Times Square, NY, is one of the most popular tourist attractions in the world. With more than 50 million annual visitors, the daily pedestrian count can go as high as 460,000 on the busiest day.
Many businesses leverage this crowd to advertise their brands through massive billboards and other offline advertising methods. That’s why flyer distribution NYC, especially in Times Square, can be a great advertising opportunity, especially for businesses in New York.
Offline marketing has been the primary way of reaching potential customers. It is one of the most effective ways of advertising for local businesses. To give you more insights into the world of offline marketing, here are seven effective offline advertising strategies for small businesses in New York.
Participate in trade shows and business expos
Business expos and trade shows are some of the best places to promote your business. Regardless of your company size, it’s always good to be present around your potential customers and create local brand awareness. You may think it’s useless to be just another business at such trade shows, but you have to be at the right place and at the right moment.
A lot of influential people attend business expos, including investors and top executives. You never know when you might find a prospect who can bring you new opportunities. You can find numerous trade shows and business expos across various parts of New York.
Use business cards
Business cards are one of the best offline marketing strategies for small businesses. Business cards are not only a point of contact for you, but they also represent your business.
Many business owners underestimate the power of business cards as they believe they have a strong online presence. Little do they know that business cards are a great way to enhance your online presence by mentioning your business website URL and social media handles on the business card.
They are a great way to leave a point of contact with the prospect quickly. That’s why every business owner, executive, and employee should have a business card.
Flyers and Pamphlets
Distributing flyers and pamphlets to people at any local area or event is still a very effective strategy to gain local brand awareness. You can hire local offline marketing agencies for pamphlet and flyer distribution in NYC or any other region that you want.
Hold online and offline contests.
Contests are a creative way to market your business by encouraging people to compete for a prize. You can host an effective contest if you can determine what type of contest people are more likely to participate in and what rewards should be given to the winners.
If done right, offline and online contests can create a lot of buzz for your brand. You can either provide cash prizes and goodies or gift the winner your products or services for free or at a discounted price.
Communities are the tremendous driving force for local businesses. People love to support the companies that flourish in their region. The fact that your business is a part of their neighborhood will help you get a lot of local recognition.
If you are a part of various local communities, you can leverage that to market your business. You can sponsor local events to become a known entity in your local region.
Merchandise refers to the items that carry your brand identities like your logo, tagline, hashtags, or anything related to your brand. Merchandise can be an excellent way to create a local customer base who feels proud to use your product.
You can distribute your merchandise like t-shirts, pens, coffee mugs, USB flash drives, and backpacks with your logo on them at any business expo or similar events.
Collaborating with reputed local brands is one of the best strategies to share their brand equity. When you collaborate with a reputable brand, people automatically associate that reputation with you. Both the businesses can promote their products to each other’s customers, which gives both parties access to a new set of potential customers.
A happy mom, professional article writer, SEO practitioner, blogger, guest blogger & freelancer. She’s been in digital marketing since 2018. She loves reading books and spending time with her family.