If you ask Difference between Salesmanship and Selling, most of them will be unable to distinguish and answer. Salesmanship & Selling in general are considered the same thing. People say Salesmanship is selling but actually they are totally different in Business terminology.
Difference between Salesmanship and Selling in Broader Perspective
Selling is a Process
Selling is the process of transferring goods or services to the buyer in return of money or something else by Registered Business. On the other hand, Salesmanship is actually the way you convince your prospect with logic, arguments and product features to buy it from you and not from other suppliers.
You being a salesman came to me for selling a laptop. I already have one that means I simply don’t need it. Now you start introducing me your company’s laptop features, its hard drive, combo drive, registered window, camera, wifi, blue tooth & long battery backup, warranty or guarantee.
After long healthy presentation and discussion, I buy your laptop and pay you cash. Paying cash and receiving laptop is selling and everything before paying cash was Salesmanship.
Salesmanship is a Technique
Salesmanship is technique, learned skill & complicated process that needs the effort to get command on it. It cannot be performed easily; it also requires field experience to sale, and Selling is a simple process that even kids can perform.
In a sales job interview; interviewer asked the applicant to sale refrigerator in the winter season in cold areas of country and heater in summer in hot areas of the country.
It seems impossible but it is salesmanship. Usually, you go out buying a mobile voucher, you simply pay to the retailer and buy.
Did he/she ever try to convince you for buying a voucher? Absolutely not but Salesman always does, remember your meeting with insurance policy seller.
In the above example, salesmanship was performed by the first salesman who motivated you to buy his company SIM card and TV Commercials you watch.
Conclusively, Salesmanship is primary or 1st phase or foundation. Media is power in this era, TV Ads, Billboards, SMS marketing do salesmanship for the companies, it influence and build up your mind for buying it
They pay heavy amounts to Advertising Agencies
In conclusion, We got to know that selling is impossible without salesmanship i.e., selling needs salesmanship but salesmanship doesn’t need selling. It is simply convincing prospect, everyone is selling but not everyone is Salesman.
Salesmanship is AN art of influencing another person for the item of persuading him to shop for specific product. it’s going to be thought to be the method of winning the confidence of shopper. per WHITEHEAD.
“It could be a technique of reaching at a standard purpose of view with the prospect in reference to the desirability of same, article, service or thing.” Sales Acquirement or salesmanship can also seek advice from convincing a client by sure technique and he’s very persuaded for purchasing a selected product.
Importance of Salesmanship
accomplishment helps to make demand for brand new merchandise or new brands. It influences to vary in patronage from one supply of provide to a different which ends concentration of purchases of specific product.
because it wins the buyer’s confidence therefore it helps to create regular and permanent customers.
The one who is engaged in convincing the general public desirability of a particular product is named salesperson. He informs the shoppers concerning utility of artifact with a read to as well as him to shop for the products.
He establishes the products can of firm within the market. that the sales volume could simply be accumulated.
He perpetually observes the style, taste, like and dislike of client and informs the producer concerning heir alternative.
He helps to determine shut relationship between the manufacturer and client.