Who knew a messaging app would support the business community in such an extraordinary way? WhatsApp Business is not just a simple application, but a complete powerful world of providing reliable business services.
WhatsApp Business application is an efficient messaging business channel and the best platform to interact & connect with customers. A standalone business app for small businesses that started its journey in January 2018, is now ruling the world.
Do you know WhatsApp instant messaging app is operational in 190 counties with 1.6 billion users? Globally more than 5 million people are using the flexible features and functionalities of the WhatsApp Business application. It is an amazing platform for entrepreneurs, small merchants to large companies.
WhatsApp Business app has the potential to change the game of your business. Daily 65 billion messages are exchanged on WhatsApp. It provides reliable support to sell products and services by sharing quick information.
WhatsApp Business app has brought big comfort for business entities. It is a blessing for small businesses that don’t have a big budget to start a new e-commerce website. It is free to download on both iPhone and Samsung smartphones.
Let’s, have a quick glimpse of how WhatsApp Business features are bringing benefits to the product and services sellers.
1. Professional Business Profile
Business profiles are the first thing that attracts customers. WhatsApp Business profile includes significant details such as company address, business hours, business category, service description, website address, and email ID. A user can set your brand’s unique name and brand logo.
WhatsApp also offers the facility of verified business accounts to pilot program businesses. The green badge or tick beside the contact name represents that the account is original. A well-organized business profile depicts professionalism.
2. Flexible Business Settings
WhatsApp Business is a complete package, it provides convenient and user-friendly setting options like;
- Messaging Tools
- Greeting Messages
- Quick Replies
- Label Chats
Through WhatsApp statistics setting a business owner can check the customer experience and engagement. This feature show message statistics like how many messages you have sent, delivered, and read.
Label chat is another incredible feature that allows for efficiently organizing, managing, and finding the chats. Application use can label the chat as a new customer, new order, pending payment, paid, order complete or add a customized label, etc. All these labels are available in multiple colors that can be applied to certain messages or on the entire chat.
3. Efficient Messaging Tool
Speedy replies don’t only save time, but it also becomes one big reason for customer satisfaction. The WhatsApp Business makers have introduced the finest messaging functionalities for the business owners.
- Quick Replies
Who doesn’t want to get an instant response? A quick reply feature is a predefined text that is sent to the client with just one click. Keyboard shortcut messages are created to answer Frequently Asked Questions (FAQ) by the clients. Multiple quick replies lists can be stored in-app with up to 25 characters.
- Automated Responses
It is impossible to stay online 24/7 on the application. Automated response tools help in generating away messages when you are busy or out of the office. Automated immediate replies are sent to customers when they contact apart from scheduled business hours. There is time flexibility is setting away messages i.e. always send, custom schedule, or out of the office hour option.
- Greeting Messages
Greeting messages help in enhancing customer service. When customers first time contact the business profile an automatic greeting message is sent. The greeting message is the best way to introduce clients to the services of the business.
4. Engaging Relation with Local & International Customers
The first rule of a successful business is building a superior brand connection. Engaging relation is formed by a fast response rate, transparent information sharing, voice calls, and timely delivery of orders. The business address location, product description, article images & videos, and website URL can be sent to customers with just one click.
Whatsapp Business also provides reach to global customers. A business owner can sell products to international clients as well. To make long term connections with clients it is significant to provide real-time customer service. Effective team collaboration makes the business flourish at a rapid speed.
5. One-Click Marketing Promotions
In the present time, no business can survive without applying marketing strategies. There are several ways to promote your business through Whatsapp;
- Advertise your services via WhatsApp 24 hour’s stories.
- Engage your customers directly through voice and video calls.
- Send greeting messages to the client on behalf of your brand name.
- Share the link to your business profile on social networking platforms.
- Make quality and powerful content to convert the general public to buyers.
- Keep updating your contact list with video and image marketing strategies
- Notify clients by creating attractive promotions, giveaways, and discount deals.
- Take advantage of the group chat to keep updating your customers about the new arrival.
6. Privacy & Security of Data
Another big benefit of using Whatsapp Business is its privacy and security. The verified business channel and verified number provide a secure communication channel to both buyers and sellers. Whatsapp encryption feature build trust end-users that the chat would be get hacked.
Two-way personalized conversation and one to one chat with customers aid in strengthening business deals. The secure and private chat builds trusted engagement and strong professional relationships with clients.
7. Business Growth Opportunities
The business community always wants to expand the brand to the next level. WhatsApp Business gives an opportunity to small sellers to grow their business by reaching more people and generating maximum profit.
WhatsApp Business is not just a mobile app, it is also available in web or desktop interface format that is known as WhatsApp Business API. It gives a more flexible experience to sellers to access and communicate with clients through a web screen.
Application developers are still introducing more functionality and testing new features. Recently, WhatsApp has launched a payment service in Brazil for over 120 million Bazillion communities.
Users can connect Visa cards, Master Card, and Bank accounts with the WhatsApp payment services. This online credit transferring feature is still in the trial phase in other countries. It would help business partners to further expand the business with fast money transactions in-between applications.
Wrapping up The Article
WhatsApp Business application is benefiting the business sector with numerous genuine features. It provides full support to small business owners by allowing them to create a free catalog to showcase services or products. It is undoubtedly, the best application to show a strong business presence
Filza Taj has completed her MPhil in Human Resource from Kinnaird College. She loves sharing her knowledge and subject expertise with others. Crafting words that bring the most value to the readers stay her utmost priority. she loves writing about different niche.