Ever since the industrial revolution, making products has only become easier through automation of processes. Before that, people had to make things by hand, which was a very grinding and slow process. Consequently, such a process needed heavy manual labor to produce anything for the masses to consume.
Similarly, there was no way for people from far-off places to get such a product without being physically present at the marketplaces. However, today not only can we make the product very quickly but can ship to any part of the world for a fee.
This ease of production allowed more people to enter the field of making and selling products, and naturally, it increased the competition. With growing customer interest, they have a choice from a wide variety of available options. So, the makers of the product found a new way to increase their sales, marketing.
Through marketing, not only do the individuals and companies reach the customers but also present the product to them in the most favorable way. The apparent motivation is to persuade them to buy their product and not that of the competitor.
Since everyone now employs marketing strategies, novelty is the only way forward as they present their products in new and exciting ways. The technological advancement in the Internet and communication has opened up new avenues of interaction among the people. Since these domains are also available to the marketers, they leverage it to reach people through the proverbial global village.
Many online platforms, such as websites and social media, now allow interaction with potential customers. The marketing at these online digital spaces gets a name of its own, digital marketing. There are several competing platforms like Beithoven that provide digital marketing solutions to the people, so it is pertinent that we discuss some of them in this article.
Since the trends keep changing every year, we will focus only on the updated and trending tools of 2020.
Search Engine Optimization (SEO) is a tool that anyone doing online business requires. The main idea is to boost the traffic towards your website by making it appear on top of search engine results. They mainly target the keywords that people use while they search for a product.
Ahrefs is one such tool that helps increase the website’s traffic with the help of 150 million keywords in the US alone, more so in other countries.
When you are in a competitive market, the best way to get an edge over your competitor is keeping an eye on them and doing somewhat better. Ahrefs gives you such an option for competitive analysis. It also informs you about the crucial weaknesses in your content via its Content Gap tool, and if you fill those voids, your product will do much better than before.
Furthermore, you also get the option of which one of your competitor’s pages get the most amount of traffic, so you can analyze what you can do better. It is a very user-friendly user interface and keeps adding new features all the time.
Many publishers develop their websites over WordPress, and hence they need several plugins to make their website smooth and easy to use. Yoast is one such plugin that is free, to begin with, and has a premium plan with more advanced options tailored to your requirements.
It perfectly optimizes your website’s content so that it can appear on top of the search engine results. Moreover, Yoast also takes care of the other SEO elements such as content, URLs, internal links, and metadata. For people who have a more significant quantity of textual content on their website, they must ensure that their content is readable.
Many readability scores such as Flesch Reading Ease help you with that, and Yoast accommodates this scoring to enable you to produce better content. The best thing about Yoast is it updates every two weeks to keep up with the Google algorithm, so you can always accommodate the new SEO trends.
Online businesses also rely a great deal on communication to coordinate and make plans. Slack is a tool that enables just that, which has a free and enterprise version for businesses. It allows multiple channels dedicated only to a specific type of discussion, so business employees cannot get distracted by unnecessary information.
To put it in simple words, it is a messenger for business communication without the distractions of the rest of the world. However, it has many other options such as analytics, new customer notification, and sales and customer support bots, which makes it a potent tool.
Since you are marketing your product, it involves a great deal of advertising, and Google Adwords is one of the most popular platforms. Since Google is among the most predominantly used search engines, getting advertisements on them boosts the website traffic incredibly.
Google allows pay-per-click or pay-per-call advertising structure, and websites to leverage them as per their needs. Google Adwords provides the necessary information about all the relevant keywords about your website that you can target. You can also see how much reach your ad will have depending upon the budget you invest.
Well, another Google product, right? Digital marketing is now becoming almost unimaginable without having some level of expertise in Google Analytics. It would help if you analyzed the people coming to your website and their activity so that you can plan, and Google Analytics will help you do that. Google Analytics also gives you a detailed analysis of pages of your website and where precisely does the traffic come from towards your network.
In a world in which you face fierce competition while selling your product, marketing becomes mandatory. As we delve more into a digital world, marketing is becoming digital as we explore new opportunities to reach customers. Digital marketing is not straightforward and involves making elaborate plans and using some tools.
Many tools are available today, which not only help boost the traffic to your website but also increase the customer conversion rate. However, none of these tools will be helpful enough if you do not understand what you are doing and what your goals are.