• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Education
  • Career
  • Investment & Money
  • Accounting & Taxation
  • Transportation & Logistics
  • Industries

Business Finance Articles

Your First Financial Choice....

  • Business
  • Commerce
  • Management
  • Insurance
  • Banking Finance
  • Marketing & Advertising
  • Tech

Different Component Of Brand Positioning

Last Updated on March 29, 2020 By Misbah Arif Leave a Comment

Brand management is a difficult task but the most difficult among these tasks is the activity of properly positioning the brand. It is very important because when the brand is positioned in the right way it creates many consumer benefits and it also creates an emotional connection to the consumers. Another plus point of having good brand positioning is the future approach’s flexibility.

Before you try to position your brand you should hold in-depth research of the market and how available resources will cope with challenges associated with segmentation and branding. Once you have conducted the in-depth research you will be able to get the outcome of the following:

  1. The insight of your consumer which will be profound for you and your brand.
  2. A thorough and deep understanding of the benefits that your consumers will be having. This will be done by segments.
  3. Finally, you will have a detailed and thorough understand/ knowledge of your competitor.

After this, you will be able to properly position your brand. You should be positioning your brand in a way that is welcoming to your consumers. Every time someone interacts with your brand they should be happy about it and their experience should be memorable. Your positioning should be such that it provides a positive image of your brand and attracts more people.

Table of Contents

  • 5 Elements of Brand Positioning
    • Taglines
    • Position Statement
    • Communication
    • Branding
    • Positive Brand Image
  • Conclusion

5 Elements of Brand Positioning

To achieve a successful brand position you should know about the basic and standard components of brand positioning.

Taglines

The tagline may not seem important to you but they are pretty influential. If you neglect it, all your hard work can go down the drainage. Taglines are an easy and quick way to communicate what your brand and business are about.

You should write a brief sentence about your business which will convey your message to your consumers. Taglines can really up to your standing among other brands.

Position Statement

Another way to keep your brand remembered by everyone is to create an amazing brand positioning statement. In the statement you will be defining what your company is about, what you offer, how you offer the services, and why should people come to you.

All of this should be written in catchy and attractive words. Most importantly, you should believe in your statement because only then it will be believed and opted by others.

Communication

Communication is the key here. It will determine your ability to sell your products. You should be able to understand what your customer needs and then you should be able to communicate about it to them.

What you convey to the customers is what will be perceived by your company. So, you should communicate efficiently with your brand.

Branding

You should try to make people familiar with the public. Because people only opt for brands that they are familiar with. Interact with people and promote your brand on various platforms like social media or any other advertising channel (use as many platforms as possible). Keep promoting your message over and over again and soon people will start to recognize your brand.

Positive Brand Image

Your brand needs to create a positive image of itself in the minds of the people. A brand should speak for itself and there shouldn’t be any need to speak for it on the ground level.

Your brand should spread happiness when people interact with it and people should associate your brand to happiness, trust and impactful.

Conclusion

Brand positioning is an important aspect of any business. Without it, no brand can survive in this world. You can use the above-mentioned components of brand positioning to get an idea of how you should promote your brand in the right way. Whatever strategy you decide on applying, make sure that your consumers are your top priority.

Misbah Arif

Misbah Arif is a creative writer and a blogger for the past 4 years. She has a Master’s degree in English Literature, and in her spare time, she also loves to cook, bake, paint and read books.

Filed Under: Marketing & Advertising Tagged With: Brand Building, Brand Equity, Brand Position, Branding

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I accept the Terms and Conditions and the Privacy Policy

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

11 Best Practices for Boosting the IoT Security

There are different kinds of gadgets seeking the home … [Read More...] about 11 Best Practices for Boosting the IoT Security

Impact of KPIs on the Performance of Employees

For all organizations, performance measurement is an … [Read More...] about Impact of KPIs on the Performance of Employees

Should You Pay Yourself In The Early Stages Of Your Business

Building a startup from scratch is an uphill battle … [Read More...] about Should You Pay Yourself In The Early Stages Of Your Business

Using Data To Grow Your Company

No matter the size, collecting and organising data can … [Read More...] about Using Data To Grow Your Company

4 Reasons People Invest In Ancient Coins

Coins tell a story because they’re a part of history. … [Read More...] about 4 Reasons People Invest In Ancient Coins

6 Steps To Setting Up Your Business’ Credit Card Payment Method

Consumers have grown accustomed to companies accepting … [Read More...] about 6 Steps To Setting Up Your Business’ Credit Card Payment Method

How You Can Choose an Accounting Firm to Help Your Business: Your Step-by-Step Guide

The idea of outsourcing certain business needs and … [Read More...] about How You Can Choose an Accounting Firm to Help Your Business: Your Step-by-Step Guide

4 Tips to Be on Top of Your Personal Finances

If you find yourself constantly running low on funds, … [Read More...] about 4 Tips to Be on Top of Your Personal Finances

The 3 Major Tips to Pass CCNA 200-301 Exam

Cisco is a company that manufactures and sells IT tools … [Read More...] about The 3 Major Tips to Pass CCNA 200-301 Exam

Things to know about USDA Loan

The current Coronavirus pandemic has not left a single … [Read More...] about Things to know about USDA Loan

What is the Minimum Wage in Louisiana

The minimum wage is the least wage that every employer … [Read More...] about What is the Minimum Wage in Louisiana

6 Ways To Diversify Your Investment Portfolio

When you spend so many long hours working, you’ll want … [Read More...] about 6 Ways To Diversify Your Investment Portfolio

9 Pros and Cons of Small Businesses accepting Bitcoin

Bitcoin (BTC) has exploded this year. Having begun the … [Read More...] about 9 Pros and Cons of Small Businesses accepting Bitcoin

How is the UK Economy Expected to Perform in 2021?

While the pandemic has shown that it is impossible to … [Read More...] about How is the UK Economy Expected to Perform in 2021?

What is Green Banking?

Green banking is a type of banking in which public or … [Read More...] about What is Green Banking?

What are some of the Common Issues that can arise in UK Higher Education?

Higher Education is an increasingly important area … [Read More...] about What are some of the Common Issues that can arise in UK Higher Education?

7 Tips To Minimise Vehicle Depreciation

Although all cars depreciate in the short to medium … [Read More...] about 7 Tips To Minimise Vehicle Depreciation

Do You Make These 3 Mistakes as a Sole Trader?

Starting your own business is always an exciting … [Read More...] about Do You Make These 3 Mistakes as a Sole Trader?

What is the Minimum wage in Tennessee?

The minimum wage is the lowest amount of money paid by … [Read More...] about What is the Minimum wage in Tennessee?

Canadian Fintech 101: What’s New In Lending?

The financial technology (fintech) sector is in a … [Read More...] about Canadian Fintech 101: What’s New In Lending?

Most Viewed

Business Business Growth Business Ideas Business Needs Business Tips Career Development Career Guide Career Options COVID-19 Credit Card credit card reviews Debt Management Differences Employee Entrepreneurship HRM Import-Export Importance Investment Law Loan Provider Loans MCQs Online Marketing Organization Pakistan Partnership Past Papers Payday Loan Payday Loans PPSC Production Pros Cons Quick Money Tips Roles and Duties Startups Strategies Students Help Tips Top10 Types UK UK Banks University USA

Recent Comments

  • Khursheed Rehman on PPSC MCQs: Curriculum Development
  • Saffora on PPSC MCQs: Curriculum Development
  • Jamil ahmad on PPSC MCQs: Curriculum Development
  • Jamil ahmad on PPSC MCQs: Curriculum Development
  • Jamil ahmad on PPSC MCQs: Curriculum Development
  • Quratulain Merchant on What is micro-lending?
  • Quratulain Merchant on What is micro-lending?
  • Quratulain Merchant on What is micro-lending?
  • Kristen on Santander Credit Card Activation Full Guide – Step to Step
  • Habiba on PPSC MCQs: Curriculum Development

Footer

  • About US
  • Contact Us
  • Blog
  • Comment Policy
  • Terms & Conditions
  • Privacy Rights
  • Privacy Policy
  • Follow on Google News
  • Follow on Facebook
  • Follow on Twitter
  • Follow on Medium
  • Entrepreneur Skills
  • Business Cycle
  • Business Ideas
  • Speculator
  • Be Wealthy
  • Psychology in HRM
  • HRM in Business
  • Businessman Qualities
  • Salespeople Types
  • Health & Business
  • Business Success Rules
  • Stress At Work
Copyright © 2018 BFA - DMCA.com Protection Status .