Coaching is same like you study in college but it is targeting professionals and relates to professional skills based on experience and expertise of the industry. There may be many Entrepreneurs and Managers with vast knowledge acquired from experience that are beyond the available books.
This experience is worthy to the people seeking to save their time by spending years in those areas to get what experienced already have. That’s the core reason many individuals and institutes starts coaching on small and big level. They don’t need preparation and they don’t teach books. They teach experiences.
What if Bill Gates starts coaching for computer business? Like Brian Dean already offering his coaching services in SEO. There are many names that are hard to list here.
Before we dive in, be sure everyone loves listening people with experience. Jack Ma, the founder of Alibaba once said, don’t work in big business in start of you career. It will make you like a machine part with regular daily based tasks which are same. When you start your career, join a small business because you’ll learn passion, you’ll learn dreaming, and you’ll be asked to do tasks that may not be relevant to you. It will bring difference in you which you class-mates won’t have.
It is based on experience. It is logical as well. We do learn more and better in hard times. The same way you can sell your experience.
Why is it demanding?
There are many benefits of individual and institutional based coaching. It benefits people being coached in various ways including
- Personal attention and Support
- Higher level of motivation
- Better and improved visions
- Polishing Existing and Learning new Skill sets
- Increasing work quality
Therefore, acquiring better and improved life style has developed and increased demand of coaching in different fields of life that may be stress management, physical fitness, or any other.
What you learn/teach in coaching?
It depends. How you are going to help people with your expertise. But in general, you help them with following
Helping them in realizing and polishing their skills on individual or organizational level to achieve predefined goals by putting right efforts on right market
- Knowing the demand of their service or product and increasing it
- Making sales by utilizing Human resource in planned way
- Guiding them to design and develop a business model they wish for
These are applicable in any field but thumb rule is turning your prospects in clients.
How to design your own coaching business model?
The very first step is to check for the legal requirement in coaching you are going to offer. It is possible to offer few coaching without any legal boundaries but there may be many which may need certificate from relevant department and NOC from Govt. as well.
The Next step would be deciding target audience and planning to approach them to sell your knowledge. Social Media Marketing, Local TV advertisement, Search Engine Advertisement, ATL, BTL, Email and SMS marketing may be good options.
The hardest part starts here when you start receiving queries and have to convert them into clients. Here, you may need assistance of someone to facilitate you with responding in a positive way and leaving a mark in their mind for you.
If everything is gone well till now, the easy part (easy because you are expert) starts here. Announce planned classes and keep interacting them in each class. Do you know the term, “word of mouth”. Your first coaching is backbone of your coaching career. Leaving your listeners with mental satisfaction would surely bring another demand of next session. So it’ll continue.
A happy mom, professional article writer, SEO practitioner, blogger, guest blogger & freelancer. She’s been in digital marketing since 2018. She loves reading books and spending time with her family.