Businesses, both big and small, rely on digital signage for a lot of reasons. They use it as a part of their marketing strategy to stand out against their competition. But do you know that there are different types of digital signage to use for various purposes?
Your business can benefit from consulting with digital signage experts to know which signage solutions will work well for your business. If you have no idea about the kind of digital signage to install for your company, here are some of the most common forms of digital signs and their uses
Indoor Digital Signage
For businesses that need to provide a list of services, products, and notices to their customers, installing indoor digital signage can give them a lot of advantages. This type of digital display can allow owners to inform their patrons about the latest offerings from their company.
They can showcase this type of display through live TV, video walls, social media streams, and RSS feeds. Digital signage experts believe that businesses like restaurants, hotels, cinemas, and fashion boutiques can benefit from using this type of digital signboards.
This type of digital signage is known as the simplest and most common digital signage display. Most of the time, digital posters come in the form of LCD screens installed against a wall.
They often use a simple yet exciting LCD enclosure that also contains a small area for a separate media player. Businesses also use digital posters because they are easy to install and take up as little space as possible. They can also present it in either portrait or landscape orientations, or both.
Smaller versions of digital posters are also used as digital menu boards by several restaurants as well as point of sale advertisements by businesses that have regular promos and offerings.
Free-standing Digital Advertisement Displays
Most digital signage experts would encourage businesses to try this method of displaying digital signage. It uses a floor-mounted display enclosure to attract the attention of passing customers.
It is usually bolted from the ground up to make it an attractive centerpiece. Some free-standing digital displays also use touch screens instead of the usual LCD TVs to make them more interactive.
Ceiling Mounted Digital Signage
For businesses with lesser floor space or vacant walls, ceiling-mounted digital signage could be the method of choice for their digital displays. However, it is not as eye-catching as the other types of digital signage.
This is because of the location where the screen can be seen in an area where the eyes rarely wander. If you choose to use this type of digital signage, you need to be creative in presenting it to your target customers.
Outdoor Digital Signage
Several businesses install outdoor digital signage and place it in a location where a lot of people will notice it quickly for a wider reach. This type of digital signage is ideal for any business promoting its brand name and services to people who have no idea about its existence.
It is generally presented in an LCD enclosure that protects the signage from vandalism and theft. It is also placed in a waterproof area to avoid destruction from the rain and snow.
These are just the most common types of digital signage that businesses can use to advertise their products and services. By using these digital advertising tools, the company can encourage more customers to try out their brands. You can consult with your trusted digital signage experts to provide you with valuable advice if you plan to have one installed for your company.