Advertising is good in some perspectives but Advertising Disadvantages are always neglected by Advertisers. In our daily life, we see lots of advertisements through different channels like TV commercials, Internet Ads, Email, Bill boards, boards at road, fixed LCD/LED at famous malls or roads etc. For registered companies these ads perform two basic functions to human mind.
The first is to create your need for specific thing and second one is to build your interest in that product to satisfy your created need. Most of times we buy product based upon ads we see. The more we see, the more we hear, the more we are convinced.
Advertising is bad thing, people say: maybe they are right. Critics are there, benefits are there too. Yet advertising is like backbone of businesses. Advertisement means showing your product to world. How will you earn if nobody knows you?
Disadvantages of Advertising for Consumers
Advertising is costly function
Most of the critics objects to advertising because of it’s costing, companies pay huge amount TV channels (especially in peak hours). Does company pay it from their profit? Obviously no, they do not.
Companies simply add advertisement cost to their production, after
Let say, a pen costs to
Company divides Advertisement cost 1000 with number of 5000 Pens produced. 1000/5000=0.2 is cost per unit i.e. pen actually costs $ 2.2 per unit, company profit percentage will be added at this cost. Advertisement is a bad thing because it increases the price.
The other way maybe like adding specific estimated advertisement cost per unit produced. A study showed that advertisement boosted sales by 6%. Advertising is burden on consumers compared to non-advertised product.
Claims are usually fake
Advertising is good or bad thing, here I am focusing on disadvantages of advertising that are for both buyer and sellers. Usually Advertiser mislead public, they show high product features, high quality, longer life, 100% after Sale services but later on Companies do not meet claims. Did it happened with you?
It increases pricing for
It is helpful in one way, once
The more Advertising Disadvantages to Businesses
I can’t live in
I don’t earn the margin
The only difference is brand. Can you capture even 1% of Samsung sale with this phone using your unknown XYZ brand? Advertisement disappears small companies, it’s one of the major disadvantage of advertisement (I feel). It makes monopolistic market for big industrialists.
My efforts are useless
Advertising and its Disadvantages doesn’t end here. Advertising influence your mind, it creates unnecessary desires for buying
Some of Major Advertising Disadvantages
Accidents are increasing daily
in my view is that No body collide car intentionally. Still there is a huge number of accidents. Most of road accidents are only because Drivers distraction. Hoardings, electronic ads (big LCD) are always on important roads. These may divert driver’s attention: a single second’s diversion may risk like. Did you ever see bill board in street? Or in park? Maybe you have but hardly. Advertising Disadvantages & Advantages of Advertising are parallel.
I can’t save for future
Luxurious products advertisements influences your purchasing power, some of us start using wrong means to buy. Advertisement empowers or born culprits in society. You pay bribe or give any name to this but you pay in developing countries for your right.
I saw a sweeper with Iphone, at this time
Do you think you start saving money for
You are Changed
It also damages youth values. Sensational products are advertised using celebrities, immature youth builds their mind for life partner, idealize their social and business life which is impossible for everyone. Not everyone is Bill Gates or Jason Statham but these two are one from everyone.
Who is the right one?
Ads build confusions in customer’s mind; there are lots of fairness creams in market. Which one you going to buy? Actually there is very minor difference in formulas. Producers emphasis their cream to be best in market, their models are selected among thousands.
Fair & Lovely, in their recent ad they show their fairness cream to be best in Asia. If you ask from consumers, their reply will not be as same as advertisement showed. Consumer stays confused due to same claims or misinformation for the competing products. Choices or priorities are greatly injured with this source of boosting sales.