Designing a Leaflet that Sells

For decades, leaflets have been an effective way to market a product. From new televisions to signing up for the army during the first and second world war, they can convey the right information to pique the public’s interest in almost anything.

Nowadays, it seems like online marketing methods are the only way to sell with platforms like social media attracting more than 57 million users in the UK alone. Whilst this does make marketing easier, it’s also an extremely saturated market that can be hard to properly navigate. That’s why utilising offline marketing practices such as leaflets shouldn’t be overlooked as they still have a place in modern-day advertising.

It will, however, only be properly successful with a well-design leaflet that can catch the eye of its reader and spread the right message. Not sure how to do that? This is the article for you. Read on to find out more.

What is a Leaflet?

A leaflet is a small flat or folded sheet of paper that can be used to advertise a product or business. It will most likely include details about a product or service, contact details, and display the company name or logo.

These leaflets will then be handed out by volunteers, and employees or posted via postal service to members of the public.

What are the Benefits of Using Leaflets to Advertise your Business?

As previously mentioned, using leaflets is a great way to advertise a product or service. Here’s why:

• Can be used for long or short-term promotions
• Cheap to create which results in a great return on investment
• Eye-catching
• Easy-to-digest messages
• Memorable
• Trustworthy
• Great for building relationships with potential customers

How to Make a Great Leaflet

All of the above benefits, however, are only possible when you create your leaflet correctly. To do that, consider the following:

Establish a Tone of Voice

If you want to convey the right message then your leaflet should be in line with your brand’s ethos which is why establishing a consistent tone of voice is important for your leaflet.

Think About what will be Included

The number one rule when creating an effective leaflet is to keep it concise and provide useful information only. This will ensure the leaflet is readable and that customers will take away the key information.

Include a Call to Action

Once your potential customers have taken in the information, it’s time for action. That’s why you must tell them what to do on the leaflet. This could be to follow you on social media, get in touch or visit your website. Call to actions are one of the most important features in marketing, so it must be included.

With marketing and business promotion an ever-competing area within any industry, knowing the secrets behind making your advertising stand out against the competition can be the make or break of your success!