• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Business
  • Commerce
  • Management
  • Insurance
  • Banking Finance
  • Marketing & Advertising
  • Tech

Business Finance Articles

Your First Financial Choice....

  • Education
  • Career
  • Investment & Money
  • Accounting & Taxation
  • Transportation & Logistics
  • Industries

Designing a Leaflet that Sells

Last Updated on January 16, 2023 By Ifama Leave a Comment

For decades, leaflets have been an effective way to market a product. From new televisions to signing up for the army during the first and second world war, they can convey the right information to pique the public’s interest in almost anything.

Nowadays, it seems like online marketing methods are the only way to sell with platforms like social media attracting more than 57 million users in the UK alone. Whilst this does make marketing easier, it’s also an extremely saturated market that can be hard to properly navigate. That’s why utilising offline marketing practices such as leaflets shouldn’t be overlooked as they still have a place in modern-day advertising.

It will, however, only be properly successful with a well-design leaflet that can catch the eye of its reader and spread the right message. Not sure how to do that? This is the article for you. Read on to find out more.

What is a Leaflet?

A leaflet is a small flat or folded sheet of paper that can be used to advertise a product or business. It will most likely include details about a product or service, contact details, and display the company name or logo.

These leaflets will then be handed out by volunteers, and employees or posted via postal service to members of the public.

What are the Benefits of Using Leaflets to Advertise your Business?

As previously mentioned, using leaflets is a great way to advertise a product or service. Here’s why:

  • Can be used for long or short-term promotions
  • Cheap to create which results in a great return on investment
  • Eye-catching
  • Easy-to-digest messages
  • Memorable
  • Trustworthy
  • Great for building relationships with potential customers

How to Make a Great Leaflet

All of the above benefits, however, are only possible when you create your leaflet correctly. To do that, consider the following:

Establish a Tone of Voice

If you want to convey the right message then your leaflet should be in line with your brand’s ethos which is why establishing a consistent tone of voice is important for your leaflet.

Think About what will be Included

The number one rule when creating an effective leaflet is to keep it concise and provide useful information only. This will ensure the leaflet is readable and that customers will take away the key information.

Man with register

Include a Call to Action

Once your potential customers have taken in the information, it’s time for action. That’s why you must tell them what to do on the leaflet. This could be to follow you on social media, get in touch or visit your website. Call to actions are one of the most important features in marketing, so it must be included.

With marketing and business promotion an ever-competing area within any industry, knowing the secrets behind making your advertising stand out against the competition can be the make or break of your success!

Ifama

Hi! This is Ifama. I am a student and giving my services in SEO. I have a lot of experience in digital marketing. Travelling is my hobby and I love visiting different hilly areas and doing adventures.

Filed Under: Marketing & Advertising

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

concepts of markets
Leadership of an organization
Leadership of an organization
meeting of business team
Bad manager shouting on team
boy hand look in LCD
Profit Graph
woman using a laptop
pineapple and bottle
People sitting on chairs
Girl leading the team
Girl analysis the organization report
person-using-laptop
Microplastics Harmful Water bottle
Business Retailing
What You Ought To Know About the Insurance Process
Forklift and Pallet Truck
Woman getting a signature of man on documents
Man write something on the page
investing mistake
Business-Accounting
Translation Services
PTO
hands-on-laptop
Mortgage employee

Footer

  • About US
  • Contact Us
  • Blog
  • Comment Policy
  • Terms & Conditions
  • Privacy Rights
  • Privacy Policy
  • Follow Us On
  • – Google News
  • – Facebook
  • Entrepreneur Skills
  • Business Cycle
  • Business Ideas
  • Speculator
  • Be Wealthy
  • Psychology in HRM
  • HRM in Business
  • Businessman Qualities
  • Salespeople Types
  • Health & Business
  • Business Success Rules
  • Stress At Work
Copyright © 2018-2022 BFA