Facebook has over 2 billion users. Ever thought of advertising your product, course, idea through Facebook where anything can get viral with just a click away in a fraction of second? If you’ve ever thought of something like that, FB can be the most influential platform for that. Wait! Doing that right strategy to target potential audiences is very important.
All the above goals can be achieved through something called the Facebook sales funnel. It, primarily is, an intelligently designed way to capture the interest of different users and influence them to buy different products.
If you’re a user of Facebook, you might have come across some posts appearing on the right side of its interface with the label as sponsored. Most of the time, you’ve got intrigued to click them to more about that. These posts have come up quite recently on Facebook and those are nothing but FB sales funnel.
These have become quite popular among digital marketing techniques and FB’s pivotal role in it can’t be overlooked. People generally use FB for recreational purposes and any product catching their eyes can directly push them to purchase that.
Getting Started with FB Sales Funnel
There are several stages, associated with this approach, which is listed below:
- The first awareness of the brand, product, or service is created so that it reaches the right audience.
- Now, users know about the product and consider purchasing it after collecting several pieces of information from the parent sites.
- Users want to purchase it for which they’re directed to the payment options
- Purchase is done but still, the sales funnel wants to create a relationship with them so that they’re updated about future products, offers, gifts, discounts, etc.
Implementing the above discussed stages through following illustration
This is a general block-diagram layout of the design of a FB sales funnel.
In this layout, there are three pages. Page-1 aims to convert cold traffic to warm traffic. By cold traffic, here ignorant audiences are referred; these are those audiences who do not have any idea about the product/brand/service. So, it has to be designed in such a way that it appeals to the audience.
After gaining enough information from page-1, cold traffic is now converted into warm traffic who might consider purchasing if it appeals to them. They may decide to purchase.
Page 3 is for shopping the product selected and transferred to the cart. It has got all shipping. Finally, the payment is made and the purchase is done. Then exit info is provided which may appear in the form of pop-up windows as reminders or giving information about deal-offers, discounts, etc.
Sometimes targeting advertisements are provided on page -2 in case, the audiences are not directed to page-3 for purchasing. These ads may appear as reminders to purchase like “you’ve missed something in your cart”.
There are several strategies to create awareness for any product /brand/service such as developing engaging content through pictures, gifs, videos, organizing referral contests, timely responding to comments posted for a product, providing offers, etc.
After all, an efficient combination of the knowledge of needs of the market, demands of customers along with creativity in the presentation is a huge factor towards attracting the potential customers to accelerate the sales through Facebook.