Marketing & Advertising

It is concerned with the system of marketing institution through which goods or series are transferred from the producers to the consumer. A larger number of products do not reach the consumers directly, there is an indirect method of dealing between producer and consumer.

A channel of distribution for a product is the route taken by the title to the goods as they move to form the producer to the ultimate consumer or industrial user

A channel always comprises both the producer and the final consumer, as well as all agents, merchants and middlemen involved in the title transfer.

The channel does not include firms such as high ways banks, insurance companies and other middlemen institutions which perform marketing and advertising functions but play no prominent part in negotiating purchases and sales.

A channel of distribution is also called a Trade channel

Traditional Approach

This method of selling is the most important of all distribution channels. Small producers, wholesalers and retailers find this channel the only economically feasible choice. This is also known as the “Traditional” channel for consumer goods.

Sales by producers to retailers have become even more common as the scale of production has increased. This method of selling is employed largely by making a lawful contract for the automobile industry and by other producers who sell large quantities on contract to chain stores, mail-order houses and other large retailers.

Usually, Contracts are made directly between the purchaser and the producer without the intervention of a salesman who calls regularly.

Some producers sell direct to end users, with no middlemen involved. This type of operation is found more frequently in the marketing of industrial and some agricultural goods and services than in marketing to domestic consumers. Door to door selling and mail order, however, are examples of direct consumer marketing.

If production is on a very large scale, manufactures may be able to operate their own retail shops. Producers own shops are familiar in a number of retail fields, including shoes, food, clothing, varnish, furniture, paint petroleum and diary products.

This channel involves intent on the part of the producer to bypass the wholesaler. It is sometimes employed by producers who manufacture large quantities of product. This method of selling is used by some manufacturers in several industries i.e. drugs and groceries market.

Small producers prefer to use a manufacture’s agent, selling agent or broker who in turn go to wholesalers who sell to small stores.

Many producers often use agent and middle man to reach the large scale retailers. A manufacturer of a glass cleaner selected a food broker to reach the grocery store market, including the large chains.

SMS Marketing has been very famous because it delivers your message in cents, You can easily advertise your product to numberless people who you even don’t know and can’t reach too.

Most of the businesses practice it. SMS marketing has many advantages to it. More than 97.5 % of messages are opened with 05-10 seconds of receiving.

B2B SMS Marketing – The Necessity

Businesses are not practicing it as much as they should yet it is necessary for every business. We receive many Marketing SMS on daily basis promoting their services & products like insurance, internet, school, mobile phones, shoe, computer, laptops and others.

Being in B2B or B2C– do you receive SMS promoting product you need in your business or household general stuff? These products are consumer products in general; they are not specified to businesses only.

Why Business don’t use SMS Marketing as Advertising tool??

Most probably either they are not familiar with potential customers or don’t have their contact details. Firstly you have to collect contact details of prospects to market then you have to advertise your product and wait to see the Advantages of Advertising. B2B sms marketing will boost your sale & company would be familiar in your customers.

How to Target Customers in B2B SMS Marketing?

Targeting B2B customers was a tough job in past but today it has been very easy with its limitation. Your product is used in industries lets assume machinery oil.

Most practised Selling Approach is having an office or shop in a related market and wait for customers or going to them with samples.

How about pre-introduction?

Do you want to Introduce your product through SMS to all those customers you can’t easily approach like in other cities or industrial zones far from your office?

Try approaching them via SMS.

Hopefully, they will call you. It would be a good decision – if you take it.

To target industries, you can simply purchase trade directories like Chamber, Yellow pages & Associations or download listings and copy business information from online available listings

Beneficial Tip: Submit your business details at our specified Business Directory.

Once you have gathered the data you can collect mobile numbers from each page/ Webpage. Start Sorting

The Right Target in B2B SMS

You must target before sending messages. You have collected B2B customer, you used your own number for B2B SMS Marketing.

Still, you don’t see an increase in your sales or number of the customer?

Well, if your product is good, your price is reasonable, your services are competing & you hired Good salesman too.

Still useless, Awwhh what do I do now?

Step one what is your product & where it is used in industries?

Who is My Target in B2B SMS Marketing

You are selling coal, mechanical parts or rubbers.

Try finding answers of these questions.

• Question 1: Who is there to target?
• Question 2: Who can approve or disapprove your product?
• Question 3: Who is going to use it? All these are to be targeted.

Lets say your short message service campaign ran smoothly & you sent 10K sms to industrialists or business CEOs & Directors, only these maybe their in listings.

Still no results?

Think Why?

Most of the big businessmen even don’t know minor products used in their factories.

They only know major ones like the generator, raw material, main machinery parts infect they always focus on their Selling.

You need to target the right potentials to make your effort fruitful. It is you who can observe it better.

You have better answer, what who is going to influence your sales. In general assumption I may help you with example of bearing or bush.

• Answer of 1st question is Purchase Manager & Purchase officer.
• Answer of 2nd question is Purchase manager, Production Manager & Maintenance Manager, Mechanical in charge.
• Answer of 3rd question is It is Machine so it’s operator, manager of this department *mostly production or Maintenance or Mechanical Manager.

Which Number to use for SMS Marketing? – Your own

For this campaign in B2B SMS sending. You must select your own business phone number or someone’s number who can talk on your behalf with full product information.

SMS marketing campaign will benefit you in several ways. If you received a marketing message, do you save all numbers? Definitely you don’t, it is hectic to pick or copy a number from sms as compared to saving message sender number.

Why I send messages from my number?

Reason One

Whenever we receive a text message. We make our first glance number or sender.

Reason Two

If we are interested in product, most of us call right after receiving sms. It shall be convenient to call.

Reason Three

Customer will assume you small or seasonal business. If you keep sending messages from different numbers or even from another number you don’t keep with yourself.

It will give a bad impression on your customer if you phone is not answered or found switched off.

Reason Four

In modern era we have smart phones most of us don’t delete messages, they stay in our inbox and backed up too. Whenever we open sms inbox, messages are being displayed with names we have saved, our message will be number. It will give your prospect a reminder of saving your details.

When I should send messages?

If you Observe both pictures. Both are educational institutions, the first one is sending message with reasonable gap between messages but the second one sending with nearly no gap.

Actually it is because they offered special classes but it is hectic.

So, understand your business psychology by targetting in effective way.

First. If they are getting disturbed they shall surely avoid you instead of working with you.

You must take a lot of care while deciding when to message.

See my reply to frequently message sending institution.

Time to send Messages

Usually, in the morning everyone is busy in setting their work and at evening they are ready to rush home. The rest of time goes in working.

So when to send message? The best answer is you can send them messages 11:30 to 3:00 and still the best is right after lunch time.

Greeting SMS

You can send the message to your prospects on occasions like Christmas, Christmas, National Days & others.

The Right One

Business Finance Articles wishes your a very happy Christmas

The Wrong One

We share knowledge, Happy Christmas

Right Message

May all your wishes come true, Christmas is a day of blessings – may they cover you. Regards

Wrong Message

The house of industrial belts wishes you a happy Christmas

Top Benefits of SMS Marketing

Instant Delivery

Your message delivers within seconds. Reports suggested that message delivers in 07 seconds.

Saves Paper

Company bears extra costing for papers, printing & delivery through courier too.

Open Rate

As told above, most of the messages are opened within seconds of receiving.

Focused Message

Your message is focused to the campaign, Only right information is sent to buyer.

Time Saving

It saves your time and buyer time too. Company & Customer both do not need to visit each other for information.

Forwarding Option

Even if your message is not delivered to right person. Receiver can forward it to related person.

Message Storage

Short messages can be stored for long time to re-read on need.

Worldwide | Nationwide Delivery

Your buyer can be reached wherever they are in country or world.

Less Costly

As compared to Tele-Marketing or Faxing your client. Your message is cheaper.

Wrapping Up

Conclusively you should go with sms marketing. It is far better than other sources of marketing. There are lots of companies who can perform this task for you.

You can also use your name as sender i.e., called Cooperate messaging and Branded Messages.

Take a better and timely decision to rock in business.

Salesman Qualities – The best ones are not learned in school or University. Qualities of a Salesman are skills learned in the field, sometimes senior guides you to apply specific tactics, or sometimes discussions with prospects create a need to learn those skills. Everybody can sell but not everyone is a salesperson & If everyone is a salesman, not every salesman is a good salesman. Studies distinguish Salesmanship & Selling.

Top Skills of a Salesperson

Salesman selling Traditional & Moderns approaches mixed with interpersonal and intrapersonal skills are still important and valued by HR professionals. The ultimate goal of the organization is to make a profit which they do through different kinds of advertising. This selling concept of marketing isn’t enough in the competitive market; even if you understand the market, it is not giving the desired result yet these advertising strategies are beneficial to some extent.

These modern tricks include Facebook advertising, Instagram, email, SMS marketing, and multiple others platforms but all of them have not still replaced the importance of salesman. All others can communicate to the client under predefined limitations but a good salesperson can do something extra sales approaches.

Traditional Sales Approaches	Modern Sales Approaches
Canned Sales Presentation	Parenting Sales Approach
Response Theory	Relationship Selling
Selling Formula	Value-Added Selling
	Consultative Selling
	Team Selling

He Can do it

A good salesman must be an expert in the field with vast product or service knowledge, their production & techniques, after-sales process, product life, its competing features, long life, goodwill in the market, feedback from existing customers, and of course, should have good reading, writing and speaking command in regional language. This may be learned through proper training channels within or outside the organization if you don’t take training – It is just like you are frying potato (fries) in water.

Example

Consider you are selling a smartphone but you’re unaware of the latest updates in Android, Windows, or Apple versions. For example Android – you are selling android 4.4.1 and 5.1 have been launched in the market.

How will you respond if a customer asks you why he should buy 4.4.1 instead of the latest 5.1? The salesman should be aware of the Market.

Honesty towards Profession

The first and most important skill of a salesman is, to be honest with the profession. In order to establish the goodwill of the firm, he must be honest and sincere in performing his duty. There is no place for a dishonest salesman in any business.

He Knows

Sales jobs are one of the toughest jobs in the company, selling is incomplete without a salesman effort. The salesman should always consider the customer’s psychological approach, what your customer actually wants. what is the customer’s value? what would be the reason for the customer to pay you for a specific product? A lot of questions are in mind before the presentation. Understanding your consumer is the only key to boosting sales.

Example

A guy is interested in Professional Photography and wanted a DSLR camera. You are trying to convince him to buy a smartphone from your company with 13 megapixels camera for professional photography. Does it get successful?

He Wins

The best ones are incomplete if you don’t win consumer trust. Being a salesman you must have a style to win customers’ confidence. You must convince the customer that you have the product which actually fits its need.

Example

Suppose one of your customers is planning to buy a cycle for losing weight (psychological approach), now it is easy for you to sell Indoor Treadmill. You can convince him by comparing Cycle with Treadmill. “Remember customer need is losing weight”

1) it is indoor, you don’t need to spare time for outdoor cycling. You can do it anytime.

2) All your family members can also do it at home, running will boost their stamina.

3) It is inclined, you can run like climbing hill & burn more calories than road cycling.

Often we are attracted to some strangers in our life for no reason, no feelings, no affection, or affiliation. We just like them, did we ever think about why we are liking a stranger? At least I did, did you? Remember someone and think for a second. I shall clear it in the end.

Dependability

The successful salesman should have the capacity of dependability. It keeps winning the hearts of both customers and employers. A dependable salesman will remain loyal to the firm. Thus he will be sincere in his approach to the customer with a view to increasing the volume of sales and enhancing the firm’s reputation.

Self Reliance and Persistence

Another notable salesman quality is the ability to convince prospective customers with persistent efforts. In order to adequately satisfy customers’ demands, he must be a man of self-reliance. He should have perseverance and determination.

Convincing Style

Effective Communication skills play important role in business, A good salesman should adopt a convincing style in order to win a prospect’s confidence. He must persuade his prospect that the specific product being sold will best fill that need.

Sticky Profession

Consistency is an important quality, in fact, one of the top Qualities of a Salesman. A good salesman should be passionate, energetic; goal-oriented and keep working hard & harder to achieve goals.

If the prospect is not convinced in the 1st meeting, 2nd one, and even after many times and the salesman has faith in the product & himself too, it shall finally motivate the customer; All is well if ends well. A good salesman is always Persistent in Personality & Honest to the Profession along with Honesty to the Clients. Dishonesty leads to failure. Sincerity will increase company sales and the hearts of both Employers and Consumers.

Latest Information

A salesman must have up-to-date information in regard to quality, nature, description, prices, and importance of the dealing products. He should also have knowledge of the potential market, the organization of his firm, and the taste of his consumers.

Sociable

He should be social. Every relationship in the world depends upon courtesy, even husband-wife gets divorced if there is a lack of understanding, courtesy & mutual benefits. Once I read that courtesy infield is like fuel to the vehicle.

Politeness wins the heart and extends the social circle. We like to sit with our polite friends, and the same is for customers. Meeting different people will improve your confidence, your views & abilities. A person who cannot make friends, how shall make customers? long-term customer relations?

Impressing Personality

If you remember I was asking you to think of strangers you like, why did you like strangers for no reason? Don’t worry if you couldn’t find the answer within you. It is their personality, the way they dress up themselves, the way they walk, sit or stand. Their gestures, postures, hairstyle, beard, sunglasses, lenses, necklaces, wristwatches, suit color, shoes, and many more things. If you are going in a sales job, work at yourself first.

If you ask Difference between Salesmanship and Selling, most of them will be unable to distinguish and answer. Salesmanship & Selling in general are considered the same thing. People say Salesmanship is selling but actually they are totally different in Business terminology.

Difference between Salesmanship and Selling in Broader Perspective

SALESMANSHIP	SELLING
Refers to convincing Customer	Refers to transferring the ownership
It is an Art or Technique	It is an Act
It’s Primary Function	It’s a secondary function (after primary)

Selling is a Process

Selling is the process of transferring goods or services to the buyer in return of money or something else by Registered Business. On the other hand, Salesmanship is actually the way you convince your prospect with logic, arguments and product features to buy it from you and not from other suppliers.

Example 

You being a salesman came to me for selling a laptop. I already have one that means I simply don’t need it. Now you start introducing me your company’s laptop features, its hard drive, combo drive, registered window, camera, wifi, blue tooth & long battery backup, warranty or guarantee.

After long healthy presentation and discussion, I buy your laptop and pay you cash. Paying cash and receiving laptop is selling and everything before paying cash was Salesmanship.

Salesmanship is a Technique

Salesmanship is technique, learned skill, from experiencing different selling approaches. It is complicated process that needs the effort to get command on it. It cannot be performed easily; it also requires field experience to sale, and Selling is a simple process that even kids can perform.

Example

In a sales job interview; interviewer asked the applicant to sale refrigerator in the winter season in cold areas of country and heater in summer in hot areas of the country.

It seems impossible but it is salesmanship. Usually, you go out buying a mobile voucher, you simply pay to the retailer and buy.

Did he/she ever try to convince you for buying a voucher? Absolutely not but Salesman always does, remember your meeting with insurance policy seller.

In the above example, salesmanship was performed by the first salesman who motivated you to buy his company SIM card and TV Commercials you watch.

The Answer

Conclusively, Salesmanship is primary or 1st phase or foundation. Media is power in this era, TV Ads, Billboards, SMS marketing do salesmanship for the companies, it influence and build up your mind for buying it.

They pay heavy amounts to Advertising Agencies

In conclusion, We got to know that selling is impossible without salesmanship i.e., selling needs salesmanship but salesmanship doesn’t need selling. It is simply convincing prospect, everyone is selling but not everyone is Salesman.

Salesmanship is AN art of influencing another person for the item of persuading him to shop for specific product. it’s going to be thought to be the method of winning the confidence of shopper. per WHITEHEAD.

“It could be a technique of reaching at a standard purpose of view with the prospect in reference to the desirability of same, article, service or thing.” Sales Acquirement or salesmanship can also seek advice from convincing a client by sure technique and he’s very persuaded for purchasing a selected product.

Importance of Salesmanship

accomplishment helps to make demand for brand new merchandise or new brands. It influences to vary in patronage from one supply of provide to a different which ends concentration of purchases of specific product.

because it wins the buyer’s confidence therefore it helps to create regular and permanent customers.

The one who is engaged in convincing the general public desirability of a particular product is named salesperson. He informs the shoppers concerning utility of artifact with a read to as well as him to shop for the products.

He establishes the products can of firm within the market. that the sales volume could simply be accumulated.

He perpetually observes the style, taste, like and dislike of client and informs the producer concerning heir alternative.

He helps to determine shut relationship between the manufacturer and client.

As planning is highly valuable in any successful venture of one’s life, it is equally an essential feature of ineffective message designing for business people. A written message that is not planned never gets the desired result rather causes miscommunication and brings loss many times for a business organization.

In view of advanced office technologies, the need for careful planning for writing messages under principles of Effective communication has enhanced. As companies are expanding globally more than locally, it is generally considered essential to prepare the business message thoroughly.

Five Principles Of Effective Communication

Parts of Process	Questions to Ask Yourself
Identify your purpose	Why are you writing?
Analyze your audience	Who are the people?
Choose your ideas	How to Tell?
Collect data to support your ideas	What to Tell?
Organize your message	Adjust the Message

Identify Your Purpose (Or) Determine The Objectives

The first principle of effective communication in an organization is to know the reason behind it. Unless a message has a clear purpose, it cannot elicit the required response. Think, if you are not clear about what are you conveying then communication can be successful for you. A company’s written communication influence the public image of the company.

The objective must be determined in the writer’s mind if it is to be successfully conveyed to the mind of the readers. Whether your message is informational or persuasive as sales letter or you seeking an overt response or conversion one, the things must not be vague to follow for the readers.

Analyze Your Audience

The more as a writer you know about your readers, the more you will be able to frame your message to get desired response. As a business executive, you communicate with people of different cultures and countries, you must try to have maximum knowledge of your reader’s qualities. The characteristics of the readers or audience that we should try to analyze before designing a message may be the following:

Audience Expertise

How much do the various receivers know about the topic? When written and readers possess the same degree of expertise, problems in achieving understanding would be minimum. However, as a writer, we should try to judge the professional expertise of the readers for successful communication in business life.

Hierarchical Position

is your message being directed at a subordinate or superior level? If a subordinate, that person will have little choice about accepting the message. If a superior, how re-mailers superior with you and your work? We should be sensible enough to know and feel the situation while framing the message.

Audience Age

You should aware of the maturity level of your audience if you wish to make your message interesting for your receivers. Some topics are meaningful and inspiring for young people but not for aged professionals, hence we should consider the age factor.

Educational Level

Effective communicators always know about the educational level of their receivers. The writer or speaker who is easily understood is most likely to get a quick response. Designing your message using the 7 C’s of communication will add more value to your message.

Occupation

language and occupation influence each other. That’s why the knowledge of the occupation of the receiver will help you to convey your message to them. As long as you limit the use of jargon to the receiver that shares their occupation, the process will be useful for all concerned.

Moreover, we must know the communication principles of the country of the receiver to whom we are writing.

Choose your ideas

Always concentrate on making as many ideas as possible on the subject you are writing, only then you can edit and select the most important ideas based on objectives and audience. Generally, ideas depend on the type of message and receivers. For example, the Director of Human Resources asked Pam MacDonald to report on whether their bank should become involved in providing daycare for the children of employees.

 She generated the following ideas:

• Effect on maternity leaves
• Recruitment
• Turnover
• Development of children
• Morale
• Productivity

Collect your data to support your ideas

You must collect sufficient data to explain and support your major ideas. All the necessary materials including facts and figures, the specific company’s policy and procedure, names, dates, broachers, and sometimes product samples should be part of your data collection. Insufficient data may not bring the desired response from the receiver due to a lack of understanding of your message from the real perspective

Organize your Message

The order and organization of ideas are as important as the ideas themselves. Scattered and disorganized materials may be more complex to follow for the receivers, becoming a cause of confusion and embarrassment for the readers. However, drafting a message is a different job in different cultures. Overall, the organization of the message will give the final perception of the sender’s mental filter and caliber to readers. It will definitely influence the company’s credibility with the public.

With the help of effective Communication Skills in Business, owners can change the market entirely. They are able to design a good message that brings their expected results. However, it is a very complex affair to give a scientific definition of communication due to its scope and levels. However, many writers defined communication according to their own knowledge and experience.

To know the subject, it is necessary to have a certain definition in our mind about it. The Oxford Dictionary definition of communication is “To make something known to others”

Definitions of Communication

• “The process by which messages evoke a response”
• “Communication is a mutual exchange of facts, thoughts, opinions or emotions”

Generally, communication involves at least two persons or parties to complete its process by exchanging the messages, written or oral, verbal or non-verbal. Communication takes place when the message is received by the other person.

It is not received, there will be a response and therefore no communication “For effective communication a message must evoke the desired response.

Benefits and Importance of Communication Skills in Business

Former chairman of General Motors Mr. T. A Murphy says:

“The one common denominator in business and management is people and relationships with people. Message-designed principles of Effective communication can make the difference between success and failure, or at least it can determine the degree of success.”

Communication is equally significant to the organization and to the individual. Regardless of the type of organization in which you work now and will work in the future, It highlights the benefits of effective communication skills.

Communication extends across all areas of business including functions of management, marketing, finance, and social positions. The modern style of business has enchanted its significance as an auricle skill for the individual and organization alike.

Advantages of Effective Communication Skills in Business

1. A prominent feature of a good personality
2. Essentials Pre-requisite for good job and promotion
3. The significance of communication and new global market

Importance of Communication in Business

Communication is Most Demand Job Skill for Future

Professional skills are the basis of successful business life and communication skills stand unique among them. The canopy of communication prevails over all the business and social activity.

The art of speaking well and writing well is definitely the essence of leadership and management skills.

Communicating as various surveys about the important professional skills remained at top of them. It affects the decision-making in an organization that is crucial to achieving certain goals.

The judgments, decisions, and efforts put forth by employees determined to a large extent the profitability of a business and communication skills bring them to the scene to get them implemented moreover, its utility in the cultural context is equally significant for an individual and organization. Briefly speaking communication gives language and style to the people and organization and enables them to meet their goods and continue to exist.

Communication is Life Blood of Every Organization

It is truly said that communication is the blood that’s running in the veins of every business. If we work upon the structure and mechanism of businesses then we feel that business activity is impossible with and communication, because every industry consists of a group of people who interact and react throw a medium of communication.

Managers daily exchanges information, business ideas, plans, make decisions and agreements, which is impossible without communication.

Hence, no business can succeed, build up goodwill and win customers without effective communication, few companies also train their employees for 7 C’s of Communication because it is required for both internal and external affairs to run a business firm.

Internal communication helps to increase jobs satisfaction, safety, productivity, and profits and decreases absenteeism grievances, and turnover. It consists of downward upward and horizontal communication with their respective rules for the successful functions of business ventures.

External communication is mainly concerned with the messages to persons outside the company. It has a far setting effect on its reputation and ultimate success. They write letters, proposals, reports, telephone calls, or personal conversations to win a customer, create a desire for a firm’s product or service.

Advertising is the most strutted type of external Communication, we may soon realize that advertising channels are the bridges throw which an organization accomplishes its goals.

Time is money is the slogan of modern hectic life. We spend most of our time in communication in an office writing, speaking, and listening. Time factor in overall communication costs.

Poor Communication can cost an organization time and money therefore now strong multi-national companies train their employees business communications skills training to communicate effectively in business life.

Efficient and effective communication skills in the workplace save time and money for organizations increasing their productivity and profit.

On the other hand, unclear, incomplete inaccurate, and unduly long or late messages will cost a company heavily compiled with the loss of public image. So, ineffective messages that confuse the customers are more expensive them effective ones because they destroy company credibility moreover, poor messages often required several additional explanatory messages which will further add to the communication cost.

In view of the above discussion, we can say that efficient communication enhances the profit and productivity of the business organization.

Communication Skill is Prominent Feature of Good Personality

Effective communication places a key role in personality development in any field of life and remains significant in professional life. There are also other aspects of a personality like a stature, Social, entrepreneurial skills but communication skills give the exposure to his capabilities utilize them in professional affairs.

A person who can speak well and write well has definitely an edge over others no matter what social or professional positions he or she has. Communication determines the worth of personality and tells what really lies there in an individual.

Nobody can judge the caliber of a person if one remains silent or there is no exchange of ideas or importance between them because the way of speaking, the words used, and the style expose the real person.

“If one has the strong shell of communication, he will be the most effective person in social, practical in business life. The people who speak without hesitation and write fluently generally lead the organizations only because of their communication skills”

Essentials Pre-requisite for Good Job and Promotion

Business leaders frequently mourn the lack of communication of skills among many university graduates. The ability to communicate stands high among other attributes that employers seek in all potential employees. In a recent survey, the employers declared communication skills as the skills they most preferred in job applicants, while leadership skills came in seconds.

If one can effectively communicate one’s knowledge, ideas, and proposals to others to need or should receive them, he or she will be most probably considered the ideal one for any job position offered.

Nowadays when we look at the newspapers page of job-advertisement, we generally find that communication is a primary requisite in many carriers, such as customer relations, labor relations, marketing, management, sales, and teaching.

Communication is the most sensitive aspect of any business venture which makes or mars the prospectus of success. Companies and individuals daily pay the price of problems caused by a lack of communication skills.

For example, the receptionist who did not listen carefully to the inquiry for business lost a chance to grow the business and the company had to suffer for their miscommunication. Therefore, now employers read rank effective communication high among others professional skills. Moreover, communication skills affect promotions during a job.

The Significance of Communication and New Global Market

As the horizons of Business life are expanding and the world is shrinking in a global village, the importance of business communication is increasing in this phenomenon. W.T.O.

Is connecting the business worldwide. Now the business professional must be aware of cultural diversity if they wish to become competent in the mold of the global market. The facility of market and e-mail has made the job of communication easier but responsibilities and challenges have multiplied.

Now understanding the changed global scenario and different nations with a typical attitude and culture has become essential for successful communication.

Many multi-national companies fail to launch their business venture in foreign countries only because they do not care to realize the need to learn about the target countries’ people’s language, psychology in business, and style of life.

Moreover, the knowledge of information technology and its usage in the field of communication are essential to communicate globally. “New global marketplace requires more comprehensive and competent communication strategy.

If we have a grasp over the communication with different nation international trade, would be definitely a great advantage.