff that you care about their prosperity in the long term, as well as demonstrate your standards to future recruits. This will allow you to retain existing staff.

Technique

The better your technique, the better the service you offer can be, and the more quickly and efficiently you can deliver it. Such statements ring true from capital’s survey respondents, 57% of whom would be influenced to leave a rave review in response to being satisfied with treatment results and level of service. For example, if you’ve trained extensively in hair colouring, then you’ll be able to confidently provide permanent hair colour services to a high standard for your customers.

Health and Safety

It’s your duty as an employer to provide your staff with a safe working environment. This means ensuring that they’re following the right procedures and practices. Health and safety training doesn’t have to be all that extensive to make a big difference.

Customer service

We’ve already mentioned the extent to which customers value quality service. Being able to reassure and pamper your customers often requires a little bit of dedicated training. Such qualities can be the cherry on top that can make your clients value your services above all others with a substantial 41% of survey respondents valuing warming and friendly customer service during their experience, maybe even contributing to that 5-star review.

Consistent training and continuous business development are paramount for excelling in any industry, particularly within a market as saturated as the beauty sector. Orientating your training investments around the values of your clients could be the key to gaining those positive reviews that bring customers flocking to your salon.