Marketing & Advertising

Social media has become the most important source of getting the attention of people and engaging even those people who you don’t know. You can reach anyone in this modern world by sitting at your place. And, social media is today’s most easy way to reach peoples.

Every Business no matter small or large needs to be marketed by themselves of hiring any agency for growth and to be successful. People use social media for fun, joy and, entertainment purpose. You can use social media for advertisement and marketing of your business. Here’s why advertising is important.

It Builds Business Image

If you start a business then obviously you would want to introduce it to the other world. You make websites about your business at which all the information about your business products, rates, policies, and other data is represented.

Then, the question arises about how people would know about business and products and how they would lead to your website to get more information about you?

To make the business successful, it is very important to increase the awareness of your business. The people with which you have relationships, they will know about your business through you. But, what about those people who don’t know about you and you also don’t know about them?

Both can know about each other only through offline and online media channels. So, you have to aware of these people by using the power of social media.

Social Media offers Targeted and cost Effected Ads

You can market your business through any channel of social media. It is not mandatory that you use all channels of social media like Facebook, Twitter, Instagram, linkDene, etc. Most of the companies use more than one channel of social media to make their business visible in front of the world.

You should advertise your business through FACEBOOK ADS because it is about 85% cheaper than GOOGLE Adwords.

Question is: What kind of Ads will work to grab the attention of people?

Social media offers targeted ads to solve this problem. Targeted ads mean you should make adds according to your products and their users and can make it visible to the specific users. If your product is related to study or education your ad will show in front of educated people.

So, you can target your audience through their interests, age, location, gender, brands they followed and their hobbies.

The Ad Matters

The content of your ads, its look and, the information is given in this also matters. The ad should contain links to your other social media accounts and your web. And its design should be eye-catching and look beautiful to attract the customer.

Communication and Relationship with Customers

Social media is the easiest way to reach their customers and product users. This is the only way to reach even thousands of your potential customers (about whom you do not know and they also don’t know about you) they may be in search of products like yours. So, you can engage your audience through social media.

Here, you can give an ad which should lead the viewer to your official website so that the viewer can choose one of his interesting product and order it easily.

You can know about the interests of your customers.

If the customer has some problems with your product or have any kind of complaint about your product then he can also contact you by using contact number or email. He will not do it through email or anything, he will always prefer to contact you through social media because it will be very easy and time-saving for him.

You should solve their problems by using social media to make your good impression and trust. You can make Facebook groups of your customers chat with them, to be frank with them and also can entertain them.

Facebook pixel is an app that gives you the opportunity to see what kind of people are viewing and clicking your ad and either they are getting curious about your content or needs any other retargeting.

Boost Sales and Website Traffic

You can boost your sales by increasing your website traffic only if the number of customers comes and see your product varieties.

Now, the question is this how to bring the number of customers to our website so that they change their mind and decide to buy the product?

The only solution to this problem is social media. Social media is the biggest platform at which more than 50% of the world population spend their 70% time of the whole day. Here, you should display your paid ads with informative, helpful, attractive and, eye-catching content. For this, you have to be active on your page and post regularly because people are always looking for new and modern information.

You should always be quick to reply to their messages. It will pay you more in the future. Because when you give respect, time and priority to anyone of your customer then he will be happy with your behavior and suggest others to buy your products.

In this way, you can boost your sales and increase website traffic.

Social Competition

This is the world of competition. Everyone wants to cross others in this race of business. If you are going to start a business and using social media to promote your business (it does not matter what kind of business) then you are becoming the part of this social competition.

Because your competitors with larger corporations are present before. It can be a very tough time for you at the start but when you pay full of your attention and hard work then you will be successful soon.

But when the term comes to compete with small businesses then some of them are using social media for marketing but most of them are not going well because of poor strategies. Now, if you make a plan, choose relative channel/platform and start your social media campaign with new and modern strategies then you can make your product loyal and convert it into a Brand and can go forward leaving behind others.

To be a vital part of this competition and come forward, you should know about the strategies, events, new products and modernizations/upgradations of your opposite companies.

For this, your presence on social media is necessary so that you are timely updated.

Last Words

I think social media is the backbone of the business. It has a vital role to give awareness to people about your business. Manual marketing is much less important than social marketing because social media covers the whole of the world but manually you cannot visit the world to promote your business.

Social media creates a connection between you and your customer sitting on another edge of the world. Therefore, social media has become the soul of every business.

Lisa C. Townes

Lisa is a passionate travelers. She spends 3 months every year visiting different places worldwide. She has visited almost every famous place in the world. She herself is an affiliate blogger

Businesses, both big and small, rely on digital signage for a lot of reasons. They use it as a part of their marketing strategy to stand out against their competition. But do you know that there are different types of digital signage to use for various purposes?

Your business can benefit from consulting with digital signage experts to know which signage solutions will work well for your business. If you have no idea about the kind of digital signage to install for your company, here are some of the most common forms of digital signs and their uses

Indoor Digital Signage

For businesses that need to provide a list of services, products, and notices to their customers, installing indoor digital signage can give them a lot of advantages. This type of digital display can allow owners to inform their patrons about the latest offerings from their company.

They can showcase this type of display through live TV, video walls, social media streams, and RSS feeds. Digital signage experts believe that businesses like restaurants, hotels, cinemas, and fashion boutiques can benefit from using this type of digital signboards. 

Digital Posters

This type of digital signage is known as the simplest and most common digital signage display. Most of the time, digital posters come in the form of LCD screens installed against a wall.

They often use a simple yet exciting LCD enclosure that also contains a small area for a separate media player. Businesses also use digital posters because they are easy to install and take up as little space as possible. They can also present it in either portrait or landscape orientations, or both.

Smaller versions of digital posters are also used as digital menu boards by several restaurants as well as point of sale advertisements by businesses that have regular promos and offerings. You can consider renting a LED screen from SAN Diego company to boost your branding.

Free-standing Digital Advertisement Displays

Most digital signage experts would encourage businesses to try this method of displaying digital signage. It uses a floor-mounted display enclosure to attract the attention of passing customers.

It is usually bolted from the ground up to make it an attractive centerpiece. Some free-standing digital displays also use touch screens instead of the usual LCD TVs to make them more interactive.

Ceiling Mounted Digital Signage

For businesses with lesser floor space or vacant walls, ceiling-mounted digital signage could be the method of choice for their digital displays. However, it is not as eye-catching as the other types of digital signage.

This is because of the location where the screen can be seen in an area where the eyes rarely wander. If you choose to use this type of digital signage, you need to be creative in presenting it to your target customers. 

Outdoor Digital Signage

Several businesses install outdoor digital signage and place it in a location where a lot of people will notice it quickly for a wider reach. This type of digital signage is ideal for any business promoting its brand name and services to people who have no idea about its existence.

It is generally presented in an LCD enclosure that protects the signage from vandalism and theft. It is also placed in a waterproof area to avoid destruction from the rain and snow. 

These are just the most common types of digital signage that businesses can use to advertise their products and services. By using these digital advertising tools, the company can encourage more customers to try out their brands. You can consult with your trusted digital signage experts to provide you with valuable advice if you plan to have one installed for your company.

Denis Woods

Danis Woods in Businessman, investment banker and stock exchange traders. On the same time he loves writing financial blogs to shed lights on different aspects that new and existing businessman are not aware of.

When it comes to creating buildings, whether for commercial or residential use, this takes skill, precision, creativity, and passion. As an architect, you already possess these qualities, and you probably have some amazing renderings to show to clients. However, if you want to take your designs to a higher level, you should consider incorporating 3D architectural rendering.

Not only can using this technique vastly improve your skills and ability, but it can help with your marketing efforts. If you wish to attract new customers or to wow the ones you already have, then exactly 3D architectural rendering may be what you’re looking for. Here are some reasons why:

It Brings Clarity to Designs

Designing a building is challenging. There are many things to consider, and it requires using math, geometry, physics, and other disciplines to make the structure work. You have the skills and ability to include all of these into your design, but you are still human, and there is the possibility that you can make mistakes. When using 2D blueprints, you may not notice these issues until it’s too late.

By using 3D architectural rendering tools, you’ll have access to software and programs that are incredibly precise and can take your data and bring clarity to your designs. If there are issues with your calculations, you’ll be able to see those with the 3D model—before you start construction on your project. Catching these issues beforehand will save you and your clients time and money, and that will make everyone happy.

It Encourages Creativity

You already have a lot of amazing ideas for buildings, but you can push yourself to the limits when you use 3D architectural software. It will open up a whole new perspective on building function and how to use space and colors within a structure. The buildings you can create will be innovative and appealing, and you’ll have the opportunity to expand your skills and knowledge.

It Connects You to Clients and Investors

Just because you design and propose a building, that doesn’t mean it’s going to get built. There are multiple elements to consider before construction can begin, including whether or not the client and/or investors like the building. They aren’t as versed in design as you are, and it may be hard for them to picture the finished project when looking at 2D renderings. Thus, it’s beneficial to create a 3D model to help them visualize what the finished product will look like.

If there is anything to change in the project design, these can be done quickly and easily, and people to see what those changes will look like within minutes. Bringing your project to life and giving people a visual image of what they can expect the final structure to look like might lead to more project approval. This is great for your marketing plan and for your business.

Many industries have seen technological advancements that have made them more competitive and appealing to clients. When it comes to architecture, being able to see a 3D model of a building not only helps with your creativity, but it also acts in favor of your marketing efforts.

When clients can see what you have envisioned for their home or office building, they will be excited and ready to invest in the final product. It may be just what you need to take your business to new heights.

Denis Woods

Danis Woods in Businessman, investment banker and stock exchange traders. On the same time he loves writing financial blogs to shed lights on different aspects that new and existing businessman are not aware of.

If your business is like many others, then you probably see an uptick in sales during the holidays. Christmas might be the best time of year for you, but with so many holidays occurring throughout the year, you are probably focused on creating marketing campaigns for the next round of sales. Having the right marketing suite can make this process easier, but it’s also a good idea to check your marketing efforts after the holiday.

Taking this step is important so that you can develop future campaigns that may garner you more success. Below are the ways you can check your marketing efforts after the holidays.

Analyzing How Well Your Marketing Campaigns Performed

One of the reasons your company uses (or should use) a marketing suite is because it makes marketing so much easier. It allows you to engage with customers without having to do as much work. However, to know if you are successful in your endeavors, you need to analyze how well the campaigns performed.

Ask Some Questions

To analyze your marketing campaigns, you should ask yourself the following questions:

• Overall, how well did your brand perform during the holidays?
• What platform got the most engagement? – (social media, email, or landing pages?)
• Was this year better than last year? If so, how?
• How well did the campaign do compared to company goals?
• Did this campaign have any effect on the company’s overall marketing strategy?

Finding the answers to these questions is a great way to determine the overall success of your marketing campaign during the holidays, whether you run them for Christmas, New Year, Valentine’s Day, or any of the others that occur throughout the year. Once you know what is working, you can then create other campaigns using these insights to become more successful.

Determine Which Campaigns Were Successful

Throughout the holiday season, you should be running more than one campaign. By determining which ones were the most successful and figuring out what made them outperform other campaigns, this could help you in future marketing endeavors.

It’s a misconception to think that you have to create new campaigns every time you advertise. To be recognized by customers, you need a consistent and constant message and logo. Thus, by making a few changes to your successful campaigns, you can be instantly recognized by potential buyers and make more sales.

Determine Which Campaigns Were Unsuccessful

In addition to looking at your successful campaigns, you need to look at the ones that were unsuccessful. When you take the time to find out why those didn’t work, you can learn a lot about your business. This is the best way to avoid the same mistakes in the future and create campaigns that will potentially lead to more sales.

Keep Track of Your Campaigns

Tracking your campaigns daily is a great way to determine customer behavior. You may find that certain times of the day get better results, including more click-throughs or views. Thus, when you develop campaigns in the future, you’ll know when to send them to customers to increase your chances of making a sale.

When it comes to your business, you do what you can to increase your chances of making sales and interacting with customers, which is why you use a marketing suite.  However, in addition to having the right tools, you also need to analyze your data so that you can create the most successful campaigns during the holidays and throughout the rest of the year.

Ayesha Saeed

Ayesha completed her Doctor of Philosophy in Biochemistry and started her career as a College Lecturer in 2013. Today, she’s a happy mom of 2 Kids in the field of digital marketing. She loves reading books, spending time with her family, and making delicious food for her husband.

It is concerned with the system of marketing institution through which goods or series are transferred from the producers to the consumer. A larger number of products do not reach the consumers directly, there is an indirect method of dealing between producer and consumer.

A channel of distribution for a product is the route taken by the title to the goods as they move to form the producer to the ultimate consumer or industrial user

A channel always comprises both the producer and the final consumer, as well as all agents, merchants and middlemen involved in the title transfer.

The channel does not include firms such as high ways banks, insurance companies and other middlemen institutions which perform marketing and advertising functions but play no prominent part in negotiating purchases and sales.

A channel of distribution is also called a Trade channel

Traditional Approach

This method of selling is the most important of all distribution channels. Small producers, wholesalers and retailers find this channel the only economically feasible choice. This is also known as the “Traditional” channel for consumer goods.

Sales by producers to retailers have become even more common as the scale of production has increased. This method of selling is employed largely by making a lawful contract for the automobile industry and by other producers who sell large quantities on contract to chain stores, mail-order houses and other large retailers.

Usually, Contracts are made directly between the purchaser and the producer without the intervention of a salesman who calls regularly.

Some producers sell direct to end users, with no middlemen involved. This type of operation is found more frequently in the marketing of industrial and some agricultural goods and services than in marketing to domestic consumers. Door to door selling and mail order, however, are examples of direct consumer marketing.

If production is on a very large scale, manufactures may be able to operate their own retail shops. Producers own shops are familiar in a number of retail fields, including shoes, food, clothing, varnish, furniture, paint petroleum and diary products.

This channel involves intent on the part of the producer to bypass the wholesaler. It is sometimes employed by producers who manufacture large quantities of product. This method of selling is used by some manufacturers in several industries i.e. drugs and groceries market.

Small producers prefer to use a manufacture’s agent, selling agent or broker who in turn go to wholesalers who sell to small stores.

Many producers often use agent and middle man to reach the large scale retailers. A manufacturer of a glass cleaner selected a food broker to reach the grocery store market, including the large chains.

Lisa C. Townes

Lisa is a passionate travelers. She spends 3 months every year visiting different places worldwide. She has visited almost every famous place in the world. She herself is an affiliate blogger

SMS Marketing has been very famous because it delivers your message in cents, You can easily advertise your product to numberless people who you even don’t know and can’t reach too.

Most of the businesses practice it. SMS marketing has many advantages to it. More than 97.5 % of messages are opened with 05-10 seconds of receiving.

B2B SMS Marketing – The Necessity

Businesses are not practicing it as much as they should yet it is necessary for every business. We receive many Marketing SMS on daily basis promoting their services & products like insurance, internet, school, mobile phones, shoe, computer, laptops and others.

Being in B2B or B2C– do you receive SMS promoting product you need in your business or household general stuff? These products are consumer products in general; they are not specified to businesses only.

Why Business don’t use SMS Marketing as Advertising tool??

Most probably either they are not familiar with potential customers or don’t have their contact details. Firstly you have to collect contact details of prospects to market then you have to advertise your product and wait to see the Advantages of Advertising. B2B sms marketing will boost your sale & company would be familiar in your customers.

How to Target Customers in B2B SMS Marketing?

Targeting B2B customers was a tough job in past but today it has been very easy with its limitation. Your product is used in industries lets assume machinery oil.

Most practised Selling Approach is having an office or shop in a related market and wait for customers or going to them with samples.

How about pre-introduction?

Do you want to Introduce your product through SMS to all those customers you can’t easily approach like in other cities or industrial zones far from your office?

Try approaching them via SMS.

Hopefully, they will call you. It would be a good decision – if you take it.

To target industries, you can simply purchase trade directories like Chamber, Yellow pages & Associations or download listings and copy business information from online available listings

Beneficial Tip: Submit your business details at our specified Business Directory.

Once you have gathered the data you can collect mobile numbers from each page/ Webpage. Start Sorting

The Right Target in B2B SMS

You must target before sending messages. You have collected B2B customer, you used your own number for B2B SMS Marketing.

Still, you don’t see an increase in your sales or number of the customer?

Well, if your product is good, your price is reasonable, your services are competing & you hired Good salesman too.

Still useless, Awwhh what do I do now?

Step one what is your product & where it is used in industries?

Who is My Target in B2B SMS Marketing

You are selling coal, mechanical parts or rubbers.

Try finding answers of these questions.

• Question 1: Who is there to target?
• Question 2: Who can approve or disapprove your product?
• Question 3: Who is going to use it? All these are to be targeted.

Lets say your short message service campaign ran smoothly & you sent 10K sms to industrialists or business CEOs & Directors, only these maybe their in listings.

Still no results?

Think Why?

Most of the big businessmen even don’t know minor products used in their factories.

They only know major ones like the generator, raw material, main machinery parts infect they always focus on their Selling.

You need to target the right potentials to make your effort fruitful. It is you who can observe it better.

You have better answer, what who is going to influence your sales. In general assumption I may help you with example of bearing or bush.

• Answer of 1st question is Purchase Manager & Purchase officer.
• Answer of 2nd question is Purchase manager, Production Manager & Maintenance Manager, Mechanical in charge.
• Answer of 3rd question is It is Machine so it’s operator, manager of this department *mostly production or Maintenance or Mechanical Manager.

Which Number to use for SMS Marketing? – Your own

For this campaign in B2B SMS sending. You must select your own business phone number or someone’s number who can talk on your behalf with full product information.

SMS marketing campaign will benefit you in several ways. If you received a marketing message, do you save all numbers? Definitely you don’t, it is hectic to pick or copy a number from sms as compared to saving message sender number.

Why I send messages from my number?

Reason One

Whenever we receive a text message. We make our first glance number or sender.

Reason Two

If we are interested in product, most of us call right after receiving sms. It shall be convenient to call.

Reason Three

Customer will assume you small or seasonal business. If you keep sending messages from different numbers or even from another number you don’t keep with yourself.

It will give a bad impression on your customer if you phone is not answered or found switched off.

Reason Four

In modern era we have smart phones most of us don’t delete messages, they stay in our inbox and backed up too. Whenever we open sms inbox, messages are being displayed with names we have saved, our message will be number. It will give your prospect a reminder of saving your details.

When I should send messages?

If you Observe both pictures. Both are educational institutions, the first one is sending message with reasonable gap between messages but the second one sending with nearly no gap.

Actually it is because they offered special classes but it is hectic.

So, understand your business psychology by targetting in effective way.

First. If they are getting disturbed they shall surely avoid you instead of working with you.

You must take a lot of care while deciding when to message.

See my reply to frequently message sending institution.

Time to send Messages

Usually, in the morning everyone is busy in setting their work and at evening they are ready to rush home. The rest of time goes in working.

So when to send message? The best answer is you can send them messages 11:30 to 3:00 and still the best is right after lunch time.

Greeting SMS

You can send the message to your prospects on occasions like Christmas, Christmas, National Days & others.

The Right One

Business Finance Articles wishes your a very happy Christmas

The Wrong One

We share knowledge, Happy Christmas

Right Message

May all your wishes come true, Christmas is a day of blessings – may they cover you. Regards

Wrong Message

The house of industrial belts wishes you a happy Christmas

Top Benefits of SMS Marketing

Instant Delivery

Your message delivers within seconds. Reports suggested that message delivers in 07 seconds.

Saves Paper

Company bears extra costing for papers, printing & delivery through courier too.

Open Rate

As told above, most of the messages are opened within seconds of receiving.

Focused Message

Your message is focused to the campaign, Only right information is sent to buyer.

Time Saving

It saves your time and buyer time too. Company & Customer both do not need to visit each other for information.

Forwarding Option

Even if your message is not delivered to right person. Receiver can forward it to related person.

Message Storage

Short messages can be stored for long time to re-read on need.

Worldwide | Nationwide Delivery

Your buyer can be reached wherever they are in country or world.

Less Costly

As compared to Tele-Marketing or Faxing your client. Your message is cheaper.

Wrapping Up

Conclusively you should go with sms marketing. It is far better than other sources of marketing. There are lots of companies who can perform this task for you.

You can also use your name as sender i.e., called Cooperate messaging and Branded Messages.

Take a better and timely decision to rock in business.

Lisa C. Townes

Lisa is a passionate travelers. She spends 3 months every year visiting different places worldwide. She has visited almost every famous place in the world. She herself is an affiliate blogger