Marketing & Advertising

Check your current website and see if it’s good enough for you. If you don’t feel satisfied with it, you can expect your target customers to feel the same. There might be some important changes that will attract more attention. Consider these tips as you try to overhaul your website. 

Study your Target Audience

Before you commence an online marketing campaign, you have to study your target audience first. It’s crucial to know their attitude, interests, and behaviour. You can adjust the website based on your understanding of the target group.

For instance, vibrant colors and animations might appeal to younger audiences but won’t do anything to sway older people. It’s the same with any other type of marketing campaign. It begins with a clear understanding of the audience. 

Improve Graphics and Animations

It might be time that you replace the graphics and animations used in the website. Some of them aren’t appealing enough. It goes back to how you understand your audience. Select appropriate images based on what you believe is perfect for your target audience. 

Use Videos

Videos are a crucial part of an online marketing campaign. You can attract more people when you use videos. Not everyone has enough time to read lengthy articles. People would rather spend time watching videos for a few minutes. They will get the necessary information in a shorter amount of time.

Think of an original concept when making the videos, and they should be meaningful. The videos shouldn’t only focus on selling products and services. Explainer videos are popular since they provide details about using the products, and the benefits people will get from using them.

Simplify the Site 

Perhaps, you have plenty of ideas on how to make your website appealing. As a result, it becomes too complicated and overwhelming. Anyone who visits the page won’t like it, and consider leaving without exploring the whole website.

It would be terrible, especially if some of them are willing to buy the products you offer. Try to simplify the page by improving the organisation of the tabs and removing unnecessary content. If you have blogs, you can use a separate page to publish these articles.

You also have to reduce the number of font styles and colours used. They might be too difficult to read and could overwhelm some of the visitors. Establishing your brand might also be challenging if you use different elements on your website.

Going through all these changes might be challenging. The best thing to do is to work with online marketing and web development Oxford experts. They know what makes a good website and how to make it more appealing to your target audience.

It would also be easier for you to focus on other aspects of running the business if you can give this task to someone else. The amount of money you will spend on working with these web design experts would be worth it. Once you see the conversion rate go up, you won’t regret your decision

Denis Woods

Danis Woods in Businessman, investment banker and stock exchange traders. On the same time he loves writing financial blogs to shed lights on different aspects that new and existing businessman are not aware of.

Many successful businesses enjoy the benefits of social media and recognize its effectiveness in today’s digital world. Social media may very well be one of the best marketing tools available to maintain relevance and attain their business goals. If any business, big or small, has not used social media yet, it can be tough to keep up with its competitors.

For social media marketing, having a business strategy is key. This would involve identifying the company’s targeted audience, knowing what their interests and needs are, and attracting them to deal with the business and what it offers, whether for products or services. A company should also have a clear idea of its goals and why it intends to use social media for these purposes.

Some goals are getting more people to recognize the brand, getting information out about what the company is all about along with its products, generating leads, and other things that are aimed at doing business with consumers. It is also possible for companies to develop strategies specific to different social media platforms that they choose to utilize. This is where hiring the services of a Louisville Social Media Agency can come in very handy.

Any business must develop a social media strategy and make use of its social media accounts carefully. The company’s strategy will sum up whatever a company is aiming to achieve through the use of social media. It is pointless investing time and money on any social media platform when a company does not have an idea of what its objectives are. 

The following step-by-step guide helps develop a good social media strategy for a business to reach its goals.

Know what the business objectives are for the social media strategy

Using social media platforms allows a brand to be recognized and can resolve issues related to the business. With this in mind, a company must determine its goals for a social media strategy. By defining these goals early, a company, together with a social media agency, can focus its efforts on how to get the most positive results.

A social media strategy should include objectives such as reinforcing its customer service, increase traffic to its website, create quality content to boost brand recognition, and retain the loyalty of its targeted audience.

With a social media agency, identify its targeted audience

After objectives are defined, the next step would be to know its targeted audience’s unique characteristics. This is crucial as it allows the company to have an idea of who they are communicating with and develop content specific to its audience.

Select suitable social media platforms 

For a company to find the best platform to utilize for its marketing strategies, it should have knowledge of what purpose each platform serves and if it is relevant to the business. Several platforms cater to different audiences, and it would not be practical to focus on those that do not interest the company’s targeted audience. It will not be as difficult to determine the best social media platform if the company is knowledgeable about its audience, interests, and behavior.

Apart from that, the company must study its options carefully, studying platforms utilized by competition and those that are not. Although competitors may miss out on some of these networks because they are not suited to the specific industry, they can also be unchartered territory that a company can use to their advantage.

Develop quality content with a Louisville Social Media Agency for the targeted audience

There is no question that the content found on a company’s website determines whether or not it can achieve its goals and succeed. When users click on a website, they search for something specific and expect to find it there. Content can be in text, videos, images, etc.

What is essential is that it is relevant and can provide the best information for the user. Text content should be easy to understand, straightforward, and respond to visitors’ queries on the site. Poor content leaves visitors unimpressed and eager to get out of the site.

Make an assessment of the social media strategy used

By assessing the company’s social media strategy, it can best determine what is working and what needs working on. A company should know how to adapt to changes and be prepared to improve strategies that fall short of expectations. Content must be studied to determine what works better than another in relation to customer reactions and feedback.

Developing a social media strategy together with a professional social media agency is an excellent step to take in gaining recognition from potential customers and increasing profitability.

Jason Obrien

Jason is the Marketing Manager at a local advertising company in Australia. He moved to Australia 10 years back for his passion for advertising. Jason recently joined BFA as a volunteer writer and contributes by sharing his valuable experience and knowledge.

From the steel carvings and papyrus inscriptions of the ancient Egyptians to the development of printing in the 15th century, people have been marketing their wares for centuries. 

While marketers of the past were concerned with reaching enough people, the main challenge facing today’s advertising gurus is knowing where to start and how to maximize their ROI.  

With a wealth of options to choose from, and the ability to reach millions of people at the touch of a button, it can be a lot to handle. 

If you worry about spending money on advertising and not getting it back or are looking for simple but effective ways to promote your business, you’ve come to the right place. 

Advertising isn’t all billboards and TV ads. You can make an impact on the market without breaking the bank. Keep reading to find out how. 

1. Gift your Way to Greatness

Surely you’ve considered promotional corporate gifts as part of your marketing strategy. Merchandise with your logo or slogan on it can go a long way toward building brand recognition, ultimately leading to new customers.

If people can identify your brand among others, that gives you an advantage over the competition. Plus, merchandise goes where you can’t. When someone wears a cap with your name on it, uses a pen with your logo on it, and even when a key holder with your slogan is used, advertising is taking place. 

No razzmatazz, no hassle, and no need to renew anything – what more could you ask for?

2. Social Media

Almost half of the world’s population is on social media. With an abundance of platforms and the ability to single out your target market based on the wealth of data obtained by servers, you can attract new clients with ease. 

As if that wasn’t enough, advertising on social media can cost you little to nothing, and you can do it at the speed of light, so what are you waiting for? Start creating those accounts now. 

3. Want to Prevail? Go for Email!

You can’t sit around hoping someone will stumble upon your business. You need to approach customers head-on. 

Forget about signs and posters. Instead, go for an email list. It might seem a little old-fashioned, but it’s a time-tested method for reaching clients in a more intimate way. 

Customize your emails to appeal to specific people and draw them in with tempting subject lines. It’s one of the easiest and most cost-effective ways to market your business online.  

4. The Three Ws

To have dominion, you need a domain, and what better way to achieve that than by getting a domain name? 

You can find almost anything on the internet these days, so if people can’t find your business when they Google it, your credibility is likely to be questioned.

Everything needs to look professional and polished, navigation should be swift and easy, and the domain name should be simple and memorable. 

5. Search Engine Optimization

So you have a website, now what? SEO will make sure that it’s visible to customers on Google. The magic is in the keywords that you use. The keywords clients type in when looking for what you have are the words you need to be using. Come up with fresh content that includes these words and you’ll improve your ranking in the search results and increase the traffic coming on your website. 

Marketing your business doesn’t have to be an expensive or time-consuming affair. Follow the tips above, and start raking in a healthy ROI from fuss-free advertising initiatives. 

Denis Woods

Danis Woods in Businessman, investment banker and stock exchange traders. On the same time he loves writing financial blogs to shed lights on different aspects that new and existing businessman are not aware of.

Marketing has always been a dynamic field, but it’s never been as versatile as it is today. Gone are the days when advertisements in magazines and TV shows were all you needed to market your company. Now, the rise of social media has led to the emergence of influencers – social media stars who hold significant sway over your target audience. If you want to succeed in the current market, it’s essential to understand how influencer marketing can boost your business. Here are five of the most powerful ways:

1. Engage Your Existing Audience

Do you want to forge a deeper connection with your existing demographic? Billions of people log onto social media platforms every day, so you should meet them where they’re at. You can maximize your digital reach online by getting prominent influencers to use promotional products online for your business. This provides a new avenue for your existing customer base to engage with your brand. Leveraging influencer marketing is a surefire way to flesh out your content strategy and ensure your audience feels a personal connection to your brand.

2. Grow Your Following

Of course, you’re planning on targeting more than just your existing customers. If you’re hoping to expand your business to younger or trendier demographics, you can’t afford to neglect influencers. Social media platforms like Instagram, YouTube, and TikTok have grown increasingly popular among younger audiences who are more likely to stay tuned into the latest trends and popular products. Studies show that about half of all Gen Z shoppers have purchased a product based on their favorite influencer’s recommendations. Don’t miss out on this opportunity to engage with a critical, developing audience.

3. Build Trust and Authority

Just as celebrity endorsements can cement a brand’s legitimacy, influencer marketing can play an essential role in how customers view your product. While your brand might have seemed niche previously, promotion by the right social media authority can lend your brand a significant improvement in credibility and authority. An influencer can show that your product isn’t just another item on the market, but a legit game-changer.

4. Generate Brand New Leads

Lead generation has always been important in marketing, but it’s become more critical than ever, thanks to the advent of digital advertising. It’s vital for you to know your customers’ shopping habits and understand where they are.

Influencer marketing plays an essential role in generating meaningful, profitable leads on the social media platforms of your choice. Many platforms like Twitter and Facebook allow you to gather user data directly, so if you can monitor which users view promotional posts from influencers, you can gather useful leads that can grow your business.

5. Don’t Just Follow Trends – Set Them

Influencers are at the forefront of the latest fashion, tech, and pop culture trends. An offhand comment from a popular YouTuber or a fashion choice by an Instagram model can spark retail frenzies and cultural crazes. Don’t allow yourself to be left out of these hot topics. Instead, take control of them by getting influencers to turn your brand, product, or service into a trend all of its own.

Even if your product doesn’t immediately become the top trending term on Twitter, associating your brand with trendsetting personalities on social media can have notable benefits for your company’s popularity among social media-minded audiences.

Marketing is much like social media itself in the way it changes every day. Don’t get left behind. Instead, use influencer marketing to ensure that your business is always leading the conversation online.

Denis Woods

Danis Woods in Businessman, investment banker and stock exchange traders. On the same time he loves writing financial blogs to shed lights on different aspects that new and existing businessman are not aware of.

Video marketing is an essential component of Internet marketing. It focuses on creating educational, entertaining, informative, and promotional content to attract the target audience. With corporate video production in Sydney, you’ll get coordinated and strategic efforts to expand your brand and drive the target audience to your services and products.

Fun Marketing

According to leading statistics, Sydney is home to approximately 73,000 small businesses. Corporate videos can showcase your brand to your target audience in an entertaining way.  You don’t have to spend huge amounts on high-pressure advertising. The corporate videos focus mostly on promoting products that enhance brand identity. These videos remind the target audience the brand represents values and beliefs they believe in.

Tell Your Story

Sydney is one of the largest cities in Australia, with an approximate population of 4,926,000. Corporate video production in Sydney gives brands a golden opportunity to tell your brand story to people in an entertaining way. It allows small businesses to explain the benefits of their products while adhering to budget constraints.

The audio and television commercials have time limit constraints, while corporate videos don’t have any such restrictions. You can make corporate videos to highlight product features and can stretch the video length up to 5 minutes, which works on online platforms.

Search Engines Love Videos

It is not only the target audience that loves videos; even search engines love them. There is a natural inclination of search engines towards videos, and your ranking will see a definite increase with corporate video production.

According to January 2019 statistics, YouTube has around 15,000,000 unique Australian visitors every month.  It means your corporate videos have a good number of audiences. Even if you run a small business in Sydney, you can create a niche target audience by posting corporate videos. You can quickly build an online community of YouTube followers through corporate videos.

Easy On the Eyes

Watching videos is less stressful than reading a book or online text advertisement. Videos are known to increase conversion rates. According to a leading market survey, 97% of marketers think videos increase the customers’ understanding of products and services.

Create Brand Awareness

Videos are effective in creating brand awareness. The combination of audio and visuals creates a real-life experience for the audience. Corporate videos deliver an intimate product experience, and they feel like they have used the product. Video marketing has many techniques that can include visuals that can stick to audience memory. Corporate videos also include music that helps set the right mood to receive the information presented in the video.

Share on Social Media

Australians have a great liking for social media. According to the latest report, Facebook has 15,000,000 Monthly Active Australian Users, while Instagram has 9,000,000 Monthly Active Australian Users. Small businesses can take advantage of this trend to promote their business on social media platforms.

Corporate videos can be shared on social media platforms, making them a potent tool for brand marketing. If the video is good enough, you will see the number of shares increase rapidly, making it a viral video in the Australian public. When people share videos on social feeds, it is like free-advertising of your brand. Social media sharing of videos can expand the reach of your brand that goes beyond NSW.

Customer Testimonials

Corporate videos can be used to make customer testimonial videos. These videos can positively influence your target audience and help build confidence and curiosity about your product. However, you need to ensure you shoot corporate videos with genuine customers, and the videos do not appear as staged. The descriptive and articulate videos can influence potential customers and help increase conversions.

To sum up, these are some of how corporate video production can help expand your brand.

Jason Obrien

Jason is the Marketing Manager at a local advertising company in Australia. He moved to Australia 10 years back for his passion for advertising. Jason recently joined BFA as a volunteer writer and contributes by sharing his valuable experience and knowledge.

Spotify is a premium music streaming and audio content platform on the internet. It is one of the leading streaming services online, and it remains extremely popular despite several alternatives and competitors that operate in this digital space. Most of the leading musicians, singers, artists, content creators, and podcasters upload their work on Spotify that allows them to reach a massive number of audiences globally. 

If you are a content creator or a musician you need to have your work published on Spotify and then reach a wide audience on a global scale. One of the ways in which you can reach a large audience is through Spotify followers. The more followers you have on Spotify, the larger audience you get for your work and content. It directly translates to more Spotify plays as well as streams, and that is what the objective is. So as a budding artist or content creator, one of your first objectives should be to build a large following on your Spotify account. 

There are various ways in which you can increase the number of followers on your Spotify. This includes marketing, promotions, advertisements, and buying Spotify followers. Yes, you can buy the Spotify followers safely without flouting the platform’s regulations and see the number of your followers swell up.

Here a word of caution is important. There are several service providers, third-party apps, and agencies that promise to increase your followers on Spotify but end up scamming and duping you. You must beware of the scams and the digital frauds which are commonplace, unfortunately, in this day and age. You must only choose a service provider or an app that will provide you transparency regarding the process and continually provide you with excellent customer support service through the whole thing. 

Buying Spotify followers safely

One of the things that you must do when you are looking for a third-party app that promises to get you followers for money is to look for reliability. There are various service providers that have been known to scam the upcoming artists and content creators by promising them more followers on Spotify and then duping them of their money or not delivering the required standard of service.

This is why when looking for any such service provider you must look for reliability. One of the ways in which you can determine whether the service provider is genuine or fraudulent is by reading the customer reviews and feedback. These reviews generally give a fair idea of what to expect from these different agencies and online apps that provide you the mechanism to get more followers and plays on Spotify. 

The Spotify Storm is one service provider that is efficient, reliable, and is known to deliver results effectively. Most importantly, when you hire their service, you are bound to see a significant increase in your Spotify followers within the guidelines of Spotify and without flouting any of the regulations or protocols provided by the online streaming service. 

There are various advantages and benefits that you enjoy with Spotify Storm. You will get tons of followers and listeners that will provide a huge boost to your popularity on the streaming platform thus laying the foundations for a successful digital career. Besides this, you also get promotion through effective strategy, see an increase in the organic traffic, get recognition and credibility, get an entry in the curated list for Spotify, receive satisfactory and ongoing customer support and also receive the budget-friendly services and packages. 

Buying Spotify followers is easy if you do it with a trusted and reliable third-party app or service provider.

Jason Obrien

Jason is the Marketing Manager at a local advertising company in Australia. He moved to Australia 10 years back for his passion for advertising. Jason recently joined BFA as a volunteer writer and contributes by sharing his valuable experience and knowledge.

NYC is the hub for nearly 25 conservation resources working for charitable causes. If you are leading one such conservancy to manage the iconic Central Park, video campaigning is the best way to create awareness among New Yorkers.

While you have charitable work on one side, over 200,000 small businesses are anchoring NYC’s economy. With 66% of New York City households having broadband connections, digital marketing through attractive videos is sure to increase your business footprint.

Whether it’s a startup or a nonprofit agency in The Big Apple, engaging video marketing in NYC is ideal for exploiting the latest digital marketing trends. These reputed video production firms offer sophisticated services, getting your core message in front of your target audience via impressive videos.

Here are a few top reasons that will convince you to consider video marketing for your growing business in NYC.

Offers An Increased Conversion Rate

NYC is the world’s financial capital, with the largest investment banks, including Goldman Sachs and Morgan Stanley. However, even though large NYC based healthcare firms have made substantial profits since the passing of the Affordable Care Act of 2010, the sector does not show the same results as Wall Street.

But a video, with compelling content, on the landing page, can boost conversions into leads by 80%. This digital marketing option influences the visitor’s purchasing behavior, thus converting them into your potential customers.

The experienced video marketing companies create videos, which emerge as potent tools for increasing your business sales, even in an industry like NYC healthcare.

A Channel to Tell Your Story to the World

NYC is the nation’s coffee shop capital, with the highest per-capita number of coffee shops and per-capita number of “affordable” coffee outlets with high ratings.

If you have a coffee joint, video marketing in NYC is an apt way to make your story reach your prospective customer base. You can include your entire product and service lineup in one short video, giving you positive results, which is most likely impossible through other marketing tools.

Great for Your SEO

With about 85% of all US internet traffic surrounding the video, the content is 50 times more likely to drive SEO than plain text. And NYC is no exception, with 85% of businesses perceiving videos as a marketing campaign to rank their company on the first page of search engines.

A video production agency will create videos with the right titles and descriptions, relevant for better SEO. With a video on your website, the viewers will spend more time on your portal, indicating to the search engines that your site content is good. And most likely, the search engines rank your website well, turning videos into a useful SEO tool.

Mobile-friendly Advertisement

A recent study reveals that 80% of New Yorkers in NYC own smartphones, which is higher than national rates.

The majority of NYC residents spend time watching videos on their mobile phones, whether on the go or sitting idle. The NYC video marketing agencies come up with amazing corporate videos that can sneak into the viewers’ feed, making videos a great marketing move for your growing business.

Ensures Excellent Return on Investment (ROI)

With 98% of NYC businesses being small, these firms employ more than half of the city’s private sector workforce. However, managing financial resources is a challenge for small businesses in NYC.

Making video campaigns indeed involve huge costs, but the ROI is also quite promising. The adept video marketing in NYC offers brilliant ideas to create prolific videos that guarantee you excellent returns.

Captures People’s Attention

NYC’s restaurant industry had over 23,500 establishments in 2019, making $27 billion in taxable sales.

With fierce competition in such industries, it is vital to turn your prospective customers’ attention towards your products and services.

And so, the diligent specialists create well-produced videos, ensuring your ideas don’t go unnoticed, and your website visitors’ viewership converts into profitable sales.

Videos Are Self-explanatory

As of 2018, an estimated 400,000 New Yorkers worked in professional and technical services in the NYC area.

As a fast-growing business in such sectors, using visual aids is a fantastic way to describe your offerings. Videos are an excellent tool for conveying how your products work or what your services are, compelling your customers to purchase your company products.

The renowned NYC firms incorporate animations in videos to simplify things. Such a marketing strategy leverages the power of video on social media and is equally entertaining.

Final Thoughts

An ad in Times Square’s advertising space can cost between $1.1 and $4 million a year, with the ads receiving a staggering 1.5 million impressions day-to-day.

To make the apt use of such platforms in NYC, hire a reputed consultant. They will transform your business thoughts into a visually-appealing video, incorporating your firm’s vision and turning every viewer into a repeat client.

Ayesha Saeed

A happy mom, professional article writer, SEO practitioner, blogger, guest blogger & freelancer. She’s in digital marketing since 2018. She loves reading books and spend time with her family. Reach her on Email