Many consumers spend most of their shopping time online, instead of in stores. They wouldn’t go back to the “good old days” of shopping centers, even if you paid them to do so. This means that B2C logistics marketplaces will continue to gain larger shares of markets in the years to come, without a doubt. Here are a few of the reasons why we can safely state that fact.
Customers are Now in Charge of the Buying Process
Companies cannot decide how they will communicate with their own customers and even less so control the logistics process. Customers have taken over the leading role, and they are the ones that dictate how things will be done, and where and when they will take place. When they shop in a B2C Marketplace, they want to be offered multiple selections of possibilities, when it comes to the delivery of their goods. The words “standard delivery” do not exist anymore, when placed side by side. In fact, there is nothing standard in the relationship between companies and consumers, these days. That is mainly because the latter choose the way they shop, from beginning to end.

When it comes to brands, customers want to be able to acquire them easily, anywhere they want. This can mean on their website, on various B2C marketplaces, also on other platforms, such as Instagram, as an example. The logistics are not something that they want to worry about. And so, they will look for the delivery to be included in the price.
Also, they want to be able to choose when and where it will be delivered. Many times, they will prefer a dropship location, so that they can go and pick up the package when they are free, instead of having it delivered at home because they will be at work most days. Any company that does not offer all the choices we just mentioned as a minimum selection, will have a hard time keeping customers, in the long run.



New Technology will keep on Making the Logistic Process Better
Industries have already made lots of progress in logistics, throughout the last few years. The explosion of sales online has requested that those who were in charge of this department find new solutions rapidly, to bring products to consumers more efficiently, and at lower costs. The arrival of new technologies, in the coming years, will help in the continuation of such a process. That is the case for drones, as they should become a greater part of logistics, assisting with same-day delivery, but also for locations that are remote and hard to access by car.
From there, other robots will also find their way onto our streets, as they go from house to house, delivering packages without ever wasting time, never tiring. Of course, the technology online will also change, making it easier to really get a better idea of the product, before acquiring it. Holographic images are a great example of this, and they should make a major difference, in a not so distant future.



Ayesha completed her Doctor of Philosophy in Biochemistry and started her career as a College Lecturer in 2013. Today, she’s a happy mom of 2 Kids in the field of digital marketing. She loves reading books, spending time with her family, and making delicious food for her husband.
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