Marketing & Advertising

A brand name is the face of your brand that represents the first image of your brand. The logo also plays a major role. But, if someone hears about your brand from another person, they cannot see the logo initially. It makes the brand name the most crucial part of marketing your brand. 

A good brand name is a critical element of any business. It allows your customers to remember your brand and make a place in their minds. Brand names must be attractive and functional. Let’s tell you all the qualities of a good brand name.

What is a Brand Name?

A brand name refers to a distinct name given to a product, service, or concept. The brand name gives your product or service a unique identity and enables people to remember you. Mostly, people associate a brand’s name with the product’s function. That is why choosing an appropriate brand name is vital. 

Brand names are of different types and decided based on your intention behind the name. Some names are descriptive, while others are acronyms. A few brands prefer abstract and emotive names, while some choose names based on origin. Each brand name is specific and stands for the product or service offered. Besides being attractive, a brand name should tell your customers everything about your brand in just a few letters.

Qualities of a Good Brand Name

Choosing a brand name can be challenging, especially when many are already taken. Yet, it is also relatively easy. Why?

Brand names are unique to the brand’s product, service, origin, and theme.

You can draft an entirely unknown name and still convey to people what your brand is about. Here are all the qualities you must consider while choosing a brand name for your product, service, or concept.

Unique

With many other businesses in the marketplace offering the same services as you, it is important to have a unique identity that distinguishes you from others. Brand names should be specific to your service, product, and the company’s theme. You might not want to go overboard with it. However, a little bit of personalization can make it easy to associate with you and remember. It is one of the important parts of brand positioning.

Easy to Pronounce

While you may want to have a unique name, the best brand names are easy to pronounce. An easy-to-pronounce and identifiable name are convenient for people of all ages. As a brand, you want people to remember your name without reminding them repeatedly. And isn’t that we all want? 

Should Portray the Product

One of the essential characteristics of a good brand name is how well it tells people what your brand is all about. Let’s say you choose a fancy brand name that is easy to pronounce, depicts your origin, and is attractive. But, it’s not a great brand name if it does not clearly indicate what your product is about. For example, you name a cleaning company, crystal. The first thought that would come to people’s minds is that it is a crystal or gem company. 

Attractive

Sometimes brand names can be unique and easy to pronounce but not attractive. In today’s time, it is all about learning to sell your product wisely because of rising competition. The first step to selling your products or services is selling your brand name. And a boring brand name is less likely to be remembered and preferred by young buyers. Think of a compelling name that also expresses the qualities of your product.

Adaptable and Extendable

You do not want to choose a brand name that suits one product only and restricts you. A brand name must be versatile, adaptable, and extendable. It would merge well with other products you wish to introduce in the future. Suppose you introduce a new beverage line of cold drinks and name it COOL. After a few years, you expand your business and plan to add hot beverages to the line. 

But, hot drinks from a company named Cool? Ironic, wouldn’t it be!

Positive Meaning

You may be surprised to know that sometimes brand names can backfire and leave a bad image of your organization. When choosing a name, make sure that it has a positive meaning and may not hurt anyone’s sentiments. The brand name should be politically correct.

Appropriate

Besides having a positive meaning, it should be appropriate for the product line and region and carry an appropriate meaning in all languages. At times, you may opt for a brand name that seems fine in your home country. But, it may not be appropriate when sold in other parts of the world. Make sure to do thorough research and avoid inappropriate names.

Legally Protected

Do you spend a lot of time deciding the perfect name for your brand, and another business pops up with the same name? It is terrible!

We understand that deciding on a brand name is not easy, and it requires lots of brainstorming, consuming quite a lot of time. 

After deciding on a name, it is a must to get it registered. If you do not get your brand name registered, you cannot stop anyone else from using it. And you will lose the unique identity of your brand.

The Bottom Line

The brand name is your primary identity and leaves a long-lasting impression on the customers. Branding is important in today’s competitive market. Make sure to choose it for decades. A good brand name must be easy to read, attractive, unique, adaptable, and extendable. It should also depict the qualities of your product, so more prefer your products over others. Make sure to trademark your brand name after you have chosen one to make sure no one steals it.

FAQs

How to choose the right brand name?

Choosing the right name for your brand can be an effort-taking process. Yet, it is crucial to find the best name. Brainstorming ideas is the first step in choosing a brand name. Pick a few concepts, use clear words, add unique elements and pick the one that resonates with your brand the most.

What are meaningless brand names?

Meaningless brand names do not typically have a proper meaning in any language. You may also say that they are improper words. But, sometimes, they are used as brand names to depict uniqueness. Lululemon is an example that does not have a meaning and is intentionally difficult to pronounce.

What are some great brand names?

Gap, Pepsi, and IKEA are among the most popular brand names. Gap gets its name from the style gap between young people and the older generation. Pepsi originated from “dyspepsia,” which means indigestion. Whereas, IKEA is a combination of the initials of the founder’s name, his farm’s name, and his village’s.

Imagine these scenarios: company essentials = 5,000 comments per month, bills payment = 2,000 likes per month; employee salaries = 15,000 shares per month. How easy life would be if these are possible, but the bitter reality is that we can’t convert Instagram engagements to pay for our bills or any other bill.

However, it doesn’t mean your engagements are useless. Improving your Instagram marketing strategy and making it effective can convert these comments, shares, and likes into sales. Yet before diving further into details, it’s crucial to understand the power of selling on Instagram.

In case you don’t know, more than 50% of Instagram users follow different brands. Around 500 million active users visit at least one brand per day. The same goes for other social media platforms, but Instagram has better potential than them.

Instagram is more than just a tool you can use to catch up with your family and friends. Most of its one billion users use it to communicate with their favorite brands, research new items, and purchase influencer-approved products.

Now that you understand how effective Instagram generates sales, it’s time to look at some of the most effective tactics that convert engagements into sales.

Use Instagram Automation Tools

Responding as quickly as possible to customer queries may seem impossible sometimes, especially when you’re out of business hours. Fortunately, some tools can automate repetitive processes, such as real-time responses to customers’ comments and messages.

You can provide relevant answers to your customers with these tools, even if you’re not around. Likewise, don’t forget to include destination links in your automated response that will redirect your customers to your site once they click it.

In addition, automation tools will help you become more efficient to stay on top of the growing and intense competition in the market. However, not all tools available in the market are the same. Therefore, it’s critical to choose only the best Instagram automation tool to help meet your needs.

Optimize Your Bio

Customers will visit your page if they want to know more about your brand. With this, the first thing they’ll see is your bio. Instagram bio is similar to your calling card; it’s brief and includes everything prospects should know firsthand.

A successful bio converts engagements into customers and generates potential prospects. However, it’s not easy to construct an effective bio that drives conversions and sales. In that case, you might want to look at the tips and tricks below for creating the best Instagram bio:

Use It To Target Ideal Users

Write a bio that discusses what your ideal audience would want to hear. It will help them understand your business more. Should they find your bio meets their interests, they’ll unhesitatingly click that ‘follow’ button.

Add Call-To-Action Statements For Your Link

When writing a call-to-action statement in your bio, let your audience know what’s inside the link in your bio. Here’s an example: “Check out our tips, guides, and tools below.” Moreover, don’t be afraid to use some icons and emojis to highlight your link and add a touch of personality to it.

Add Your Contact Details

Don’t forget to include your contact details in your bio to allow prospects to reach out to you in the manner you prefer. You may add your email address, website link, local phone numbers, etc. Here’s an example you can use: “PLEASE EMAIL ONLY, NO DMs: youremail@example.com.”

Set Up Your Instagram Shopping

If you have an E-commerce platform, you can use Instagram shopping to boost your engagements and increase your conversions. It will allow you to upload your entire product selection directly on Instagram. This feature lets viewers browse your products and make purchases without leaving the social media platform.

If you’re not satisfied, how about this: around 140 million users visit Instagram shopping every month. Therefore, you’ll miss out on the opportunities to increase your sales if you’re not using it. Indeed, it can help you boost your page traffic up to 2,000%.

Here are the simple steps to set up your Instagram shopping:

• Link your Instagram business account to your Facebook page.
• Then integrate your E-commerce website account and create a product catalog using Commerce Manager.
• Connect your product catalog to your Instagram business account and wait for the approval.
• Once approved, you may start tagging your products from the catalog every time you post new content, reels, or stories related to your products.

When people see your posts, they’ll see a shopping bag icon below. Once they tap it, tags will show up, and they can tap them again to see other details, such as prices and product names.

Create Reels

If you’re serious about converting your engagement into sales, you need to avoid repeating the same strategies. Instead, look for new tools and features that may generate better yields. One of the best examples of this would be Instagram’s Reels.

Reels work the same way as Instagram Stories. Both will let you add stickers, emojis, music, overlays, and other elements. However, Reels aren’t gone after 24 hours, unlike Stories. They remain on your profile permanently so that new followers may see them anytime.

On top of that, Reels have a 2,200-character limit for captions, giving you a lot of opportunities to produce educational content that encourages every viewer to engage.

Some tips and ideas to use Reels effectively are as follows:

• Show the reality of your business through behind-the-scenes footage, even if some may look bad. You may also show expectations vs. reality to garner more attention.
• Tell the story of your business and introduce yourself and your brand to everyone, especially to your new followers.
• Post educational content, such as tips, guides, etc. Make it as comprehensive as possible to keep your audience engaged.
• Release a sneak peek or teaser trailer of products you’ll be launching soon.

These ideas can help up your engagement and possibly convert them to sales. Try and test each of these ideas and see what will benefit you the most.

Final Words

Instagram is a powerful social media platform that can take your business to the next level. One of the purposes of using it for business is to improve brand awareness through engagements.

However, gaining engagement alone is not enough to boost your sales. Instead, mix the appropriate techniques and strategies presented here to convert these engagements into sales and transform your Instagram into a profit-making platform for your company.

Online marketing, commonly known as Digital marketing or e-marketing, has become the most rewarding marketing method as more and more people are making online purchases. According to Statista, 1.66 billion people shop online each year.

Considering the fast-paced life, a large number of people avoid going to stores to make purchases and instead like to buy online. To attract your online customers, you have to make the best use of online marketing. It not only increases online sales, but many people also walk to your stores to find more variety of the products.

Digital marketing has numerous benefits and helps boost lead generation, yet it also has some disadvantages. Let’s discuss the advantages and disadvantages of online marketing in today’s world.

What is Digital Marketing?

Digital marketing refers to promoting your business through online platforms to connect to potential customers. It includes various online channels like social media, web advertising, SEO, email marketing, etc. Digital marketing typically means text, audio, pictures, or videos generated digitally and surfaced on digital platforms to reach customers.

Advantages of Digital Marketing

Digital marketing is a swiftly growing form of marketing with innovative strategies being introduced now and then. It initially started with email but has now reached social media and websites to market businesses. But, do you wonder why companies choose digital marketing?

Global Reach

The most important benefit of digital marketing is reaching a global audience. Another report by Statista shows that 3.6 billion people use social media globally.

Let’s assume you install two billboards in the most populated city areas with one million residents. There are chances that around half a million people will see your board, and you will succeed in attracting a considerable number of customers. On the other hand, reaching people through digital media allows you to reach millions of people at once.

Using the right online marketing methods can help you familiarize millions with your brand.

Brand Development

Reaching more people and presenting a compelling image of your product makes you a credible brand. Online reviews by customers and blogs help other people recognize your brand, and you can develop a brand swiftly compared to traditional means of marketing.

Less Cost

All forms of marketing come with a cost (except word of mouth), yet the costs vary from one method to another. Installing billboards around the city costs a lot more than running an ad on Facebook and billboards are not considered safe in many parts of the world. You can connect to a large customer base by running Facebook advertisements for people with similar interests at less cost.

Easy to Setup

While you usually have to go to an advertiser’s office to get brochures printed or have vehicles run around the city with your brand’s representation, you can market your brand online without having to step out of the house. Set up accounts easily on social media or Google to start advertising your brand right away.

Measurable Progress

Online web analytics tools allow you to track your progress in terms of impressions, clicks and leads generated. Despite this, you cannot get exact numbers to estimate the progress of physical marketing methods.

Disadvantages of Online Marketing

Besides the numerous advantages of digital marketing, there are still some disadvantages.

High Competition

It is important to remember that online marketing is not only available for you, but people globally have access to digital marketing. They can use the same strategies and attract the same audience as yours. This leads to high competition in the market.

Time Consuming

Though digital marketing saves you the trouble of going out and meeting with advertisers, other aspects take more time than traditional marketing. Setting up advertisements and looking for strategies that stand out is not an easy task and requires effort. It requires extensive research to ensure that your online marketing works better than your competitors, which is time-consuming.

Reviews

Reviews can make or break a business. While positive reviews make you popular among the consumers, negative reviews have an opposite impact with a higher intensity. A potential customer might not trust a positive review completely, but a negative review on your social media page or website can make you lose a big client.

Skills Needed

If you are thinking of basic marketing for your brand to reach the audience and are not focused on making a big name, you can do it all by yourself. However, if you want to make your brand an eminent name in the market, you will need to acquire digital marketing skills or hire a digital marketing professional to boost sales fast.

Keeping up to Date

Technology is ever-changing, and you may wake up to a new trend every day. Online marketing relies highly on current trends as it allows you to make the best out of a hot topic and use it to your benefit. You might not be able to get significant results out of your marketing budget if you are not up to date with trends.

Why do people choose digital marketing?

You might wonder why people opt for digital marketing despite all these disadvantages and the need to be tech-savvy. Digital marketing has emerged as a quick solution to marketing needs when orthodox methods take more time. While it is time-consuming and you have to fight high competition, digital marketing enables you to reach more potential customers and is comparatively light on your pocket.

The Bottom Line

Like everything else, there are some advantages and disadvantages of online marketing. It enables you to take your product to a wider market but also restricts you if you do not have much knowledge of technology. Some people consider the advantages to dominate the disadvantages, while some feel otherwise. Depending on the nature of your business and the marketing techniques convenient for you, you can explore different digital marketing options and choose the one that suits you the best. Or, just stick to traditional marketing methods if you find them more beneficial.

Labels are one of the most prominent elements of branding and play a significant role in making potential customers familiar with your product. They provide information about the product, including the name, ingredients, and other features. Labeling enables the consumers to identify the product according to their needs and make a quick decision. 

Let’s tell you everything about the different kinds of labels and their particular characteristics provide enough details to the customer and make your product a leading brand. 

What is a Label?

Labeling displays brand name, logo, ingredients, and other pieces of information on a product. Labels can be in the form of paper pasted on the product or printed on cardboard or metal to act as a distinct identity. The sole purpose of the label is not to exhibit the name but to present facts about the product. 

Types of Labels

Most commercial products carry one of the four types of labels considering the details about the product required on the packaging.

Brand Label

Brand labels are the most precise and only display the Brand Name without any characteristics of the product. A brand label may include the name, logo, and trademark number of the brand. Examples include Samsung, Huawei, or other brands’ labels on the back of mobile phones.

Grading Label

The grading label depicts the quality or specific features of the sub-categories of a product. It eases the customer’s quest of looking for particular qualities. For example, you can find various kinds of milk; whole milk, low-fat milk, reduced-fat milk, and skimmed milk. They are known as grading labels.

Descriptive Label

Descriptive labels give away more item attributes than branding and grading labels. They show manufacturing details like batch number, production date, expiry date, product weight, use, instructions, and precautions or warnings (if any). 

Informational Label

Informational labels are more elaborate than descriptive labels meaning that they include elements like storage details, instructions about cleaning the gadget, or additional uses or recipes to utilize the product. Pharmaceutical packaging industries typically use descriptive or informational labels.

While all labels are used for different items, they all serve some common purposes, as mentioned below.

Purpose of Labels

Product Recognition

Putting a label on your product gives it recognition, and you can distinguish one item from another. For example, you may see two shampoo bottles in the grocery store in the same color; the absence of a label will make it difficult for you to choose the one you bought last time. Labels help people recognize your product among many others.

Product Information

Labels give all kinds of information about the product, such as the production date, expiry date, batch numbers, ingredients, directions of usage, etc. It avoids ambiguity and saves the consumer from the added hassle of finding product usage methods by other means. 

Product Assortment

Grading labels allow product assortment by enabling manufacturers to grade products in different categories for a particular set of consumers. A common example of grading is the availability of moisturizers for different skin types like dry skin, oily skin, or combination skin. Some brands also offer medicated moisturizers. The grading of these products makes it convenient for the consumer to select the product.

Product promotion

While the logos stay the same for long periods, labels may change frequently. The change of label is usually subjected to a new campaign launched by the company, alterations in the color scheme of the brand, or discounts offered. Product labels convey the discounts and offer smoothly to the customer and boost sales.

Regulatory compliance

Varying product categories have specific label requirements that the company must consider when selling in a country or region. The analytical reports must prove the information provided on the label to ensure providing safe, quality products to the consumer.

The Bottom Line

With so many different types of labeling to choose from, it is important to make the right choice among the different types of labels. Opt for a brand label, grading label, or descriptive or informational label in consideration of the regulatory requirements and needs of the product. 

If you need a criminal lawyer, Sydney has no shortage of firms to choose from. However, not all criminal law firms offer the same services. So, what should you check when choosing a criminal lawyer? Here is a list of five services that Sydney criminal lawyers offer.

1) Bail Applications

Bail is the security given by an accused person to secure his release from prison until trial. If you have been arrested and charged with an offence, bail applications can be made in court on your behalf by a criminal lawyer Sydney has for hire.

A criminal defence solicitor may make this application through the police station where you were arrested or at the Magistrates Court, where your case will be heard.

Bail applications can be complex, and it is essential to have an experienced criminal lawyer by your side who understands the law and can make a strong argument on your behalf.

2) Criminal Law

The average criminal defence lawyer salary in Sydney, New South Wales, is AU$71,216 per year. There are many expert lawyers in Sydney.

Criminal law relates to crime. It covers a range of offences, from minor traffic violations to serious crimes such as murder. If you are charged with a criminal offence, it is essential to have experienced Sydney criminal lawyers by your side who can advise you on your legal rights and represent you in court.

You may also be charged with a criminal offence if you do not follow the law, such as driving without insurance or failing to pay taxes. Your lawyer will explain what charges against you mean and advise whether any action should be taken by yourself or another person involved in your case.

3) Traffic Law

Traffic law refers to the laws governing vehicles on public roads and highways. It also covers speed limits, parking fines, driving offences, alcohol consumption while driving, and other traffic-related violations.

Your criminal lawyer will be able to advise you about them all. You may need legal advice if you are charged with a traffic violation or involved in an accident that resulted in severe injury or death.

Sydney criminal lawyers also offer advice on dealing with police during a roadside stop and can assist if your driver’s license has been suspended.

4) Drug Law

Drug law refers to the laws governing illegal substances. Australia’s state and territory governments control most drugs under the Misuse of Drugs Act 1975 (Cth). However, some states have drug laws that differ from federal legislation.

If you have been charged with a drug offence or other criminal act, such as possession of drug paraphernalia, your criminal lawyer will be able to advise you on the best way to plead and represent you in court. They will also have a wealth of knowledge about the different types of drugs and their effects, which could be beneficial if your case goes to trial.

Final Thoughts

A criminal lawyer is a person who specialises in defending people charged with crimes. They will be familiar with the law and how it works, so they can help you understand your rights and responsibilities under Australian law.

Contact criminal lawyers in Sydney today if you face charges relating to drugs or other offences.

Marketing is the heart of the business. No matter what you deal with, you need to bring about brand awareness so that your business can thrive. With e-commerce being the dominant sales platform, you need to make sure that you focus your marketing efforts on more digital media. Marketing teams with a documented strategy will likely be 300% more successful. Also, 34% of marketing agencies create their own graphics.

These statistics are compelling enough to want you to hire a digital marketing agency in Sydney for your promotions. The Believeadvertising agency is one such company that can design a successful marketing campaign.

In this article, there are five top services you can find with a marketing agency.

Strategic Planning

Strategy is the first step your marketing agency should take. They need to plan a campaign specific to your business requirements. To do that, they have first to understand your business, the target segment, and your budget. They will draft a plan that targets your particular customer base based on these.

The strategy will include a one-time launch plan and a consistent marketing effort that lasts up to a year. The project may also need to modify based on the market dynamics.

Digital Branding

Digital marketing is your go-to in the present scenario. Because COVID-19 pandemic, online sales grew by 23.3% in April 2020 alone. With customers switching to e-shopping, your brand’s digital branding is highly important. A reputed marketing agency will ensure that they make your digital presence felt.

Original Content Creation

A one-time hit will not sustain in this dynamic business environment. You need to deliver content regularly to ensure that users are engaged with your brand. Your content should cover all digital platforms. Therefore, it should contain blogs, e-books, social media posts, videos, images and webinars. A marketing agency will help create fresh content that aligns with your business goals.

Publishing

You need to post on social media at least once a day and send promotional emails at least thrice a week. Marketing agencies assist in publishing content on various platforms based on the initial strategy. They also offer real-time social media monitoring to avoid clashes between scheduled posts and topical events. When you post regularly, it also helps you rank better on search engines.

Analytics

One of the essential services that a marketing agency can provide is an in-depth analysis of your engagement, CTR, conversions and traffic. These statistics are what allow them to check the effectiveness of their plan.

If they find that the strategy is not as effective as it should be, they can tweak it to meet the campaign goals. They act as a social listening tool that helps identify trending hashtags, the latest topics and hot discussion subjects. A marketing expert will ensure that they analyze the various statistics and adjust to their marketing strategy as they go.

Having an in-house marketing executive can limit your branding reach. Hiring a marketing agency can open up a lot of avenues for your branding efforts. These agencies bring expertise and the know-how that can help skyrocket your campaign with their industry expertise.

Marketing and sales are an integral part of any business to make sure that the product reaches potential customers and compels them to buy your product. Besides advertising, sales promotion is a sales technique that takes the product to the customers instead of bringing customers to the product. Sales promotion is one of the most popular sale methods used globally to keep dealers and customers engaged with the brand.

If a brand does not utilize sales promotion techniques, it may be lost among hundreds of other products. There are numerous objectives of sales promotion that eventually aid to more sales.

Attracting new Customers

One of the techniques used in sales promotion involves giving samples to the customers. When customers are unsure about buying a product and receive samples, they believe that the brand is so confident in its quality that it does not shy away from offering a chunk of the product for trial. By offering samples and discounts, sales promotion basically focuses on generating a new customer base and building a brand on the trust of loyal customers.

Introduction of New Products

Introducing new products into the markets is among the most challenging and risky tasks, both for the brand and the dealer. If a business decides on introducing a new product or service into the market, convincing the dealer to display the goods is a huge task. Most dealers do not want to risk their clientele by offering products they are unsure about. Offering samples and discounts to the dealers can lure them into putting up your product for sale initially before it gains a place among other products.

Staying in Limelight

Have you seen your previous-favorite spice brand offering “buy one get one free” and resisted buying a set?

We understand that it is not easy to resist such offers, and the brand knows that. When they observe that the products are not as popular as before, such schemes are introduced that excite the customers and add to sales. They could be discounts, additional offers, or extra samples of other products. Targeting your potential customer base with the right kind of offers can help you achieve this objective of sales promotion.

Enhancing sales in existing customer base

If you think that sales promotion activities only help gain new customers or introduce new products into the market, they help retain old customers. Some schemes like getting a new bottle of oil on submitting two empty bottles or receiving coupons on spending a particular amount on an item can help keep your old customers attached to your brand. Sales promotion enables you to improve sales even with the previous customers without engaging more.

Increasing off-season sales

It is common to find an expensive refrigerator at a discounted price in winters or a premium electric heater at reduced prices in summers. While you may think, “what’s the need for low prices in seasons of low demand?” it is quite important to keep the products running.

Many products like air conditioners and heaters are seasonal, and the sales sometimes drop a lot in seasons of low demand. To ensure that the product maintains stable sales throughout the year, many companies offer discounts and coupons on purchases.

Increasing brand awareness

You may often come across an absolutely new brand offering samples of their product at the supermarket and convincing you to buy their product. One of the objectives of sales promotion strategies is to increase brand awareness among people and make them accustomed to their brand. Increasing brand awareness ultimately adds to their sales.

Making consumers switch brand

If you are a new brand in the market, brand awareness acts as a part of sales promotion to enable people to switch from their current favorite brand to yours. If your promotional activities reach the right potential consumers, they will most possibly shift from the brand they are using to switch to yours. However, it requires extensive marketing along with sales promotion to achieve this objective.

Encouraging B2B Sales

Some businesses are more inclined towards B2B businesses than B2C, requiring more effort than the latter. Most businesses would not want to change their old source and purchase a new brand in bulk. Sales promotion strategies allow businesses to engage wholesalers by offering some extra material at the same price or giving samples and gifts they can use. Encouraging B2B sales through sales promotion is one of the leading strategies to promote relationships with other businesses.

Stabilizes sales of slow-moving products

Sales promotions are widely adopted as one of the last resorts before discontinuing a product. If a brand observes continuous instability in the sales of a product that is not generating enough revenue, incentives and samples or discounts are offered to dealers to attract customers and present the products among the top choices. Many dealers only agree if the products are up to the standards. This way, sales promotion can sometimes give life to a dying product.

Eliminating the risks

Another objective of sales promotion is to reduce or eliminate the risks consumers sometimes associate with the product. You can give them a guarantee or offer to buy one get one free offer to attract them and ensure that they are getting value for money and their money is not wasted. This helps eliminate the risks associated with the product and improve sales.

The Bottom Line

With increasing competition, using techniques to stabilize and improve sales is inevitable. Sales promotion is one such strategy that allows you to bring the product to the consumer without looking for it. It ensures the product reaches the right potential customer base, and once objectives of sales promotion are met, they contribute significantly to sales and brand awareness.